【正文】 o produce purchase behavior. Website construction, pay attention to the website product introduction to detailed maps, product display as far as possible to clear Norm, in order to improve the visual and auditory perception of consumers. At the same time, attention should be paid to simplify the process operation, Convenient to consumers to get the desired result quickly. 2. To develop personalized marketing. In the Internet age, consumer demand presents the personalized and difference To meet the personalized requirements of themselves, in addition to the customer needs to prehensive, timely understanding of the characteristics of alienation, Can find out the most meet your personalized needs of products and services, and product and service information, Will ask directly involved in product design, manufacturing, delivery of the entire process. Enterprises to realize the personalized Need to reform the enterprise business process, the enterprise business process into according to the customer service, Pray for product design, manufacturing, improvement, sales, distribution and service. Finally, the enterprise should be put away As a unique individual marketing fee, such as, buy records based on the characteristics of consumers browse, Targeted to remend suitable product for them on a regular basis. This for petition in the network, Can yet be regarded as an effective marketing tool. 3. The optimizing the enterprise logistics distribution systems, perfect aftersales is mostly for consumers The pursuit of quick and convenient shopping services, distribution is the key to realize network marketing problems. Companies can choose to build distribution center, can also outsource the business to professional logistics But want to make sure that the goods as soon as possible to reach consumers39。 hands. At the same time, enterprises should provide perfect sale department, After service, inform the customer product use method and matters needing attention, etc. When there is a problem or product quality Is customers are not satisfied with the product, to establish a good return mechanism, safeguard the rights and interests of buyers, disappear In addition to the concerns of consumers shopping. 4. Use the low price strategy and promotion methods to attract consumers. To seek cheap Internet consumption One of the great important reasons. Therefore, the network panies in setting prices, the same price of goods online Usually no more than the market price of the entity shop. In the conditions allow, the enterprise can also ,. In addition, the enterprise can also through the low price strategy to attract consumers to quickly expand sales To satisfy the customer to seek cheap online promotion methods, online promotion strategy is monly used at present Have online discount promotions, online promotion gifts, promotion online lottery, integral marketing, online jointly promote Pin and so on, the enterprise can flexibly according to the actual situation to choose corresponding strategy. 5. Improve the safety of online transactions and trust. The risk of online transactions is hampered A major cause of consumption. Therefore, for Internet panies, improve the network business security And trust is of great importance. Enterprise to provide security of transaction security Such as encryption, firewall technology, and authentication technology or the use of virtual private networks (VPNS) to prevent or, Reduce the possibility of information theft and tampering. At the same time enhance consumer trust the site. Such as providing web site registration information, management qualification, plete contact information, the authority of the network Security authentication marks or other product information, shown in the product or service, show the product or service Using experience, etc., using word of mouth inheritance to promote their own site integrity, service evaluation, Also can increase the interest of users buy and confidence. In a word, network marketing is to fit the development of network technology and information network times of a change Has a strong vitality. In the current era of network economy, the enterprise only brandnew marketing concept, , have a prehensive understanding and grasp of consumer psychology to develop effective marketing strategies accordingly, in shock Obtain or maintain petitive advantage in the fierce market petition. （二）On B2C Network Marketing StrategyYANG Yanhong（Department of Economics and Management, Guangdong Songshan Polytechnic College,Shaoguan 512126, Guangdong, China）Abstract: With the development of Internet and munications technology, network marketing bees more and more popular. There are an increasing number of panies marketing on the Internet, which has a serious impact on the traditional marketing strategy. The essay analyzes the present environment and tactics for network marketing in China and the main influencing factors when implementing them – internal environment, external environment, target market and specific tactics. And it also suggests that network marketing should be further perfected and panies should be initiative in emerce era.Key Words: emerce。 B2C。 network marketingAlong with the network and the technology in electric child business affairs not to send Show that after agricultural and industrial network marketing has bee a new economic marketing before, technology should be used is one of the most widely in the open Exhibition, various types of emerce activities in the various types of electronic business affairs activity, is the most widely used and most mature B2C enterprises network marketing strategy, make the Internet as the core support of network marketing strategy has gradually bee the subject of modern marketing. Implementing network marketing strategy is a systematic engineering, it involves people, goods, content and technology, etc. Any panies implementing network marketing strategy slightly, is