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文獻翻譯:電子商務與旅游業(yè)-資料下載頁

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【正文】 onstraints and the systems, bining contentbased filtering technologies, interactive query management, and variations of the collaborativefiltering approach or casebased reasoning, rank suggestions extracted from structured catalogues. Tourism remendation poses peculiar requirements that are related to the plexity and to the intangibility of the travel product. Remendations must refer to a variety of products (locations, attraction, acmodation, flights, etc.) in order to provide a meaningful picture of the proposed travel. 5. Semantic Web. The semantic web vision, ., the idea of having data on the Web defined and linked in a way that it can be used by machines also for automation, integration and reuse across various applications, provides a unifying view over the above mentioned technologies. In tourism this technology may have a major impact (see, for example, the European project [3]). The industry provides a challenging test bed for peertopeer semantic Web services, based on the integration of the Semantic Web with peertopeer Web services. For instance, services for finding or integrating information providers eventually needs to directly exploit resources present at other nodes without intervention of any central server, where nodes may join and be integrated in an ad hoc manner [7]. 6. Mobility. Travelers expect to get access to services and information from various devices, whenever and wherever they need it. Typical mobile applications can be found in the following areas: airlines, hotels and restaurants, transportation, city guides, traffic and weather conditions, other services like translations or currencies conversion. Mobile terminals open up new and enhanced ways to support tourists while on tour. While the new technologies promise benefits and added value, they also raise challenges concerning usability, accessibility over different devices, trustworthiness and interactivity. The challenge is a context sensitive, personalized and effective model of interaction that take into account the constraints of ubiquitous access. But here sophisticated user models developed in the tourism domain as remendation systems described previously may help to pass these obstacles. 4 ConclusionsTravel and tourism has shown how emerce may change the structure of an industry and the way business is done, and where such a process creates also new business opportunities. The deployment of more specialized services, flexible network configurations and further consumer integration will lead to smart market places, integrating all stakeholders. The underlying pervasive IT scenario enables as well as enforces this development, showing that tourism is an interesting field of application as well as research. As such it may also be of interest for other industries to learn from this development and to understand emerging emarket places. References[1] Barish, G., Knoblock, C. A., Chen, Y. S., Minton, S., Philpot, A. and Shahabi. C. The theaterloc virtual application. In Proceedings of the Twelfth Annual Conference on Innovative Applications of Artificial Intelligence (IAAI2000) Austin, Texas, pages 980987, 2000. [2] Delgado, J. and Davidson, R. Knowledge bases and user profiling in travel and hospitality remender systems. In Proceedings of the ENTER 2002 Conference, Springer Verlag, Wien, New York, 2002, 116. [3] Dell’Erba, M., Fodor, O., Ricci, F. and Werthner, H. Harmonise: a solution for data interoperability. In: Proceedings of IFIP I3E 2002 Conference, Lisbon, October 2002. 6 [4] Florescu, D., Levy, A. and Mendelzon, A. Database techniques for the worldwide web:a survey. SIGMOD Record, 27(3):5974, 1998. [5] Knoblock, C. A., Lerman, K., Minton, S. and Muslea, I. Accurately and reliably extracting data from the web: A machine learning approach. IEEE Data Engineering Bulletin, 23(4):3341, 2000. [6] Kushmerick, N. Wrapper induction: Efficiency and expressiveness. Artificial Intelligence Journal, 118(12):1568, 2000. [7] Maedche, A. and Staab S. Services on the Move Towards P2PEnabled Semantic Web Services. In: Proceedings of the ENTER 2003 Conference, Springer Verlag, Wien, New York, 2003, 124133. [8] Ricci, F. and Werthner, H. Casebased querying for travel planning remendation. Information Technology and Tourism, 4(3/4):215226, 2002. [9] Schuster, A. A Delphi survey on electronic distribution channels for intermediaries in the tourism industry: the situation in German speaking countries. In: Proceedings of the ENTER 1998 Conference, Springer Verlag, Wien, New York, 1998, 224234. [10] Stock, O. and M. Zancanaro, M. Intelligent interactive information presentation for cultural tourism. In CLASS 2002 International Workshop on Natural, Intelligent and Effective Interaction in Multimodal Dialogue Systems, Copenhagen, Denmark, 2829 June 2002. [11] Sweet, P. Designing Interactive Value Development. PhD. Thesis, Dept. of Business Administration, Lund. Univ., Lund Business Press. Sweden, 2001. [12] Werthner, H. and Klein, S. Information Technology and Tourism – A Challenging Relationship. Springer Verlag, Wien, New York, 1999. 15 / 1
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