【正文】 wersupply pany. Compared with traditional lighting, LED lighting only use 1/3 electrical power as the same power rate of traditional lamp, which means it means 27 cents can gain almost 3KW brightness power. 3, long service life:generally speaking, LED lighting could work almost 10 times as traditional lighting.4, security reliability, if LED lighting has good transformer, it would keep LED lighting work very smoothly. 5, beneficial to the environment, because LED lighting use less energy, it would be beneficial for decreasing Carbon releasing into planet. 6, New stylist, LED lighting as new products, it could be designed different colors and shape by customers’ equites, it will be more true of mass , green and blue which each color distinguish 256 colors under puters, so LED lighting could mix up 256256256＝16777216 colors.LED lighting has been a breakthrough product category as the technology of LED lighting has improved traditional lighting for end users. As new products, LED lighting also pass through the same process as the new others:Invented productsOriginal productsProducts improvementsProducts modificationsNew brand. product descriptionI, As new lighting products, LED lighting also face petition from different field, because every manufacturers of LED lighting predict that LED lighting will be big market demand whatever in LED raw material or finished LED lighting products.According to development of raw material or technology, LED lighting manufacturers still have to pay more funds into producing LED finished more and more researchers are still looking for cheap and effective chip to replace of expensive,and it is beneficial for decreasing price of LED finished , large LED lighting panies will continue to strengthen their patent holdings, just as they did the past years, such as Osram, Samsung, and LG electronics patent would expand to other panies in 2012: small LED lighting panies have to purchase large LED panies’ patent and produce finished LED products, because they do not have much capable to invest LED.Because LED lighting is good lighting for mass consumers and environment, therefore, it will take up more and more market share,and forming big lighting petition in these , LED will be applied in different lighting field by its own lighting characteristic:The pie chart illustrates that LED lighting is adopted in different lighting field from 2007 to 2013, it clearly shows that LED lighting is increasing year by year by huge market demand, all of LED lighting panies would face serious petition by different market share:LED Market Grows to $14 Billion in size by 2013LED Market is expected to grow from $5 billion in 2007 to $14 billion by 2013LED Market for Largesized LCD is expected to sharply grow showing 135% CAGR in terms of revenue from 2007 to 2013.　As for marketers, how to lead the value of new products into unpredicted market and overe potential petitors that is really big challenge in business. Marketers and sales does not only know their consumers’ buying decision, potential markets demand, but also estimate petitors’ power and innovated products that deliver superior value of LED lighting to current end users, and gain more market share of LED lighting for their pany. When “Neo” LED lighting pany faces a wide range of lighting petitors, it is good for providing great customer value and satisfaction than its petitors. Thus, “Neo” LED lighting marketers must design more than simply adapt to the needs of target consumers. They ought to get strategic advantage by positioning their offerings against petitors’ offerings. It is not any single petitive marketing strategy is available for “Neo” LED lighting pany, because “Neo” LED lighting pany is not dominant positions in LED lighting industry, therefore, it will be more flexible, and able to provide personalized services in a way that large LED lighting pany cannot do, even could allowing marketers apply strategies that give them better rates of return to promote “Neo” LED table lamp as much as possible. II Analyzing current LED market share. Designing petitive marketing strategies with thorough demanding analysis would be available for promoting finished LED lighting products in lighti