【正文】 products。 At the same time, To enterprise39。s operation status, business personnel39。s service level, etc., there are also doubtful about consumers. this Outside, the network shopping environment is unsafe factors, such as the leakage of personal information, infection of virus Dangerous, have hindered the desire of consumers to online shopping. 2. The loss of specific psychological needs. Network consumption can39。t set foot in some special psychological needs Need, such as online shopping to reduce the interpersonal relationship in the traditional shopping, consumers has increased Consumers of loneliness。 Online shopping can39。t satisfy the consumer through the process of shopping to display To their own identity, social status, achievements or conspicuous consumption behavior such as the ability to pay。 In the network consumption Less of a bargain space reduced some bargaining in the process of shopping and other consumers Psychological pleasure. 3. The lack of a sound legal system. Currently in the process of network consumption, still lack Appropriate legal or other means to effectively regulate and control the whole process of network consumption. Once hair network issue, therefore, consumers39。 rights and interests cannot obtain the safeguard of the concrete. It is also Consumers in the network psychological barriers that exist in the process of consumption. Three, based on the network marketing strategy choice Network marketing is the online business environment to the enterprise of the build process, also is to use network camp Pin means, methods and conditions and at the same time during the coordination of mutual relations, thus more effectively The purpose of industry marketing. Because the network consumers itself has certain network consumer psychology, so It is using the network marketing tool itself to realize the main camp take corresponding tyra marketing strategy, Marketing purposes。 And in view of the traditional consumer Internet consumption have scruples, mainly USES the push type network Marketing strategy, that is, by improving the marketing network marketing environment to achieve. 1. The website construction. Website is the foundation of network marketing, the characteristic of website is to meet Cost them look for novelty psychology, login browsing stores, attract consumers to produce purchase behavior. Website construction, pay attention to the website product introduction to detailed maps, product display as far as possible to clear Norm, in order to improve the visual and auditory perception of consumers. At the same time, attention should be paid to simplify the process operation, Convenient to consumers to get the desired result quickly. 2. To develop personalized marketing. In the Internet age, consumer demand presents the personalized and difference To meet the personalized requirements of themselves, in addition to the customer needs to prehensive, timely understanding of the characteristics of alienation, Can find out the most meet your personalized needs of products and services, and product and service information, Will ask directly involved in product design, manufacturing, delivery of the entire process. Enterprises to realize the personalized Need to reform the enterprise business process, the enterprise business process into according to the customer service, Pray for product design, manufacturing, improvement, sales, distribution and service. Finally, the enterprise should be put away As a unique individual marketing fee, such as, buy records based on the characteristics of consumers browse, Targeted to remend suitable product for them on a regular basis. This for petition in the network, Can yet be regarded as an effective marketing tool. 3. The optimizing the enterprise logistics distribution systems, perfect aftersales is mostly for consumers The pursuit of quick and convenient shopping services, distribution is the key to realize network marketing problems. Companies can choose to build distribution center, can also outsource the business to professional logistics But want to make sure that the goods as soon as possible to reach consumers39。 hands. At the same time, enterprises should provide perfect sale department, After service, inform the customer product use method and matters needing attention, etc. When there is a problem or product quality Is customers are not satisfied with the product, to establish a good return mechanism, safeguard the rights and interests of buyers, disappear In addition to the concerns of consumers shopping. 4. Use the low price strategy and promotion methods to attract consumers. To seek cheap Internet consumption One of the great important reasons. Therefore, the network panies in setting prices, the same price of goods online Usually no more than the market price of the entity shop. In the conditions allow, the enterprise can also ,. In addition, the enterprise can also through the low price strategy to attract consumers to quickly expand sales To satisfy the customer to seek cheap online promotion methods, online promotion strategy is monly used at present Have online discount promotions, online promotion gifts, promotion online lottery, integral marketing, online jointly promote Pin and so on, the enterprise can flexibly according to the actual situation to choose corresponding strategy. 5. Improve the safety of online transactions and trust. The risk of online transactions is hampered A major cause of consumption. Therefore, for Internet panies, improve the network business security And trust is of great importance. Enterprise to provide security of transaction security Such as encryption, firewall technology, and authentication technology or the use of virtual private networks (VPNS) to prevent or, Reduce the possibility of information theft and tampering. At the same time enhance consumer trust the site. Such as providing web site registration information, management qualification, plete conta