【導(dǎo)讀】炎熱的5月，見證了BEC高級考生揮汗如雨的奮戰(zhàn)。我在北外考場以口語考官的身份，考差了14對、下面是一些點(diǎn)評。問過姓名之后，就是Whereareyoufrom?其中畫有*的題目有的考生沒有理解。方，有的人沒有思路，有的人有思路但是調(diào)理不清楚，用詞也沒有注意到質(zhì)量。下面是比較好的答案：。其中Inmyopinion，opinion的發(fā)音有的人讀錯，重音、卷舌音亂來；AsfarasI'mconcerned. 有的人說成了asfarasIamconcern，這也是錯的。imports的含義有些考生沒有理解，那就是“進(jìn)口”；理解后，也有人回答的不扣題。throughhard－working．Anotherone，ManfromtheAtlantis，producedintheUS，isa

　　

【正文】 m will not provide the detailed information needed. Managers will need marketing research. We define marketing research as the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing an anization. Every marketer needs research. Marketing researchers engage in a wide variety of activities, ranging from market potential and market share studies, to assessments of customer satisfaction and purchase behavior, to studies of pricing, distribution, and promotion activities. A pany can conduct marketing research in its own research department or have some or all of it done outside. Although most large panies have their own marketing research departments, they often use outside firms to do special research tasks or studies. A pany with no research department has to buy the services of research firms. Marketing: the importance of packaging products appropriately In recent times, numerous factors have made packaging an important marketing tool. Increased petition and clutter on retail store shelves means that packages now must perform many sales tasksfrom attracting attention, to describing the product, to making the sale. Companies are realizing the power of good packaging to create instant consumer recognition of the pany or brand. For example, in an average supermarket, which stocks 15,000 to 17,000 items, the typical shopper passes by some 300 items per minute, and 53 percent of all purchases are made on impulse. In this highly petitive environment, the package may be the seller’s last chance to influence buyers. It bees a fivesecond mercial. The Campbell Soup Company estimates that the average shopper sees its familiar red and white can 76 times a year, creating the equivalent of $26 million worth of advertising. Market Research: the importance of doing market research before launching a new product Sales: How to sell a product effectively in international markets Product Promotion: the importance of selecting appropriate members of staff to attend exhibitions Communication: the importance in business of maintaining contact with clients Public Relations: the importance of adequate supervision and training of staff who deal with the public Management: How to run a meeting successfully Transport Management: the importance to a business of an efficient public transport system Any distribution of products from producers to wholesalers or from wholesalers to retailers requires transportation. The cost of transporting some products can exceed the cost of producing them. An efficient form of transportation can result in higher costs and lower profits for the firm. For each form of transportation, firms should estimate timing, cost, and availability. This assessment allows the firm to choose an optimal method of transportation. The most mon forms of transportation used to distribute products are truck, rail, air, water, pipeline. Transport Management: the importance of using environmentally friendly means of transport whenever possible Health amp。 Safety Employee Safety: Firms ensure that the workplace is safe for employees by closely monitoring the production process. Some obvious safety precautions are to check machinery and equipment for proper working conditions, require safety glasses or any other equipment that one can prevent injury, and emphasize any special safety precautions in training seminars. Firms that create a safe working environment prevent injuries and improve the morale of their employees. Many firms, such as Allied Signal, now identify workplace safety as one of their main goals. Levi Strauss and Company imposes safety guidelines not only its . facilities but also on Asian factories where some of its clothes are made. Starbucks Coffee Company has developed a code of conduct in an attempt to improve the quality of life in coffeeproducing countries. Life Skills: the importance of being able to cope with stress in a job Technology: the importance of training staff in how to use new technology when introducing it into the workplace.