【正文】 附 錄一、 英文原文：The Study of China Retail Business Development StrategyJing SunI. Foreign capital Retail business39。s trend of development and characteristic The management strategy: The foreign capital Retail business constructs the trade integration management system in the industry, implements the global trade strategy. These enterprises have the numerous subsidiary panies and stores in overseas, forms integrated and so on. trade, sale, and information world management networks. In worldwide scale, the various subsidiary panies and branches under base panies unified mand implements the unification supply, the unification allocation, the unification sale, the unification settles accounts. Facing the world market, they consider the whole world business strategy, thus causes the enterprise to obtain the greatest ine.The investment seize: the expansion order, proceeds in an orderly way, invests from the dispersion to the formalization investment management. The centralism investment and the largescale management is the foreign capital retail business39。s investment strategy in order to seize the international market. Demonstrated according to the material that the transnational retail business such as WalMart, Carrefour, and Metro and so on direct investment in Beijing, Shanghai, and Shenzhen and so on, the highest investment cost reaches as high as more than 300,000,000 US dollars, the investment scale is bigger than existing mercial facilities in China.The management position strategy: Every successful foreign capital Retail business in China, majority chooses the global most growing main force retail sales business strategy, grabbing the most growth prospect market domain. They has adopted direct panning traditional food supermarket and the standard food supermarket pattern in the supermarket management position, direct set up largescale synthesis supermarket and warehousing type supermarket.The technical strategy: The foreign capital retail business manages enterprise massively using the present information technology.WalMart39。s information system is the most advanced mercial information technology system, it has main feature including more invests, the function entire, the speed to be quick, intellectualized and global networking. WalMart invested the large amount fund in the information technology。 there are more than 2000 engineers who were responsible for the software design special in the pany. At present, between WalMart China Corporation and the American Corporation39。s relation is transmits through the satellite, thus caused China39。s chain store to integrate in truly its worldwide scale chainlike network, the petitive advantage was obvious. Metro Corporation utilized the puter technology to consummate a set science executive program from the purchase to the sales。 the puter control system has grasped the modity purchase, sales, storage process, thus it might control the inventory in the most reasonable level. When modity quantity is lower than the security reserves, the puter can produce the order form automatically, issues the ordering notice to the supplier, thus it has guaranteed the modity continually supply and the low cost management. The puter reflect detailed the sales situation, not only has supplied sales quantity and each kind of information, and has also recorded each kind of customer purchase frequency and the shopping structure, thus may reflect accurately the customer demand tendency and the development trend, enable Metro Corporation to adjust promptly the goods structure and the management strategy. II. Foreign capital retail business39。s trend of development to China retail business39。s impact and challenge The foreign capital Retail business implements the formalization, the chainlike management, seizes China consumer market by the low price strategy, and forms the absolute cost advantage.The foreign capital Retail business is mostly big enterprise that has the varying degree monopolistic position, the management scale is bigger, and some largescale transnational Retail business39。s global annually sales volume even surpasses many national39。s gross industrial output value in the world. For example WalMart Corporation39。s total sales were billion dollars in 2000, the profit are billion dollars. The economies of scale bring the scale benefit, not only causes the direct production cost of operation to reduce, moreover in aspects and so on allocation, retailing, has the absolute parison cost advantage. Although the WalMart retail price is lower than other supermarkets, what adopts is the low price sale strategy, but the sales ratio of margin actually achieves 21%, after the tax, the net profit achieves %. it is more higher than Chinese Retail business greatly. But China39。s Retail business, for example Beijing39。s WangfuJing department store, the Wuhan department store and so on, pares with the overseas Retail business, also can only be the Small business.The foreign capital Retail business implements the localization strategy in the investment management process, forms peting mercial talented person39。s petition aspect with China retail businessAfter China joins WTO, the foreign capital Retail business does not hesitant the price to attract the Chinese mercial domain outstanding talent. However, looked from the Chinese retail trade39。s operating condition that human resources quality level is also very low, but also exists that the talented person does not be taken seriously and the waste phenomenon, these have restricted China Retail business39。s innovation and the reform seriously.Ⅲ.Facing the foreign capital Retail business39。s challenge, the countermeasure which China Retail business developsChinese retail enterprises are facing challenges (1) The challenge of scaleScale of operation is not only able to generate economies of scale, but also of its scale advantage in the minds of consumers build trust, gain