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Logistical Channel第七節(jié) 物流渠道中的活動Customer service顧客服務(wù) Demand forecasting需求預(yù)測Facility location decisions設(shè)施選址決策Industrial packaging工業(yè)包裝Inventory management庫存管理 Materials handling物料搬運Order management訂單管理 Parts and service support零配件和服務(wù)支持Production scheduling 生產(chǎn)作業(yè)計劃Procurement采購Returned products退貨 Salvage and scrap disposal殘料和廢料處理Transportation management運輸管理Warehousing management 倉儲管理南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》Section 8Logistics Careers 物流職業(yè)第八節(jié) 物流職業(yè)南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》Logistics Careers n As a generalist, the logistician161。 Payments for goodsn Promotions channel161。 1 Finance161。 The various distribution activities and the tradeoffs among them can not be understand in a short period of time161。買方的抵岸成本相同。reaching customers161。南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》2 Total Cost Approach總成本方法n Cost tradeoffs: 161。s 第三節(jié) 物流日益增長的重要性南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》5 Globalization of TradenInternational logistics is much more challenging and costly than domestic logistics. Why?第三節(jié) 物流日益增長的重要性南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》Summary of Section 3 n Key reasons for the increased importance of logistics161。 It’s important for several reasons. n One, a customer focus is easy but municating with customers is hard for panies. n Second, different customers have different logistical needs and wants. 161。南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》The efficient, effective forward and reverse flow and storage161。 Materials management161。 Time Utility第一節(jié) 物流對經(jīng)濟的影響物流對經(jīng)濟的影響包括:宏觀經(jīng)濟方面的影響微觀經(jīng)濟方面的影響:可以用經(jīng)濟效用進行解釋。Can affect individual consumers such as you 南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》Economic Impacts of Logisticsn Microeconomic Impacts of individual can be illustrated through the concept of economic utility.161。 Economic utility is the value or usefulness of a product in fulfilling customer needs or wants.第一節(jié) 物流對經(jīng)濟的影響物流對微觀經(jīng)濟中個體的影響可以用 經(jīng)濟效用 的概念加以解釋。經(jīng)濟效用包括擁有效用、形式效用、地點效用、時間效用。 Physical distribution161。 Effectiveness means how well a pany does what they say they’re going to do.161。 So panies should consider tailored logistics approaches but not mass logistics approaches.第二節(jié) 物流是什么以顧客需求為目標(biāo)很重要。 1 A Reduction in Economic Regulation161。 changes to one activity cause some costs to increase and others to decrease第四節(jié) 物流的系統(tǒng)方法和總成本方法成本權(quán)衡 是指一個物流活動的變化會導(dǎo)致一些成本的增加,而另一些成本的減少。The most effective way to move and store the product物流關(guān)注產(chǎn)品以最有效率的方式移動和儲存;市場營銷關(guān)注接近顧客南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》Marketing mixnPrice Decisions161。南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》FOB destination pricing systemsn Phantom freight: buyers located closer than average pay more than their share of freight charges.n Freight absorption: buyers located further than average pay lower freight charges than the seller incurs in shipping虛假運費是指比平均距離短的買方支付了比其應(yīng)付運費更多的費用。 The buyers who located closer to the seller subsidize the transportation cost of the further ones. 目的港 FOB的缺點:認識不同配送活動和它們之間的權(quán)衡不是短時間內(nèi)可以實現(xiàn)的,離賣方較近的公司補貼了那些離賣方較遠公司的運費。 2 Marketingn Marketing mix161。 Promoting a new or existing productn Logistics channel161。 Must understand the functional relationships, both within and outside the firmn As a specialist , the logistician161。 Transportation manager161。 FOB origin pricing systems 裝運港船上交貨定價161。 longterm financing 長期籌資161。 Supply chain 供應(yīng)鏈161。 Stockouts 缺貨161。 Phantom freight 虛假運費161。 Form utility 形式效用161。 Channel intermediaries 渠道中介161。 must have technical knowledge of the various logistics activities 第八節(jié) 物流職業(yè)物流師既是通才又是專才南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》Logistics Careersn Logisticsrelated jobs:161。 Banks, public warehousesn Negotiations channel161。這些組織共同參與使得產(chǎn)品或服務(wù)可供消費者使用的流程 。 Require close coordination between marketing and logistics.n Availability of highly advertised productsn Having a new product in place on the scheduled release date – not earlier, not later.第五節(jié) 公司內(nèi)部的物流關(guān)系許多促銷決策需要營銷與物流的緊密協(xié)調(diào)。南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》FOB destination pricing systemsn Advantages:161。買方負責(zé)選擇運輸方式和承運人。南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》Summary of Section 4 n Understand The Systems and Total Cost Approaches to Logisticsn Systems Approach 系統(tǒng)方法n Total Cost Approach 總成本方法161。 3 Technological Advances161。 Groups of customers with similar logistical needs and wants are provided with logistics service appropriate to these needs and wants. n Mass logistics approaches161。南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》Forward and reverse flow and storage161。第二節(jié) 物流是什么物流是供應(yīng)鏈管理的一部分,它以滿足顧客需求為目標(biāo),對從起始點到消費點的產(chǎn)品、服務(wù)以及相關(guān)信息的正向、逆向流動和存儲進行有效率的、有效果的計劃、實施和控制。 Business logistics161。 Macroeconomic Impacts161。An important ponent in any country’s economy161。 Form Utility161。 Logistics161。南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》Plans, implements, and controls 161。 In the contemporary business environment, logistics is as much about the flow and storage of information as it is about the flow and storage of goods. 第二節(jié) 物流是什么在當(dāng)代商業(yè)環(huán)境中,物流中信