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【正文】 vative products must be related to the entire supply chain and all aspects of supply, such as raw materials, R amp。amp。 D, manufacturing and marketing (Anna 2004). Second, cost leadership strategy of mass productionIn the current color TV manufacturing industry, gross profit margin is very low. The gross profit margin of Xoceco Electronic main business is less than 10%. And the proportion of the cost of production materials is in a high percentage. Clearly, largescale production will lead to cost savings of the material and bring huge benefits (Keah 2001). Xoceco Electronics must take advantage of the massive expansion in the recent years to prepare a strategic plan for supply of raw materials and reduce material 9supply costs. At the same time, largescale production will reduce the cost of R amp。amp。 D, design, administrative expenses, advertising, sales and other fields, and it will make the scale effect to be particularly evident. Also it will enable enterprises to achieve cost leadership and petitive advantage (Malik 2001). Third, the control of the distribution process must be strengthened (Qin Su 2008). The scale of Xoceco Electronic Company will expanded rapidly, the product will also be transformed into highend, innovative ones. To serve this kind of overall strategy, the supply chain distribution process of Xoceco Electronic must meet the rapid response strategy。 in addition as the core of this enterprise, Xoceco Electronics must integrate not only the supply chain, but also the distribution process into their control gradually (Simon 2000). Also with the expansion of scale, Xoceco Electronic must reduce its reliance on distribution channels. Ⅷ. Conclusion:Improve reaction capacity of supply chain and strength the control of the distribution process are typical effective measures. And the series measures will ensure the pany get rid of the present problem and get improvement in the petition with other manufacturers. 10 Ⅸ. Reference: Akintola, A. et al. survey of supply chain collaboration and management in the UK construction industry . European Journal of Purchasing amp。amp。 Supply Management, 6(34), pp. 159168 Anna, D. et al., 2004, Supply chains and interdependence: a theoretical analysis . Journal of Purchasing and Supply Management, 10(1), pp. 39 Keah, framework of supply chain management literature. European Journal of Purchasing amp。amp。 Supply Management, 7(1), pp. 3948 Malik, M. A. et al. Assessment of the construction supply chain for concurrent engineering . European Journal of Purchasing amp。amp。 Supply Management, 7(2), pp. 141153 Porter, M. E., 1996. Journal of What is Strategy?. Harvard Business Review, 33(5), Pages 36 Premkumar. G. P., 2001. Journal of Interorganization Systems and SCM. Information System Management, 42(6), pp. 57. Qin Su . et al. 2008. The impact of supply chain relationship quality on cooperative strategy. Journal of Purchasing and Supply Management, 14(4), pp. 263272Simon, C. et al., chain management: an analytical framework for critical literature review . European Journal of Purchasing amp。amp。 Supply Management, 6(1), pp. 678311 Stephan, M. W. amp。amp。 Christoph, B., 2006. An empirical investigation into supply chain vulnerability . Journal of Purchasing and Supply Management, 12(6), pp. 301312.12
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