【正文】 Summary of Section 6 n Definition of Marketing Channelsn Members of Marketing Channelsn Marketing Channels include: 161。 Ownership channel, Negotiations channel, Financing channel, Promotions channel, Logistics channeln Channel Intermediaries/ Facilitators 第六節(jié) 營銷渠道南昌工程學院 《現(xiàn)代物流管理基礎(chǔ)》Summary of Section 6 nNow, how much do you know about marketing channels?nList the members of a particular marketing channel, and introduce its functions.第六節(jié) 營銷渠道南昌工程學院 《現(xiàn)代物流管理基礎(chǔ)》Section 7Activities in the Logistical Channel物流渠道中的活動第七節(jié) 物流渠道中的活動南昌工程學院 《現(xiàn)代物流管理基礎(chǔ)》Activities in the Logistical Channel第七節(jié) 物流渠道中的活動Customer service Demand forecastingFacility location decisions Industrial packagingInventory management Materials handlingOrder management Parts and service supportProduction scheduling ProcurementReturned products Salvage and scrap disposalTransportation management Warehousing management南昌工程學院 《現(xiàn)代物流管理基礎(chǔ)》Activities in the Logistical Channel第七節(jié) 物流渠道中的活動Customer service顧客服務(wù) Demand forecasting需求預測Facility location decisions設(shè)施選址決策Industrial packaging工業(yè)包裝Inventory management庫存管理 Materials handling物料搬運Order management訂單管理 Parts and service support零配件和服務(wù)支持Production scheduling 生產(chǎn)作業(yè)計劃Procurement采購Returned products退貨 Salvage and scrap disposal殘料和廢料處理Transportation management運輸管理Warehousing management 倉儲管理南昌工程學院 《現(xiàn)代物流管理基礎(chǔ)》Section 8Logistics Careers 物流職業(yè)第八節(jié) 物流職業(yè)南昌工程學院 《現(xiàn)代物流管理基礎(chǔ)》Logistics Careers n As a generalist, the logistician161。 Must understand the functional relationships, both within and outside the firmn As a specialist , the logistician161。 Must understand the relationships between various logistics activities 161。 must have technical knowledge of the various logistics activities 第八節(jié) 物流職業(yè)物流師既是通才又是專才南昌工程學院 《現(xiàn)代物流管理基礎(chǔ)》Logistics Careersn Logisticsrelated jobs:161。 Logistics analyst161。 Consultant161。 Customer service manager161。 Logistics engineer161。 Purchasing manager161。 Transportation manager161。 Warehouse operations manager第八節(jié) 物流職業(yè)與物流相關(guān)的工作南昌工程學院 《現(xiàn)代物流管理基礎(chǔ)》Do you know who they are? 第八節(jié) 物流職業(yè)Right: Lee Scott, CEO of WalMart from 2023 to 2023Left: Mike Duke, CEO of WalMart since 2023They both began careers in the logistics area.南昌工程學院 《現(xiàn)代物流管理基礎(chǔ)》Summary of Chapter 1n The definition promulgated by CSCMPn The economic impacts of logisticsn Reasons for the increased importance of logistics since 1980.n Systems and total cost approaches to logisticsn Logistics relationships within a firmn Various interfaces between marketing and logisticsn A brief description of a number of logistics activitiesn A brief look at logistics careers第一章 小結(jié)南昌工程學院 《現(xiàn)代物流管理基礎(chǔ)》Key Terms161。 Channel intermediaries 渠道中介161。 Cash flow 現(xiàn)金流161。 Cobranding 聯(lián)合品牌161。 Cost tradeoffs 成本權(quán)衡161。 Economic utility 經(jīng)濟效用161。 FIFO 先進先出161。 FOB origin pricing systems 裝運港船上交貨定價161。 FOB destination pricing systems 目的港船上交貨定價第一章 重要術(shù)語南昌工程學院 《現(xiàn)代物流管理基礎(chǔ)》Key Terms161。 Form utility 形式效用161。 Freight absorption 費用吸收161。 Inventory float 庫存浮動161。 Inventory turnover 庫存周轉(zhuǎn)161。 Landed costs 抵岸成本161。 LIFO 后進先出161。 longterm financing 長期籌資161。 Marketing channel 營銷渠道161。 Phantom freight 虛假運費161。 Place utility 地點效用第一章 重要術(shù)語南昌工程學院 《現(xiàn)代物流管理基礎(chǔ)》Key Terms161。 Possession utility 擁有效用161。 postponement 延遲161。 Reverse logistics 逆向物流161。 Shortterm financing 短期籌資161。 Supply chain 供應(yīng)鏈161。 Stockkeeping units (SKUs) 最小存貨單位161。 Stockouts 缺貨161。 Systems approach 系統(tǒng)方法161。 Time utility 時間效用161。 Total cost approach 總成本方法第一章 重要術(shù)語南昌工程學院 《現(xiàn)代物流管理基礎(chǔ)》Questions for Discussion and Reviewn 1. Did it surprise you that logistics can be such an important ponent in a country’s economic system? Why or why not?n 2. How does logistics contribute to time and place utility?n 3. How can a particular logistics system be effective but not efficient?n 4. Explain the significance of the fact that the purpose of logistics is to meet customer requirements.n 5. Discuss three reasons for why logistics has bee more important since 1980.第一章 討論和復習題南昌工程學院 《現(xiàn)代物流管理基礎(chǔ)》Questions for Discussion and Reviewn 6. Which reason for the increased importance of logistics do you believe is most important? Why?n 7. What is the systems approach to problem solving? How is this concept applicable to logistics management?n 8. Briefly discuss each of the four basic aspects of the marketing mix and how each interfaces with the logistics function. In your opinion, which ponent of the marketing mix represents the most important interface with logistics? Why?n 9. Briefly discuss the ownership, negotiations, financing, promotion, and logistics channel.第一章 討論和復習題南昌工程學院 《現(xiàn)代物流管理基礎(chǔ)》THE END OF CHAPTER 1Thanks for Your Cooperation南昌工程學院 《現(xiàn)代物流管理基礎(chǔ)》演講完畢，謝謝觀看！