【導(dǎo)讀】雀巢、微軟、Motorola、P&G、等國際知名公司實施在華市場戰(zhàn)略，提高企業(yè)形象；安排紐約證交所高級董事團訪華拜會鄧小平，通過衛(wèi)星向美國轉(zhuǎn)播實況；1991年受中國政府所聘，在美國國會游說，爭取中國最惠國待遇。在北京、上海、香港有辦事處，全國其它重要城市有合作公司。成功地為全球上千個企業(yè)進行過危機管理服務(wù)。我們服務(wù)過的政府和組織客戶包括：中國政府、馬來西亞政府、國際奧組委、香港大學(xué)等；業(yè)、中國石油、三菱汽車、中國國際航空公司、達能（中國）、麥肯錫顧問公司等企業(yè)。企業(yè)聲譽是企業(yè)最重要無形資產(chǎn)。青啤的品牌價值。通過防范危機以及在危機發(fā)生時最大限度地減少損失負面影響，從而幫助達到企業(yè)的戰(zhàn)略目標(biāo)。有效的危機防范系統(tǒng)可以與利益關(guān)聯(lián)方保持有效溝通，防止“事。后果：1400萬個召回個案，總費用一億歐元。“反達能”網(wǎng)站建立，一些自助餐廳聯(lián)合抵制達能產(chǎn)品。1/青啤領(lǐng)導(dǎo)班子重視；

　　

【正文】 and MOST importantly open channels of munication the market has no way of knowing what’s going on unless those systems are open and transparent. If management hides and doesn’t distribute information even if they manage the crisis properly the market won’t reward them for it and they could bee nonrecoverers even if they behaved like recoveres simply because noone knew.... Can’t talk your way out of a crisis There are all kinds of crises, and this is by no means an exhaustive list: They can range from LITIGATION, especially a major class action, eg the Dow Corning case over breast implants… to the SUDDEN DEATH or KIDNAP of a key executive. INSOLVENCY…HIH is a good example DISASTERS…Esso’s Longford refinery blast PRODUCT RECALL…a crisis for Arnott’s biscuits and Panadol and Herron. It’s important to remember a crisis can you hit you from a pletely unexpected quarter…eg:Ansett plan exhaustively for plane crashes, but they didn’t forsee a battle over safety inspections that would lead to their 767’s being grounded. Overwhelm and inaction: The team has no structure (or there is no team!), they are overwhelmed by the amount and speed of information ing in to the team and are virtually immobilised by it, as a result they carry out very little or no external or internal munication. Ineffective Reactive: The team has undertaken some limited reactive munications with some stakeholders, but has failed to gain the “initiative” in effectively reacting to all stakeholder inputs in a timely manner with quality planned messages. Effective reactive: The team has reached the point where quality messages are being developed at the correct pace and all stakeholder inputs are being responded to in a timely and effective manner. The team goes beyond responding to stakeholder inputs and proactively initiates municates with all important stakeholders. Control of the crisis munication process has been achieved, the “initiative” has been won. Strategic Proactive: As well as having an effective proactive munication strategy in place (as in 4) the team has begun to consider likely “next stage” scenarios – what might happen tomorrow, next week, next month, etc. And has begun planning munication strategies for this. Whilst even the best planned teams may take some time to get to number 5 level, everything we do in crisis prep is about helping you to start out at number 3 or 4 instead of number 1 or 2, and get to number 5 much more quickly! Checked website – little useful info SOCO concept we use for the key message for that particular interview situation Fish in pond for SOCO. A journalist can only catch what you put out. SOCO is the anchor. Explain difference between SOCO and key message Key message list of messages proactive we want to municate Qamp。A responses to different questions that you don’t want to answer (not FAQS). This is what we call the two As and two Ms formula which is a simple amp。 powerful process audience focused message. Why are you consenting to this interview? If there’s no benefit to you, there’s little point in agreeing to it. Who are we really talking to? (NEXT PAGE) Let’ s try and identify stakeholders: business customers, business munity, inter users, media, governments, industry bodies ICANN/Atlantic Root, ARNI. What’s your message to each of them…and what their motivation for accepting it (WHITEBOARD). This is what we call the two As and two Ms formula which is a simple amp。 powerful process audience focused message. Why are you consenting to this interview? If there’s no benefit to you, there’s little point in agreeing to it. Who are we really talking to? (NEXT PAGE) Let’s try and identify stakeholders: business customers, business munity, inter users, media, governments, industry bodies ICANN/Atlantic Root, ARNI. What’s your message to each of them…and what their motivation for accepting it (WHITEBOARD). This is what we call the two As and two Ms formula which is a simple amp。 powerful process audience focused message. Why are you consenting to this interview? If there’s no benefit to you, there’s little point in agreeing to it. Who are we really talking to? (NEXT PAGE) Let’s try and identify stakeholders: business customers, business munity, inter users, media, governments, industry bodies ICANN/Atlantic Root, ARNI. What’s your message to each of them…and what their motivation for accepting it (WHITEBOARD).