【正文】 ust set up systems for recruiting and selecting professional sales people, because Sales people serves as a critical link between “Neo” LED lighting pany and its customers. Thus, setting up professional sales force team would be beneficial for promoting “Neo” LED lighting. First of all: sales members not only understand their professional knowledge of LED lighting, but also know the distribution of whole LED lighting market at least. Such as what LED lighting pany produce similar products as like as “Neo” LED lighting? who will be target buyer and how big is potential market demand of LED table lamp? Secondly, “Neo” sales people must understand products very well, such as functions of products, how to explain advantages and disadvantages of “Neo” LED table lamp to end buyers, because some buyers could be influenced by professional sales people. In short, understand significantly marketing mix4Ps+3Ps, physical evidence and people would assist sales force to promote “Neo” LED table lamp. referencesAssail H., Reed P., and Patton M, Marketing: principles and strategy, Harcourt Brace, Australia, 1995Kotler, Armstrong, Brown, Adam, Chandler, Marketing, Prentice Hall, Australia, 1998Baker, Michael The Strategic Marketing Plan Audit 2008. ISBN 1902433998Cohen, William A.. (2005). The Marketing Plan. Fourth Edition. John Wiley amp。. . . . . BUMKT5901INDIVIDUAL REPORT ByXinyu Zhou(Michael)ID:UB30049689 Date submitted: 03/01/2013Excursive summaryAfter LED lighting bee main trend in lighting development, ‘Neo’ LED lighting pany,as new LED lighting manufacturer, should find good marketing strategy to face challenges from global LED manufacturers petitors.’Neo’ LED lighting marketers will reinvent business experiences to explore more different markets. Under marketing mix 6Ps products,price, promotion, people, physical evidence and place, ‘Neo’ LED lighting marketers would know how to handle and upgrade itself LED products, so it would get more orders. In order to grow at a rate consistent with sales objectives, ‘Neo’ LED lighting marketers are designing and managing how to take up more market segmentation. The portion not subscribed by existing attempt will be available for prospective market share for ‘Neo’ LED lighting.Table of contents Introduction Industry Company product description Value proposition How does the product deliver value? How does the price deliver value? How does the place deliver value? How does the promotion deliver value? Conclusion references Introduction Industry panyThe consumer lighting industry is a continuous of newproduct innovation. In recent yeas new technology has enabled the consumer lighting manufacturer to develop various new Lighting source, in particular, LED lighting is gradually being new core of lighting fact it seems like there is a new lighting source launched in lighting field with highbrightness, lowenergy consumption and longlife span. LED lighting, as newproduct market, has appeared so attractive that most traditional lighting manufacturers have been taking part in this new petition of lighting at this stage, Such as PHILIP and SIEMENS and so on, all these famous electrical panies put more investment into research and develop relative LED new products to take possession of global lighting market, because many lighting marketers and lighting technicians realize that LED lighting will bee main lighting products in the future.In line with the characteristics of LED lighting, Innovation of LED lighting had been experienced longterm for decreasing finished LED lighting products. Compare with traditional lighting, LED lighting still has one fatal disadvantage”expensive” ,but LED lighting owns following good values:1, luminescence efficiency, LED lighting working through by higheffective brightness principle, which could let LED lighting runs effectively, and it also protect user’s eyesight.2, less power consumption: At present, general Australia family pay 27cents per 1KW for po