【正文】 61。 Channel intermediaries 渠道中介161。 Logistics engineer161。 must have technical knowledge of the various logistics activities 第八節(jié) 物流職業(yè)物流師既是通才又是專才南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》Logistics Careersn Logisticsrelated jobs:161。 Freight forwarders各個(gè)渠道中的渠道中介第六節(jié) 營(yíng)銷渠道南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》Summary of Section 6 n Definition of Marketing Channelsn Members of Marketing Channelsn Marketing Channels include: 161。 Banks, public warehousesn Negotiations channel161。 Buy and sell agreements are reachedn Financing channel161。這些組織共同參與使得產(chǎn)品或服務(wù)可供消費(fèi)者使用的流程 。 Postponement 第五節(jié) 公司內(nèi)部的物流關(guān)系生產(chǎn)過程的長(zhǎng)短生產(chǎn)延遲production runsPostponementlong shortlatest timeat plantproductionlogistics南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》Summary of Section 5 n Logistical Relationships within the Firm161。 Require close coordination between marketing and logistics.n Availability of highly advertised productsn Having a new product in place on the scheduled release date – not earlier, not later.第五節(jié) 公司內(nèi)部的物流關(guān)系許多促銷決策需要營(yíng)銷與物流的緊密協(xié)調(diào)。南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》FOB destination pricing systemsn Drawbacks:161。南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》FOB destination pricing systemsn Advantages:161。賣方負(fù)責(zé)選擇運(yùn)輸方式和承運(yùn)人。買方負(fù)責(zé)選擇運(yùn)輸方式和承運(yùn)人。南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》2 MarketingnOutbound logistics can be a positive (or negative) marketing asset, with key relationships between outbound logistics and the four primary ponents of the marketing mix.第五節(jié) 公司內(nèi)部的物流關(guān)系marketing mixPlace Price Product Promotion 營(yíng)銷組合：地點(diǎn)、價(jià)格、產(chǎn)品、促銷南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》Marketing mixn Place Decisions第五節(jié) 公司內(nèi)部的物流關(guān)系From logistics perspective: From marketing perspective: 161。南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》Summary of Section 4 n Understand The Systems and Total Cost Approaches to Logisticsn Systems Approach 系統(tǒng)方法n Total Cost Approach 總成本方法161。該方法的使用需理解 成本權(quán)衡 的概念。 3 Technological Advances161。南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》2 Changes in Consumer BehaviorChanges in Consumer Behaviormarket demassificationchanging family rolesrising customer expectationsnSuch changes have important logistical implications.第三節(jié) 物流日益增長(zhǎng)的重要性市場(chǎng)細(xì)分化、不斷改變的家庭角色、不斷增加的顧客期望等顧客行為的變化具有重要的物流意義南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》3 Technological Advancesn Have had profound influences for business management and logistics：第三節(jié) 物流日益增長(zhǎng)的重要性Technological Advances of Computer hardware, software and capacity facilitate logistical activities.Inter is a powerful tool for improving logistical effectiveness and efficiency.南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》4 The Growing Power of Retailers第三節(jié) 物流日益增長(zhǎng)的重要性Power retailers often wield greater power than the panies that supply them.Many power retailers recognize superior logistics as an essential ponent of their corporate strategies.Would you list some panies who is power retailer? 南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》Think aboutWho is power retailer? WalMart Carrefour RTMART McDonald39。 Groups of customers with similar logistical needs and wants are provided with logistics service appropriate to these needs and wants. n Mass logistics approaches161。南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》To meet customers’ requirements161。南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》Forward and reverse flow and storage161。 Means logistics involved the all three activities but not just one or two.第二節(jié) 物流是什么計(jì)劃、實(shí)施和控制意味著物流包括這三項(xiàng)活動(dòng)，而不是其中的一項(xiàng)或兩項(xiàng) 。第二節(jié) 物流是什么物流是供應(yīng)鏈管理的一部分，它以滿足顧客需求為目標(biāo)，對(duì)從起始點(diǎn)到消費(fèi)點(diǎn)的產(chǎn)品、服務(wù)以及相關(guān)信息的正向、逆向流動(dòng)和存儲(chǔ)進(jìn)行有效率的、有效果的計(jì)劃、實(shí)施和控制。 Logistics management161。 Business logistics161。 Place Utility161。 Macroeconomic Impacts161。Play an important role in a nation’s economic growth and development第一節(jié) 物流對(duì)經(jīng)濟(jì)的影響161。An important ponent in any country’s economy161。南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》Economic UtilityEconomic UtilityPossessionUtilityForm UtilityPlace UtilityTime Utility擁有效用形式效用地點(diǎn)效用時(shí)間效用第一節(jié) 物流對(duì)經(jīng)濟(jì)的影響南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》Possession UtilitynThe value or usefulness that es from a customer being able to take possession of a product.You take possession of the farm by leasing, but you do not have the right of ownership. 第一節(jié) 物流對(duì)經(jīng)濟(jì)的影響南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》Form UtilitynA product is being in a form that (1) can be used by the customer and (2) is of value to the customer第一節(jié) 物流對(duì)經(jīng)濟(jì)的影響You need only a cup of milk, but the shop only sales more than ten boxes once time. Does the milk in the right form for you?南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》Place UtilitynHaving products available where they are needed by customers, products are moved from points of lesser value to points of greater value.第一節(jié) 物流對(duì)經(jīng)濟(jì)的影響How can you buy the products, if the factory stands in Guangdong province and you live in Nanchang? 南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》Time UtilitynHaving products available when they are needed by customers第一節(jié) 物流對(duì)經(jīng)濟(jì)的影響The rice is usually reaped at July and October, but we have to eat every month. 南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》Logistics Economic Utility第一