【正文】 presented during a trial marketing plays a major role in the oute. There are several types of evidence that can be applied. One type, physical evidence, refers to items that can be brought into a courtroom for observing. Examples of physical evidence include LED lighting source. In many instances, sales are the first to gain and understand physical evidence about LED lighting selling in different lighting shop. This is because such items are often obtained from different selling agent, meaning that selling quantity have not been targeted, and therefore no any sales are involved at that point. The manner in which this type of selling quantity is collected and maintained is important because such items can be crucial in overing LED lighting petitors. If it is not obtained according to procedure or it is destroyed, it may be deemed useless.Physical evidencePhysical evidence. The physical environment is the space by which customers consume “Neo” LED lighting. The physical environment is made up from its ambient conditions, spatial layout and functionality, and signs, symbols, which is in the service marketing mix is a very important element. As said before, services are intangible in nature. However, to create a better customer experience tangible elements are also delivered with the service. Take an example of “Neo” decorated lighting shop which has only lighting bulb, old fashion table lamp and ceiling fan, or “Neo” lighting shop which has modern LED lighting, nice music along with all good stylist lighting design and this also serves good service. Which one will you prefer? Thus physical evidence acts as a differentiator.ProcessProcess – Service process is the way in which a service is delivered to the end customer. Lets take the example of one good pany – Mcdonalds. This pany thrive on their quick service and the reason they can do that is their confidence on their processes. On top of it, the demand of their services is such that they have to deliver optimally without a loss in quality. Thus the process of a lighting fixing service its product is of utmost importance in “Neo” LED lighting. It is also a critical ponent in the service blueprint. Before regulating the service, “Neo” LED lighting pany defines exactly what should be the process of the service product reaching quickly the end customer. ConclusionIn short, after setting Marketing strategy, “Neo” LED lighting pany must set up systems for recruiting and selecting professional sales people, because Sales people serves as a critical link between “Neo” LED lighting pany and its customers. Thus, setting up professional sales force team would be beneficial for promoting “Neo” LED lighting. First of all: sales members not only understand their professional knowledge of LED lighting, but also know the distribution of whole LED lighting market at least. Such as what LED lighting pany produce similar products as like as “Neo” LED lighting? who will be target buyer and how big is potential market demand of LED table lamp? Secondly, “Neo” sales people must understand products very well, such as functions of products, how to explain advantages and disadvantages of “Neo” LED table lamp to end buyers, because some buyers could be influenced by professional sales people. In short, understand significantly marketing mix4Ps+3Ps, physical evidence and people would assist sales force to promote “Neo” LED table lamp. referencesAssail H., Reed P., and Patton M, Marketing: principles and strategy, Harcourt Brace, Australia, 1995Kotler, Armstrong, Brown, Adam, Chandler, Marketing, Prentice Hall, Australia, 1998Baker, Michael The Strategic Marketing Plan Audit 2008. ISBN 1902433998Cohen, William A.. (2005). The Marketing Plan. Fourth Edition. John Wiley amp。 Sons, Inc. How to Write a Marketing Plan. 21 June 2006. Kassel,Amelia. Marketing plan .June 1999. Marketing Library Services. Kerin, Hartley, Berkowitz, Rudelius. (2006). Edition. McGrawHill Irwin. Lehmann, Donald R. amp。 Winer, Russell S. (2002). Analysis for Marketing Edition. McGrawHill Irwin. 寧可累死在路上，也不能閑死在家里！寧可去碰壁，也不能面壁。是狼就要練好牙，是羊就要練好腿。什么是奮斗？奮斗就是每天很難，可一年一年卻越來越容易。不奮斗就是每天都很容易，可一年一年越來越難。能干的人，不在情緒上計較，只在做事上認(rèn)真；無能的人！不在做事上認(rèn)真，只在情緒上計較。拼一個春夏秋冬！贏一個無悔人生！早安！—————獻(xiàn)給所有努力的人.學(xué)習(xí)參考