【正文】 rategy will reduce difficultiesexclusiveness, to increase sales. Success into New York market after Washington may enter the market. To different market expansion helps to reduce the economic risks.考慮紐約人的生活水平，宜樂(lè)將用公司最高質(zhì)量的產(chǎn)品—融入日本機(jī)器人技術(shù)的智能娃娃，進(jìn)入紐約市場(chǎng) ，目標(biāo)顧客是可支配收入較高的白領(lǐng)階級(jí)。市場(chǎng)中最具購(gòu)買力的人群，年齡在22～35之間的高級(jí)職場(chǎng)人士，其對(duì)子女的玩具是非常講究的，他們不會(huì)在意玩具的價(jià)格，而是玩具的功能與質(zhì)量。一種策略是通過(guò)梅西百貨進(jìn)入白領(lǐng)階級(jí)的視野。將年齡在22～35之間的高級(jí)職場(chǎng)人士作為目標(biāo)顧客的原因是，這些大多剛剛成為爸爸媽媽，而且有些人還會(huì)保留著一顆童心。有時(shí)他們還會(huì)把毛絨玩具送給其他朋友的孩子作為禮物。如果宜佳智能毛絨玩具致力于滿足這一市場(chǎng)，將會(huì)對(duì)產(chǎn)品的銷售產(chǎn)生積極地影響。細(xì)分變量未來(lái)中國(guó)市場(chǎng)：高級(jí)職場(chǎng)人士年齡2235性別不限職業(yè)中高級(jí)管理人員婚姻狀況已婚、未婚均可收入平均20萬(wàn)美元以上總體行業(yè)類型商業(yè)地理區(qū)域紐約布魯克林區(qū)態(tài)度關(guān)注現(xiàn)代產(chǎn)品的質(zhì)量和性能、喜歡新鮮事物生活方式年輕、現(xiàn)代使用速度中高速度使用者當(dāng)前未來(lái)使用者追求的利益點(diǎn)追求聲譽(yù)、質(zhì)量和可靠性使用“嵌入”營(yíng)銷進(jìn)入市場(chǎng)1. 與交通運(yùn)輸公司協(xié)商，在公交車車身印上公司產(chǎn)品的廣告圖片。2. 對(duì)某些活動(dòng)提供贊助，在活動(dòng)中嵌入產(chǎn)品廣告。3. 自上而下的零售和分銷策略。一旦建立起了這一市場(chǎng)，將減少經(jīng)銷商的獨(dú)占性，提高經(jīng)銷商的積極性，以便增加銷售收入。成功進(jìn)入紐約市場(chǎng)之后，將可能進(jìn)入華盛頓市場(chǎng)。向不同市場(chǎng)擴(kuò)張有助于減少經(jīng)濟(jì)風(fēng)險(xiǎn)?！馪ositioning定位Intelligent doll position is the plush toys of innovative products. The position can be understood as high quality, new thoughts plush toys. Her retail price is 100200 yuan between (13 $26).智能娃娃的定位是毛絨玩具的創(chuàng)新產(chǎn)品。該定位可以理解為高品質(zhì)、新思路毛絨玩具。它的零售價(jià)格大約在100200元人民幣之間（1326美元）?！馦arketing strategy●product strategyMarket research市場(chǎng)調(diào)研The pany has been to New York target market main large and mediumsized toy puppet made parison elaborate malls market survey, respectively from the distributor, petitors, consumer Angle, mainly for consumer survey conducted research. Deep understanding and experience parents and children39。s consumption demand and different working adult consumption group consumption psychology. So also is the purpose of made us toward the world of plush toys pricing strategy, distribution method and media advertisement publicity.公司已經(jīng)對(duì)紐約目標(biāo)市場(chǎng)的主要大中型玩具木偶商場(chǎng)做出了比較詳盡的市場(chǎng)調(diào)研，分別從分銷商，競(jìng)爭(zhēng)對(duì)手，消費(fèi)者的角度進(jìn)行調(diào)查，主要針對(duì)消費(fèi)者開(kāi)展了相關(guān)調(diào)研。深刻了解和體會(huì)家長(zhǎng)和孩子們的消費(fèi)需求與不同工薪成年消費(fèi)群體的消費(fèi)心理。所以也很有目的的制定了我們走向世界的毛絨玩具的價(jià)格策略，分銷方法和媒體廣告宣傳。According to the market investigation, our products are identified as the following traits to adapt to the market requirement:Our products can in such a petitive market survival, we in the spirit of seeking mon ground while putting aside differences, and constantly imitate, continuous innovation, synthesizer.根據(jù)市場(chǎng)調(diào)研，我們的產(chǎn)品確定為以下特征來(lái)適應(yīng)市場(chǎng)要求：我們的產(chǎn)品能在這樣競(jìng)爭(zhēng)激烈的市場(chǎng)中生存，我們本著的是“求同存異，不斷模仿，不斷創(chuàng)新，集大成者”。 (1) along the Chinese culture, and constantly towards the world in different parts of the world sprout rooting in a certain extent, has bee the global mainstream culture, our products and the perfect bination of Chinese culture, in promoting national culture and at the same time also will adapt to the demand of the market. For example, we absorb folk handicraft production methods, will Chinese knot, embroidery printing and so on the traditional process, the into products in.(2) Keep pace with The Times. We will modern science and technology into the plush toys, make originally no brains evolved for children39。s toys with intelligent robot characteristics of high intelligence toys or life partner, believe in America such a high education level of New York city, this innovative however will win the children and lonely whitecollars good friend.Finally, on quality and also raised a class. Specific safety, environmental protection, green in type, etc., made the very have traditionally not aspects of the changes.(3)Quality also promote a class. Specific safety, environmental protection, green in type, etc., made the very have traditionally not aspects of the changes.(4) Handle is good. Plush toys padding, is to influence the toy price an important factor. Our pany adopts the best filling cotton PP fiber, like the supermarket nine holes pillow rui the same material, feel is good is very even.(5) High safety. Fixed accessories and firm, moving parts moderate to prevent children from playing straying into the mouth, produce risk. Products have plete trademark, brand, safety mark, manufacturers mailing address, etc, binding and firm, in contrast, on the market at present a lot of plush products in these deficits.(6) Moisture proof property high. Products inside and outside packing, mark consistent, moistureproof. Inner packing for plastic products, opening size exceeds a certain range of having stomatal prevent children from mistakenly sets head happened suffocate.(7) To introduce advanced technology. Introduce intelligent technology used to make robots in Japan, buy biodegradable product patent, fibrous materials as highgrade product materials.(1)順著中國(guó)文化的不斷走向世界，并在世界的不同角落發(fā)芽生根，在一定程度上已經(jīng)成為了全球主流文化，我們的產(chǎn)品與中華文化完美的結(jié)合，在宣傳民族文化的同時(shí)也必然會(huì)適應(yīng)市場(chǎng)的需求。比如，我們吸收民間手工藝制作方法，將“中國(guó)結(jié)”，“刺繡”“印花”等傳統(tǒng)工藝，融入產(chǎn)品之中。(2)與時(shí)俱進(jìn)。我們將現(xiàn)代科技融入到毛絨玩具中，使原先沒(méi)大腦的兒童玩具進(jìn)化為具有智能機(jī)器人特征的高智能玩具或生活伴侶，相信在美國(guó)這樣一個(gè)具有高教育水平的城市紐約，這一創(chuàng)新然會(huì)贏得孩子們和孤獨(dú)白領(lǐng)們的好朋友。最后，品質(zhì)上也提升個(gè)檔次。具體在安全性，環(huán)保型，綠色型等方面，做了很有傳統(tǒng)上不的方面的改動(dòng)。(3)品質(zhì)上也提升個(gè)檔次。具體在安全性，環(huán)保型，綠色型等方面，做了很有傳統(tǒng)上不的方面的改動(dòng)。（4）手感好。的填充物，是影響玩具價(jià)格的一個(gè)重要因素。我們公司采用最好的填充棉PP棉，就象超市里的九孔枕蕊一樣的材料，手感好很均勻。（5）安全性高。固定配件牢固，活動(dòng)的部件適中，以防止小孩玩耍時(shí)誤入口中，發(fā)生危險(xiǎn)。產(chǎn)品上有完整的商標(biāo)、品牌、安全標(biāo)志、廠家通訊地址等，裝訂牢固，相比之下，目前市場(chǎng)上的很多毛絨產(chǎn)品在這些方面有缺陷。（6）防潮性能高. 產(chǎn)品內(nèi)外包裝，標(biāo)志一致，防潮性能良好。內(nèi)包裝為塑料袋的產(chǎn)品，開(kāi)口尺寸超過(guò)一定范圍的開(kāi)有氣孔防止小孩誤套頭部發(fā)生窒息。(7)引進(jìn)先進(jìn)技術(shù)。引進(jìn)日本機(jī)器人智能技術(shù)用于制作產(chǎn)品，購(gòu)買可降解纖維材料專利，充當(dāng)高檔次產(chǎn)品材料?！馪rice strategyConsumer prices positioning消費(fèi)價(jià)格定位According to the related knowledge of western economics, we may safely draw a, as lower product of plush toys, dolls, very hard through lower the price methods to gain more profit, so according to market requirement of high quality, we corresponding orientation of our products for highgrade consumption group generally luxuries. Then according to New York different toy market price of other products, in accord with the consumer can pay, under the situation of pricing for 13 $26. This price is not only consumer acceptance, and great degree was broken on plush toys precedent. Make plush toys for kids and different levels of new whitecollars pursue new fashion.根據(jù)西方經(jīng)濟(jì)學(xué)的相關(guān)知識(shí)，我們不難得出，作為低等品的毛絨玩具及玩偶，很難通過(guò)降低價(jià)格的方法獲取更多利潤(rùn)，所以針對(duì)市場(chǎng)要求的高品質(zhì)，我們相應(yīng)的定位我們的產(chǎn)品為中高檔消費(fèi)群體的一般奢侈品。進(jìn)而根據(jù)紐約不同玩具市場(chǎng)的其他產(chǎn)品價(jià)格，在符合消費(fèi)者能支付的情況下，定價(jià)為1326美元。這一價(jià)格不僅消費(fèi)者能夠接受，而且很大的程度上打破了毛絨玩具的先例。使得毛絨玩具成為孩子們以及不同