【正文】 andong, Zhejiang, Guangdong, Beijing. Central and eastern regions and cities have undertaken better progress and results than western areas in developing industrial tourism. For example, in Shandong province, successful industrial tourism products no longer concentrates in big cities but also appears in middle and small cities. Further more,some world famous industrial tourism brand such as Qingdao Beer, Haier began to appear. In Beijing and Shanghai, industrial tourism is inextricably linked with urban tourism. In Northeast China, industrial tourism has bee a brilliant point indicating the development and transformation of old industrial base. In eastern China where private economy is the most welldeveloped, industrial tourism has bee private enterprises’ priority in planning and construction. But in western region where modern industry is relatively weak, industrial tourism development is backward pared with central and eastern China. Guizhou, Ningxia, Yunnan Province are examples. Types of enterprises involvedWe can see the main types of enterprises involved in developing industrial tourism program through table 2.According to table 2, the enterprises developing industrial tourism activities usually fall into heavy industry, high technical industry, traditional old industry or those undertaking national important engineering construction projects such as Bao Steel, Da Qing oil field, Gezhouba Project. Light industry and traditional industry International Business Research , industrial tourism is closely linked with protection and preservation of industrial relics, traditional industry as well as handicraft manufacturing industry. These enterprises make full use of their distinctive industrial resource to develop industrial tourism products and projects. Such kind of industrial tourism products and projects usually gains wide recognition and appreciation by tourists due to its unique cultural connotation, high degree of participation, and satisfying nostalgic need to a great extent. Chinese enterprises should absorb international advanced experience, manage to break down restrictions in thought, enlarge product variety and speed up industrial tourism development. Developing and marketing modelFrom types of the industrial tourism products developed by the above mentioned 103 “First National Industrialand Agricultural Tourism Demonstration Sites”, the developing model of products mainly falls into two kinds:single product (or special production process) developing model, and prehensive scenic spot developing model. The former refers to the model based on a certain product or production technical process which is regarded as tourist attraction, example is a workshop belonged to brewing industry or a motorcycle assemble workshop. While the latter is such a developing model that regards the whole enterprise as a multifunction scenicarea including six tourism elements. In early industrial tourism development, most enterprises adopted single product developing model. With continuous exploring and further development, more and more industrial enterprises gradually adopt prehensive scenic spot developing model. Compared with prehensive scenic spot developing model, single product developing model exists some problems such as sparsity of product, short stay, poor economic profits. Now, many enterprises still adopt single product (or production process) developing model supplemented by visiting factory areas and shopping, not really realizing multifunction of tourism. Quality of products and economic benefitsThough more and more attention has been paid to industrial tourism, there still exist some misconceptions, as usually result in the separation of “industry”and “tourism” in actual product planning. Generally speaking, our total developing level is still low, “visiting”+”shopping” is themain developing model at present stage. In some planners’ eyes, industrial tourism means advertising and promotion for the products of enterprises.Developing industrial tourism needs the investment of human resources and capital. Nowadays, due to misconceptions and limitation of actual conditions, many industrial tourism projects are unattractive with inplete tourist facilities and services and lack of tourists’ participation. Visiting factories bees the main activity for tourists while product promotion bees main purpose for enterprises. For many enterprises,tourism ine mostly depends on visiting tickets which is very low pared to profits from industry production. Social effect of industrial tourism can not be incarnated and tourists’ satisfaction is lower.3. Suggestions To make clear the relationship between industry and tourism, and give industrial tourism a correct positioning.Essentially, industrial tourism is the bination of industry and tourism. A clear recognition of the relationship between industry and tourism is the precondition for developing industrial tourism. Industry production is the basis for developing tourism activities, while promoting the development of industry production is of course one of the purpose of developing industrial tourism. In the process of developing industrial tourism, planners should take positive factors from both industry and tourism into consideration. Ideas and experience from industry production can be applied to industrial tourism development. With the development of modern industrialproduction, the quality and level of industrial tourism should be continuously raised. It should be emphasized that industrial tourism is not the substitute of industry production but an effective way to further promote industry production as well as create better conditions for the development of enterprises, local economy and society.Industrial tourism is a marketoriented industry which can not go without correct market positioning. Industrial tourism should not be regarded as a simple bination of tourism and industry but a pletely new its inception, this n