【正文】 postponement 延遲161。 Cost tradeoffs 成本權(quán)衡161。 Advertising agencies, public relations agenciesn Logistics channel161。 The length of production runs 161。南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》FOB destination pricing systemsn FOB destination price includes both the price of the product and the transportation costn The seller has the prerogative to select transportation mode(s) and carrier(s)n Each purchaser ends up with the same landed cost.目的港船上交貨定價系統(tǒng)的報價中同時包括產(chǎn)品價格和運輸成本。 indicates that a pany’s objectives can be realized by recognizing the mutual interdependence of the major functional areas of the firm.第四節(jié) 物流的系統(tǒng)方法和總成本方法Major functions of a firmMarketing Production Finance Logistics南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》1 Systems ApproachGoalsof a firmMarketinggoalsProductiongoalsFinancegoalsLogisticsgoals第四節(jié) 物流的系統(tǒng)方法和總成本方法interdependence各職能目標(biāo)與總目標(biāo)，各職能目標(biāo)之間及內(nèi)部均會互相作用南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》1 Systems Approachn Example: Satisfying customer needs and wantsthe number of Stockkeeping units (SKUs)第四節(jié) 物流的系統(tǒng)方法和總成本方法滿足顧客需求 最小存貨單位數(shù)量南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》1 Systems Approach第四節(jié) 物流的系統(tǒng)方法和總成本方法LogisticsInbound logisticsMaterials managementPhysical distributionmaterials into a firm Materials and ponents within a firmFinished product to customerMovement and storage物流包括內(nèi)向物流、物料管理、分銷配送南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》2 Total Cost Approach總成本方法第四節(jié) 物流的系統(tǒng)方法和總成本方法Built on the premise that all relevant activities in moving and storing products should be considered as a whole.The use of this approach requires an understandingof Cost tradeoffs總成本方法的前提是所有與移動和存儲產(chǎn)品相關(guān)的活動應(yīng)該被看作是一個整體。 In the contemporary business environment, logistics is as much about the flow and storage of information as it is about the flow and storage of goods. 第二節(jié) 物流是什么在當(dāng)代商業(yè)環(huán)境中，物流中信息的流動和存儲與貨物的流動和存儲同樣多 。 Logistics161。An important ponent in any country’s economy161。 Business logistics161。南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》Forward and reverse flow and storage161。 3 Technological Advances161。買方負(fù)責(zé)選擇運輸方式和承運人。 Require close coordination between marketing and logistics.n Availability of highly advertised productsn Having a new product in place on the scheduled release date – not earlier, not later.第五節(jié) 公司內(nèi)部的物流關(guān)系許多促銷決策需要營銷與物流的緊密協(xié)調(diào)。 Banks, public warehousesn Negotiations channel161。 Channel intermediaries 渠道中介161。 Phantom freight 虛假運費161。 Supply chain 供應(yīng)鏈161。 FOB origin pricing systems 裝運港船上交貨定價161。 Must understand the functional relationships, both within and outside the firmn As a specialist , the logistician161。 2 Marketingn Marketing mix161。南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》FOB destination pricing systemsn Phantom freight: buyers located closer than average pay more than their share of freight charges.n Freight absorption: buyers located further than average pay lower freight charges than the seller incurs in shipping虛假運費是指比平均距離短的買方支付了比其應(yīng)付運費更多的費用。 changes to one activity cause some costs to increase and others to decrease第四節(jié) 物流的系統(tǒng)方法和總成本方法成本權(quán)衡 是指一個物流活動的變化會導(dǎo)致一些成本的增加，而另一些成本的減少。 So panies should consider tailored logistics approaches but not mass logistics approaches.第二節(jié) 物流是什么以顧客需求為目標(biāo)很重要。 Physical distribution161。 Economic utility is the value or usefulness of a product in fulfilling customer needs or wants.第一節(jié) 物流對經(jīng)濟的影響物流對微觀經(jīng)濟中個體的影響可以用 經(jīng)濟效用 的概念加以解釋。 Time Utility第一節(jié) 物流對經(jīng)濟的影響物流對經(jīng)濟的影響包括：宏觀經(jīng)濟方面的影響微觀經(jīng)濟方面的影響：可以用經(jīng)濟效用進行解釋。南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》The efficient, effective forward and reverse flow and storage161。s 第三節(jié) 物流日益增長的重要性南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》5 Globalization of TradenInternational logistics is much more challenging and costly than domestic logistics. Why?第三節(jié) 物流日益增長的重要性南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》Summary of Section 3 n Key reasons for the increased importance of logistics161。reaching customers161。 The various distribution activities and the tradeoffs among them can not be understand in a short period of time161。 Payments for goodsn Promotions channel161。 Purchasing manager161。 LIFO 后進先出161。 Systems approach 系統(tǒng)方法161。 Freight absorption 費用吸收161。 Logistics analyst161。南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》Marketing ChannelsMembers of Marketing ChannelsManufacturers Wholesalers Retailers Channel Intermediaries第六節(jié) 營銷渠道營銷渠道成員主要有：制造商、批發(fā)商、零售商和渠道中介南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》Marketing ChannelsMarketing ChannelsOwnership channelNegotiations channelFinancing channelPromotions channelLogistics channel第六節(jié) 營銷渠道營銷渠道包括：所有權(quán)渠道，協(xié)商渠道，財務(wù)渠道，促銷渠道和物流渠道。 Enables a pany to expand the geographic area161。 Cost tradeoffs 成本權(quán)衡第四節(jié) 物流的系統(tǒng)方法和總成本方法南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》Summary of Section 4 nNow, have you understand Systems Approach and Total Cost Approach in logistics?nTry to express your understanding.第四節(jié) 物流的系統(tǒng)方法和總成本方法南昌工程學(xué)院 《現(xiàn)代物流管理基礎(chǔ)》Section 5Logistical Relationships within the Firm公司內(nèi)部的物流關(guān)系第五節(jié) 公司內(nèi)部的物流關(guān)系南昌工程學(xué)院 《現(xiàn)代物流管理