【正文】 her countries. The next important advantage is that customer gets 24 hour access to the services provided by the panies and it’s very important while doing business in different countries which has different time zones. Increasing the trading hours will always attract new potential customers. Allowing customers to decide what they want and when they want and where will always increase potential customers and give a tactical business edge over their petitors (Paul, P. 1996). For a product to reach customers it needs middleman and other people to make the product reach safely to the customers. But in the case of emarketing the customers can directly get to know about the products and its features thus reducing the cost which is spent on middlemen and other things. This gives panies relatively cheap way of municating with the customers. Every business has a specific specialization of products which should be given special priority. In electronic marketing the pany can specify their specialization and Emarketing: The utilization of emarketing in small business enterprises 2010 customer will be able to understand and identify the specific product this will lead to customers getting idea about both the products and the pany. The way of approach may be simple but the future impacts will be huge through electronic marketing. When it es to money transaction people will know how this transaction is taking place as these transactions are occurring in a transparent environment. The customer gets an idea about how the transaction is taking place and feels secure about the transaction (Dholakia, R. and N. Kshetri 2004). Electronic marketing concept is pretty different than what people think about it. When the concept internet marketing first appeared people though that this type of marketing is just a add on but the real marketing way is the traditional marketing techniques. This has been proved wrong over the years. Small and medium industries started to use this type of technique as their main source of marketing and were able to be successful in their approach. This concept was first quickly adapted by big industries as they didn’t want to miss out on another platform as they want to lead in all marketing platforms. But the truth was revealed over the years is that this marketing technique is very useful for small business than the big business. Over the years internet marketing has been used as a powerful tool to market other than the traditional one. There some different ways in which a pany can market in the internet. When you dig deep into internet marketing the concept seems to be simple as it is also cost effective than the other traditional way of marketing(McCole and Ramsey 2004). A small business can actively use internet marketing by marketing in search engines over the internet (For . Google ads) affiliate marketing is another technique which is actively used. These are some of the technique which is actively used and can expect positive results. Even though internet marketing is the future of many developing and developed industries across the world there are certain limitations while using internet marketing. The internet was designed specifically for the free flow of information。 hence internet security was not a big problem and the security features were not considered at the beginning. The security is one of the main features which a customer considers while doing online transaction (Kula, V. and E. Tatoglu 2003). Though panies market over the internet it’s very difficult to identify who is a potential customer and who is not a potential customer. While marketing through internet the pany has lot of techniques to identify how many customers have visited the page and how long they have stayed in the website but it is very hard to e to a conclusion that not all visitors will lead to business. Emarketing: The utilization of emarketing in small business enterprises 2010The other issue faced by the pany is that not all the customers will be using online to buy their products. Internet is making remarkable strides in the world still people are reluctant to use internet for product purchase and online money transaction. Companies are trying their best to convince customers in using internet for their online transaction still there is a limited set of users who use internet for online transaction. The other issue is the plexity of the internet transaction (Kula, V. and E. Tatoglu 2003). Many panies makes their website so plicated that customers are unable to find the information they want. This makes customer confused and they have to dig deep in the website to get the desire information.3. Methodology: The objective of this research is to find out whether electronic marketing is useful for small business enterprises and electronic marketing is enhancing the performance of the small business enterprises. Electronic marketing in small business and big business is very different as both are very different in their business approach (poon and swatman 1997). This research will identify the key areas of electronic marketing techniques which are implemented in small business and how successful these techniques enhance the performance of the small business enterprises. This research will be done through a case study which will be conducted on the small business enterprises. This will give an actual picture on how small business implement electronic marketing in their firms and enhance their performances. This case study will give an actual picture on where small business enterprises stand when peting with big business using electronic marketing technique. There were some types of case study which was looked into through which we can get valuable data which will be used for analysing the performance of small business enterprises (poon and swatman 1997). First proposed idea was getting data from government agency like department for small and medium business where the