【正文】 on tourists from the perspective of age 2 The parison of tourists to Lijiang between the past and present I wish to express my sincere appreciation to all those who have offered me invaluable help during the four years of my undergraduate study here at Tourism and Culture College of Yunnan University. Firstly, I would like to express my heartfelt gratitude to my supervisor,Cui Lan, for her constant encouragement and guidance. She has walked me through all the stages of the writing of this thesis. Without her consistent and illuminating instruction, this thesis could not have reached its present form. Secondly, I should give my hearty thanks to all the other faculty members of the Department of English for their patient instructions in various courses and their precious suggestions for my study here. Lastly, my thanks would go to my beloved family for their loving considerations and great confidence in me all through these years. I also owe my sincere gratitude to my friends and my fellow classmates who gave me their help and time in listening to me and helping me work out my problems during the difficult course of the thesis. On the Motivation of Tourists to Lijiang and the Strategy of Lijiang Tourism Development Contents Abstract 同時(shí)，麗江政府和當(dāng)?shù)芈眯猩缫矐?yīng)采取相應(yīng)的措施加強(qiáng)麗江旅游的發(fā)展，吸引更多的游客來(lái)麗江。本文將從麗江旅游者的不同視角研究和分析這種現(xiàn)象。 云南大學(xué)旅游文化學(xué)院 畢業(yè)論文 (設(shè)計(jì) )評(píng)審表 題 目 :On the Motivation of Tourists to Lijiang and the Strategy of Lijiang Tourism Development 姓 名 : 學(xué) 號(hào) : 專業(yè)班級(jí) : 07 級(jí)英語(yǔ) 6 班 指導(dǎo)教師 : 云南大學(xué)旅游文化學(xué)院本科畢業(yè)論文 (設(shè)計(jì) )評(píng)審表 學(xué)生畢業(yè) 論文 (設(shè)計(jì) )終稿摘要 (由學(xué)生填寫(xiě) ): Abstract Nowadays, with the improvement of people’s life standard, an increasing number of people enjoy travelling. And Lijiang is a famous tourism destination which attracts more and more people in recent years. The article studies and analyses this phenomenon from the different angles of view on tourists to Lijiang. From the angle of age, the article gets to the youth, the middleaged and oldaged. From the angle of gender, the article studies the male and female. From the angle of occupation, the article attaches importance to the student, the teacher, the worker and the whitecollar. From the angle of character, the article analyses two kinds of tourists, the extroverted and the introverted. At the same time, the strategies of Lijiang tourism development which are made by Lijiang government and the local agencies attract a large number of people to travel to Lijiang. Lijiang government should improve image of Lijiang and make full use of resources of Lijiang to attract tourists. Local agencies should not only improve the image of Lijiang but also provide better service to tourists. 摘要 現(xiàn)今社會(huì)，隨著人們生活水平的提高，越來(lái)越多的人選擇外出旅游。近幾年，它吸引了越來(lái)越多的人來(lái)此地旅游。從內(nèi)、外向性格分析旅游者的動(dòng)機(jī)。 學(xué)生簽名 : 年 月 日 Acknowledgements My study will soon e to an end and, at the pletion of my graduation thesis。 i 摘要 4 The analysis on tourists from the perspective of gender 6 The workers 7 The introverted tourists 7 The strategies of Lijiang government 8 The development of new travel routes Strategy On the Motivation of Tourists to Lijiang and the Strategy of Lijiang Tourism Development ii 摘要 現(xiàn)今社會(huì)，隨著人們生活水平的提高，越來(lái)越多的人選擇外出旅游。本文將從麗江旅游者的不同視角研究和分析這種現(xiàn)象。同時(shí)，麗江政府和當(dāng)?shù)芈眯猩缫矐?yīng)采取相應(yīng)的措施加強(qiáng)麗江旅游的發(fā)展，吸引更多的游客來(lái)麗江。 the ine of tickets reached 6700 million yuan, and created tax of 30 million yuan, which became another cultural pillar industry of Lijiang. In October 20xx, the central policy laboratory listed Lijiang national reform and openingup 18 typical regions, which fully affirmed the Lijiang tourism industry achievements.[3] The parison of tourists to Lijiang between the past and present From 1980s to present time, the great change of the tourists to Lijiang has happened. The author will list the changes of the tourists’ home and abroad in the following table, overseas tourists, domestic visitors, foreign tourists and Hong Kong, Macao, Taiwan tourists. Then the author will analyze data and make out a conclusion, which can show the rapid development of Lijiang.[4] annual Tourists at home and abroad (million) Overseas tourists (million) Domestic visitors (million) Foreign tourists (persontime) Hong Kong, Macao, Taiwan tourists(people) In 1990 9 5179 600 In 1991 10 6936 2474 In 1992 15 6902 2721 In 1993 17 9094 2384 In 1994 20 14399 2486 On the Motivation of Tourists to Lijiang and the Strategy of Lijiang Tourism Development 3 In 1995 81 26893 3625 In 1996 106 43838 2087 In 1997 168 40383 9038 In 1998 38924 15677 In 1999 50569 18463 In 20xx 57618 34600 In 20xx 60375 44855 In 20xx 59141 89235 In 20xx 32418 49988 In 20xx 56500 35600 In 20xx 108231 74587 In 20xx 153782 154945 In 20xx 273690 127010 total 1044872 670375 From the above data form of tourists and changes, the number of tourists remains at an annual growth % from 1990 to 1994. With the holding of the meeting of northwest of Yunnan holding, there appeared that the tourism market became better and better with the highest level %. Owing to the impact of “2183