【正文】 e forward with the design content. Viewed by the Product Management Team as a leader who is knowledgeable and provides them with solid guidance and support as they work to move products forward in the pipeline. Served as an effective leader of the Product Management team and demonstrated that he or she is ready to take on the direct management of other functional areas within the Product Team. Press and announcements Recent Announcements – From 04/28/10 Passion and Profession Unite in Incase | Chinatown Soccer Club Collaboration02/09/10 Incase Introduces Evan Hecox for Curated by Arkitip10/06/09 Paris Takes Centerstage with Andr233。 for Curated by Arkitip09/28/09 AnOther Magazine and colette Bring Gareth Pugh Artistry To Incase Products08/10/09 Incase Partners with and uniform expieriment To Release Cobranded 13 Notebook Sleeve08/10/09 Incase Names Dave Gatto as Chief Executive Officer06/23/09 Incase Introduces the Fourth Installment of Curated by Arkitip04/01/09 Incase Introduces HUF and DQM Skate Messenger Bags Incase announcements reference site2. Product and Industry Reference on related industry research IPhone Accessory Makers See Benefit After Jobs Remends Cases June 29, 2010, 12:30 AM EDT By Adam SatarianoJune 29 (Bloomberg) IPhone accessory makers are getting an unexpected boost from Apple Inc.’s remendation that users buy a case to fix a glitch on their phones.“It is good news,” said Tim Hickman, founder and chief executive officer of Hard Candy Cases in San Francisco. Apple’s suggestion may add allure to an already popular accessory, he said. “The demand is there and Apple has built it.”Apple made the remendation after last week’s debut of the iPhone 4, which drew plaints that it loses reception when held a certain way. The pany advised customers to hold it differently or use a case. While that solution has irked some buyers, it could benefit Hard Candy, Belkin International Inc. and other accessory sellers including Apple itself.The cases, typically made of rubber, plastic or recycled materials, are already part of a growing market. Mobile accessories generated $135 million in . revenue in the first quarter, according to NPD Group Inc. That indicates annual sales of more than $500 million.“Consumers are putting more information on these products and they are relying on them more, so they are more willing to invest in protecting them,” said Ross Rubin, an analyst with Port Washington, New Yorkbased NPD.It’s too early to tell whether the proposed fix for the antenna problem will boost case sales, Rubin said.‘Thong Underwear’Apple is selling its own iPhone 4 cases in six colors for $29 each. They’re made of a piece of rubber known as a “bumper,” which surrounds the outer rim of the phone. The accessory doesn’t cover the back or front of the device, prompting the blog to call it “the thong underwear of protective iPhone fashion.”Shaw Wu, a San Franciscobased analyst with Kaufman Bros. LP, said Apple may have to start giving away the bumpers with the purchase of a phone as a way to alleviate customer concerns.Accessory sales are “almost pure profit” for the pany, said Wu, who remends investors buy Apple stock and doesn’t own it himself.“The meat and potatoes of their business are still core products the accessories are the gravy,” he said.Natalie Harrison, a spokeswoman for Cupertino, California based Apple, declined to ment beyond the pany’s remarks on the antenna last week.ToiletPaper HolderThe release of a new iPhone every year since 2007, along with devices like the iPad and iPod, has fostered a diverse accessories market. The products include speakers, chargers, headsets, scratchretardant screen covers and exercise kits.IPod accessory makers have even produced an aluminum bulletproof case, a leather holder that resembles underwear and a docking station that doubles as a toiletpaper holder.Manufacturers of more traditional fare range from large corporations like Royal Philips Electronics NV to startups such as Hard Candy. Belkin, Incase, IFrogz and Cozip also make phone cases, which generated $ million in . sales in the first quarter, up 43 percent from a year earlier, according to NPD.Apple has been “pretty aggressive” in releasing new gadgets, said Mack McCoy, who does marketing for the iPhone accessories division of Playa Vista, Californiabased Belkin. “All of this opens up new avenues for us to play with.”With the iPhone 4, Apple changed the design of its antenna, embedding it in the steelframe chassis. It used to be stored internally. Some customers found that their reception drops out if they hold the bottomleft corner of the device. They’ve taken to blogs, YouTube and online forums to air their plaints.RabbitEar EffectThe human body can absorb wireless signals, causing potential problems when skin es into contact with an antenna, said Raj Rajkumar, an engineering professor at Carnegie Mellon University in Pittsburgh.“Its like when you touch the rabbit ear antennas on an old TV, you affect the reception of the signal,” Rajkumar said.Even so, not all customers have had problems. Apple Chief Executive Officer Steve Jobs has called the matter a “non issue,” according to an exchange posted on the website.Peter Gloria, founder of Los Angelesbased TRTL BOT, which makes iPhone cases out of recycled materials, said they are designing a case for the iPhone 4’s body shape.The product’s newest selling point? “It will fix your antenna,” he said.With assistance from Arik Hesseldahl in New York. Editors: Nick Turner, Lisa Wolfson The iPad Accessory Frenzy Begins February 25, 2010, 10:53PM EST ByOlga KharifAs the release of the tabletstyle puter nears, panies such as Belkin, Scosche, and Griffin have high hopes for the accessories market Scosche, a maker of accessories for consumer electronics, has made a mint selling products that ple