【正文】 process of making a product or service available for use or consumption.”第六節(jié) 營銷渠道營銷渠道可以看做是相互依賴的組織的集合。南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》Marketing ChannelsMembers of Marketing ChannelsManufacturers Wholesalers Retailers Channel Intermediaries第六節(jié) 營銷渠道營銷渠道成員主要有：制造商、批發(fā)商、零售商和渠道中介南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》Marketing ChannelsMarketing ChannelsOwnership channelNegotiations channelFinancing channelPromotions channelLogistics channel第六節(jié) 營銷渠道營銷渠道包括：所有權(quán)渠道，協(xié)商渠道，財務(wù)渠道，促銷渠道和物流渠道。 Assumes ownership and associated risks of the inventory of goodsn Negotiations channel161。 Payments for goodsn Promotions channel161。 Moving and storing product throughout the channel第六節(jié) 營銷渠道各個渠道的功能南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》Channel Intermediaries/ Facilitatorsn Ownership channel161。 Brokersn Financing channel161。 Advertising agencies, public relations agenciesn Logistics channel161。 Ownership channel, Negotiations channel, Financing channel, Promotions channel, Logistics channeln Channel Intermediaries/ Facilitators 第六節(jié) 營銷渠道南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》Summary of Section 6 nNow, how much do you know about marketing channels?nList the members of a particular marketing channel, and introduce its functions.第六節(jié) 營銷渠道南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》Section 7Activities in the Logistical Channel物流渠道中的活動第七節(jié) 物流渠道中的活動南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》Activities in the Logistical Channel第七節(jié) 物流渠道中的活動Customer service Demand forecastingFacility location decisions Industrial packagingInventory management Materials handlingOrder management Parts and service supportProduction scheduling ProcurementReturned products Salvage and scrap disposalTransportation management Warehousing management南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》Activities in the Logistical Channel第七節(jié) 物流渠道中的活動Customer service顧客服務(wù) Demand forecasting需求預(yù)測Facility location decisions設(shè)施選址決策Industrial packaging工業(yè)包裝Inventory management庫存管理 Materials handling物料搬運Order management訂單管理 Parts and service support零配件和服務(wù)支持Production scheduling 生產(chǎn)作業(yè)計劃Procurement采購Returned products退貨 Salvage and scrap disposal殘料和廢料處理Transportation management運輸管理Warehousing management 倉儲管理南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》Section 8Logistics Careers 物流職業(yè)第八節(jié) 物流職業(yè)南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》Logistics Careers n As a generalist, the logistician161。 Must understand the relationships between various logistics activities 161。 Logistics analyst161。 Customer service manager161。 Purchasing manager161。 Warehouse operations manager第八節(jié) 物流職業(yè)與物流相關(guān)的工作南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》Do you know who they are? 第八節(jié) 物流職業(yè)Right: Lee Scott, CEO of WalMart from 2023 to 2023Left: Mike Duke, CEO of WalMart since 2023They both began careers in the logistics area.南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》Summary of Chapter 1n The definition promulgated by CSCMPn The economic impacts of logisticsn Reasons for the increased importance of logistics since 1980.n Systems and total cost approaches to logisticsn Logistics relationships within a firmn Various interfaces between marketing and logisticsn A brief description of a number of logistics activitiesn A brief look at logistics careers第一章 小結(jié)南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》Key Terms161。 Cash flow 現(xiàn)金流161。 Cost tradeoffs 成本權(quán)衡161。 FIFO 先進先出161。 FOB destination pricing systems 目的港船上交貨定價第一章 重要術(shù)語南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》Key Terms161。 Freight absorption 費用吸收161。 Inventory turnover 庫存周轉(zhuǎn)161。 LIFO 后進先出161。 Marketing channel 營銷渠道161。 Place utility 地點效用第一章 重要術(shù)語南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》Key Terms161。 postponement 延遲161。 Shortterm financing 短期籌資161。 Stockkeeping units (SKUs) 最小存貨單位161。 Systems approach 系統(tǒng)方法161。 Total cost approach 總成本方法第一章 重要術(shù)語南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》Questions for Discussion and Reviewn 1. Did it surprise you that logistics can be such an important ponent in a country’s economic system? Why or why not?n 2. How does logistics contribute to time and place utility?n 3. How can a particular logistics system be effective but not efficient?n 4. Explain the significance of the fact that the purpose of logistics is to meet customer requirements.n 5. Discuss three reasons for why logistics has bee more important since 1980.第一章 討論和復(fù)習(xí)題南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》Questions for Discussion and Reviewn 6. Which reason for the increased importance of logistics do you believe is most important? Why?n 7. What is the systems approach to problem solving? How is this concept applicable to logistics management?n 8. Briefly discuss each of the four basic aspects of the marketing mix and how each interfaces with the logistics function. In your opinion, which ponent of the marketing mix represents the most important interface with logistics? Why?n 9. Briefly discuss the ownership, negotiations, financing, promotion, and logistics channel.第一章 討論和復(fù)習(xí)題南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》THE END OF CHAPTER 1Thanks for Your Cooperation南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》演講完畢，謝謝觀看！