臺(tái)灣零售業(yè)品類戰(zhàn)術(shù),零售業(yè)戰(zhàn)術(shù),零售業(yè)品類戰(zhàn)術(shù)-資料下載頁(yè)
2024-12-29 17:37本頁(yè)面
【正文】 Mgmt 訂價(jià) Pricing 促銷 Promotion 便利性角色 Convenience 商品供應(yīng)應(yīng)有盡有 含蓋所有分類 Complete Variety All Segments Represented 具市場(chǎng)領(lǐng)導(dǎo) 優(yōu)勢(shì)之訂價(jià) Leadership Pricing 最佳的貨架位置及空間 Prime Shelf location and Space 高度的促銷頻率 High Level of Frequency Duration 廣泛的商品供應(yīng) 含蓋各個(gè)細(xì)分類 . Broad Variety All Segments Represented 具競(jìng)爭(zhēng)性的 一致性訂價(jià) Competitive Consistent Pricing 一般的貨架位 置及空間 Average Shelf Location and Space 一般水準(zhǔn)的促銷頻率 Average Level of Frequency Duration 配合時(shí)機(jī)性的產(chǎn)品供應(yīng) 僅含蓋部份分類 Timely Variety Some Segments Represented 具競(jìng)爭(zhēng)性的季節(jié)性之訂價(jià) Competitive Seasonal Pricing 好的位置 \ 主動(dòng)線上 Good Location High Traffic 季節(jié)性 \應(yīng)景的商品化活動(dòng) Seasonal/Timely Activity 選擇性的產(chǎn)品供應(yīng) 僅含蓋主要分類 Minimum Variety Major Segments Represented 頗具競(jìng)爭(zhēng)性之訂價(jià) Close to Competition Pricing 有空間即可 Space Available 鮮少的促銷頻率 Low Level of Frequency Duration 品類戰(zhàn)術(shù) 簡(jiǎn)報(bào)結(jié)束，敬請(qǐng)指教謝謝 !! 品類戰(zhàn)術(shù) 謝謝觀看 /歡迎下載 BY FAITH I MEAN A VISION OF GOOD ONE CHERISHES AND THE ENTHUSIASM THAT PUSHES ONE TO SEEK ITS FULFILLMENT REGARDLESS OF OBSTACLES. BY FAITH I BY FAITH
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