【正文】
les office advantages continuous presence in buyer’s country develop sales and get market information skilled engineers be at hand to overe language problem local staff disadvantages contending with local laws difficulties in getting profits home Ⅱ . Method of marketing Case study coca cola small enterprise world war Ⅱ antifascist war war department American soldiers everywhere local people end of war localization factories only recipe Ⅱ . Method of marketing 2. Indirect selling concept when to apply pros amp。 cons realizing methods employment of agent or distributor indirect munication new exporter sales increase knowledge develops Direct selling agent distributor choosing an agent Look to his interests and work for his mission Danger of divided loyalties Size of agent’s business, extent of his knowledge How to choose an agent Responsibility of the agent choosing an agent Suppose you are producer of certain cosmetics. Planning to develop sales all over the country, you want to find agent in every province. Design a piece of ad for hunting agents.