【正文】 ng market. Marketing mix “4Ps”+ “3Ps” is basic principle for “Neo” LED lighting marketers to expand more LED lighting market shares. Value proposition How does the product deliver value?Product, Most of new consumer products would be failed at disturbing age, LED lighting had also experienced the same stage, because it is many reasons to cause such dilemma when new products push into market at first stage, such as function of products did not work very well. Therefore, many LED lighting panies are anxious to learn how to improve their newproducts success before global wellknown lighting brand, meanwhile, LED lighting is not unique superior product and exclusive to unique pany, “Neo” LED lighting marketers need to improve their selling skill by marketing strategies mix.Once “Neo” LED lighting pany had designed a LED table lamp to respond to customer desires, it needs to determine on other parts of the marketing mix: Products, price, place, promotion, physical evidence and people. When buyers go into lighting shop and decides to buy some lamps, it would be many factors to be concerned by themselves background, for example, price and quality etc. There are a large number of peting LED lighting in shop. Under these sorts of circumstances the end buyers could not feel confident significantly to determine similar LED table lamps in the same lighting shop. Therefore, as professional marketer, it need to design best marketing strategy to lead buyers buy “Neo” LED table lamp. How does the people deliver value? People: After assessing current LED lighting market, sales finally realize that “Neo” LED lighting is not wellknown brand as PHILP LED lighting. Therefore, how could marketers find a good mercial strategy to persuade or lead end users to purchase “Neo” brand LED lighting. The marketers need to know which end users are involved in the buying decision and what role each end users plays. Identifying the buying decision maker in many transactions is fairly easy, because most people when they decide to buy some items, they play a serial of roles: initiatorinfluencerdeciderbuyeruser. Therefore, marketers need to identify who would play the various roles because this information affects product advertising and turnover in target market. Such as if “Neo” LED lighting marketers find that parents make buying decisions for their children studying, it will direct most of its advertising for these “quality” and “protecting eyesight” models for parents. Even if “Neo” LED lighting targets its advertising for “protecting eyesight” towards parents, the advertising are likely to include children and others who might initiate or influence the buying decision. So “Neo” lighting pany will design its LED lighting with features that meet the needs of those buyingdecision participants. Releasing the main participants and the roles they play helps the marketer finetune the marketing program. People would play various roles in buying behavior at different occasion. People are one of the elements of service marketing mix. People define a service. In case of service marketing, people can make or break an organization. Thus many panies nowadays are involved into specially getting their staff trained in interpersonal skills and customer service with a focus towards customer satisfaction. In fact “Neo” LED lighting pany has to show that their staff is better than the rest. How does the price deliver value? Pricing – Pricing in case of services is rather more difficult than in case of products. Thus these elements have to be taken into consideration while costing. Generally service pricing involves taking into consideration labor, material cost and overhead costs. By adding a profit mark up you get your final service pricing. Price is the only element in the marketing mix that produces profit for pany, if LED table lamp follows a highprice, highprofit strategy, it would attract serious petition, but a lowprice and lowmargin strategy could stop many petitors even take them out of LED lighting market. The rest elements of product stand for costs. Price is monly regarded as the basic practical problem facing marketing executives. A final buyer considering purchasing a LED table lamp in lighting shop will evaluate