【導讀】現(xiàn)今社會，隨著人們生活水平的提高，越來越多的人選擇外出旅游。文章交代了麗江旅游的背景。者的不同視角研究和分析這種現(xiàn)象。從青年者、中年者，以及老年者的角度著手。重點分析學生團、教。師團、工人團，白領(lǐng)團來麗江的旅游動機。從內(nèi)、外向性格分析旅游者的動機。同時，麗江政府和當?shù)?。旅行社也應采取相應的措施加強麗江旅游的發(fā)展，吸引更多的游客來麗江。麗江政府應提高麗江的形象

　　

【正文】 ore, loosening emotion, removing intense and clearing tiredness. On the Motivation of Tourists to Lijiang and the Strategy of Lijiang Tourism Development 6 The students With the growth of students’ independent awareness, many students determine to travel in the summer and winter holidays by themselves. Of cause, many parents also take their children to travel with them in case of the accident. They can widen their eyesight and get knowledge from the journey. Student chooses Lijiang as their tourism destination just because there are many interesting places. Such as the Jade Dragon Snow Mountain, Naxi Fairy City, Jade Water Fortress, Dongba Valley and special bars. Students are afraid of knotty. Even though the students have limited money, they also can e here because of the long history and deep culture. So in recent years, many students can be seen everywhere in Lijiang. The students bring more ethos of modern in Lijiang. They need not be afraid of the safe problems, because the train from Kunming to Lijiang has launched. The teachers The teachers go travelling. Most of time, they are anized by the leader of the school. The tourism destination also is chosen by voting. Maybe they hold a meeting or just pure playing. Lijiang is a proper place for them. If the teacher group wants to hold a meeting, the hotel can provide the meeting room for them. There are meeting rooms in the hotel in Lijiang. But they must pay a certain fee. The teacher group visit one place must be in haste. If they want to understand Lijiang well, they must do some work before ing Lijiang. Lijiang has a long history, and culture need them to understand deeply. Lijiang is a place for teacher who can study the different nationalities and the life of ethnic people. The teacher group also can climb mountains and do something they are interested in. Most teacher groups e to Lijiang, in order to have a meeting without pressure. And others e to Lijiang to have a holiday or kill their vacation time. The author suggests that Lijiang can satisfy this. Wele more teacher groups to Lijiang. The workers The workers do not go tour, because they have not enough time and money. If the leaders of the factories pay the fee of eating, sleeping, recreation and visiting and if they have time, they may consider ing. In fact, the worker groups’tour just to relax them and reduce some pressure from the work and life. The life pace of Lijiang is slow. Lijiang is not only fit for the elderly to live also fit for the worker groups to visit. There is no need to climb the mountain。 they just need to have a walk in Shuhe rather than in Dayan, because Shuhe is quieter and less tourists than Dayan. Perhaps they can have a walk in the Yu Quan Park. Therefore, the most attractive thing of Lijiang to the worker groups is the quiet environment and cozy life style. The whitecollars On the Motivation of Tourists to Lijiang and the Strategy of Lijiang Tourism Development 7 The whitecollars are regard as the rather rich one in the four kinds of tourists. They often go tour just because they want a tour. The whitecollar e to Lijiang. They always buy some souvenirs for their friends, families or relations. They also prefer to take some photos. Lijiang can satisfy this. No matter what they want to buy and no matter how beautiful landscape they want to take, they all can get. Maybe their goal to Lijiang is to see the “Impressive Lijiang” directed by Zhang Yimou, which lead to Lijiang wild known. So it is a good choice for most whitecollar tourists to e to Lijiang. It can make them have a good time. The analysis on tourists from the perspective of character The element of character is an important part to affect tourists’ choice. No matter which character the tourists have extroverted or introverted they can e to Lijiang. Lijiang provides the chances to improve the introverted character. And make the extroverted people more active. The extroverted tourists The tourists are extroverted who are good at municating with other people. If they e to Lijiang, it is possible for them to get some unacceptable thing, such as finding a beautiful girlfriend or a handsome boyfriend, cooperating with a big boss and so on. All things can happen during the journey time. The extroverted tourists can climb the mountains, ride horse and stay in bar. The introverted tourists If the tourists are introverted, they not only make more new friends but also improve their character and munication ability during the time in lijjiang. Lijiang provides the very place to these introverted tourists because more and more tourists e here. The introverted tourists can make friends, watch performances, be immerged in the cultural circle. 3. The Strategies of Lijiang Tourism Development The strategies of Lijiang tourism development are important for the Lijiang tourism development. The strategies must get down to two aspects, the government and the travel agencies, so long as there are good strategies, Lijiang tourism can step in to a new era and bring more economic benefits to Lijiang. The strategies of Lijiang government will take full use of Lijiang tourism resources. And the strategies of travel agency will attract more people e to Lijiang. The strategies of Lijiang government Lijiang government attaches importance to the development of the new resorts and convenient transportation. Lijiang can attract more tourists, if the landscape and transportation good. If one place has its own charming, the tourists will e from all over the world. On the Motivation of Tourists to Lijiang and the Strategy of Lijiang Tourism Development 8 The development of resorts Now Lijiang are beginning to develop new resorts. Lijiang pushes the Shangrila ecotourism district construction countermeasures. Lijiang actively promotes Shangrila construction of ecotourism district of strategic initiatives which accord with the market regulation of modern tourism cross regional integration of resources, linkage development, promoting the regional petitiveness and achieving reciprocity and mutual benefit. It is the scientific conclusion which is accurately analysed through Lijiang tourism resources characteristics and geograp hical advantage, natural advantage, city scale and other factors of Lijiang. So long as there are new resorts which can bring new introduce Lijiang to their friends, families and relations. As a result, lijaing tourism will be wellknown. The development of transportations The government should insist on the aviation leading and unremitting construction travel channel. At present, three regions, the Shangrila ecotourism area of northwest Yunnan and southwest Sichuan, southeast Tibetan, do not have the circular tourism routes. The tourists can only have oneway round trip. Lijiang should series the political opportunities of strengthening