英語專業(yè)畢業(yè)論文-onthemotivationoftouriststolijiangandthestrategyoflijiangtourismdevelopment-文庫吧
2025-06-26 03:17 本頁面
【正文】 。 5 The analysis on tourists from the perspective of occupation 5 The students 6 The teachers 6 The workers 6 The whitecollar 6 The analysis on tourists from the perspective of characters 7 The extroverted tourists 7 The introverted tourists 7 3. The Strategies of Lijiang Tourism Development 7 The strategies of Lijiang government 7 The development of resort 8 The development of transportation 8 The strategies of agency 8 The improvement of tourguide service 8 The development of new travel routes 9 Conclusion 10 Bibliography 11 On the Motivation of Tourists to Lijiang and the Strategy of Lijiang Tourism Development i Abstract Nowadays, with the improvement of people’s life standard, an increasing number of people enjoy travelling. And Lijiang is a famous tourism destination which attracts more and more people in recent years. The article studies and analyses this phenomenon from the different angles of view on tourists to Lijiang. From the angle of age, the article gets to the youth, the middleaged and oldaged. From the angle of gender, the article studies the male and female. From the angle of occupation, the article attaches importance to the student, the teacher, the worker and the whitecollar. From the angle of character, the article analyses two kinds of tourists, the extroverted and the introverted. At the same time, the strategies of Lijiang tourism development which are made by Lijiang government and the local agencies attract a large number of people to travel to Lijiang. Lijiang government should improve image of Lijiang and make full use of resources of Lijiang to attract tourists. Local agencies should not only improve the image of Lijiang but also provide better service to tourists. Key words: Lijiang。 Tourism。 Motivation。 Strategy On the Motivation of Tourists to Lijiang and the Strategy of Lijiang Tourism Development ii 摘要 現(xiàn)今社會，隨著人們生活水平的提高，越來越多的人選擇外出旅游。麗江就是一個非常有名的旅游目的地。文章交代了麗江旅游的背景。近幾年，它吸引了越來越多的人來此地旅游。本文將從麗江旅游者的不同視角研究和分析這種現(xiàn)象。從青年者、中年者，以及老年者的角度著手。重點分析學生團、教師團、工人團，白領團來麗江的旅游動機。從內(nèi)、外向性格分析旅游者的動機。同時，麗江政府和當?shù)芈眯猩缫矐扇∠鄳拇胧┘訌婝惤糜蔚陌l(fā)展，吸引更多的游客來麗江。麗江政府應提高麗江的形象并充分利用麗江的旅游資源。當?shù)芈眯猩绮坏龅教岣啕惤男蜗?，也要為游客提供更好的服務。 關鍵詞： 麗江；游客；動機；對策 On the Motivation of Tourists to Lijiang and the Strategy of Lijiang Tourism Development 1 Introduction Tourists’ motivation is an important factor which tourism industry should attach an importance to. Snice 1960s, foreign scholar approach the psychological changes of tourism and tourists’ motivations from the theory of sociology, economics and anthropology. Why do people travel? What is their tourists’ motivation? Many scholars have studied this problem. In fact, due to the different needs and the integrated social activities of tourism itself, peop le’s tourists’ motivation can display very plicated characters. The scholars home and abroad have analyzed an
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