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d be expressed in a full sentence not be in the form of a question. 3. should avoid figurative language 4. should not be vague or overly general Exercises: the central idea ? Ineffective: Problems of fad diets ? Ineffective: Maldives is an awesome place for a vacation. More effective ones ? Although fad diets produce quick weight loss, they can lead to serious problems by creating deficiencies in vitamins and minerals and by breaking down muscle tissue as well as fat. ? Maldives has many attractions for vocations, including a warm climate, excellent food, and many historical sites Summary ? Selecting a topic ? Determining your general purpose ? Determining your specific purpose ? Phrasing your central idea Four brainstorming procedures ? Make a quick inventory of your hobbies, interests, skills, experiences, beliefs, and so forth. ? Use the technique of clustering and write down on a sheet of paper the first topics that e to mind in several categories. ? Look through a reference work for ideas ? Use a World Wide Web subject directory such as Yahoo to help you scan possible topic. Thank you very much for your attention!