四季酒店(英文)-資料下載頁(yè)
2024-10-31 07:03本頁(yè)面
【導(dǎo)讀】in1998,ranking53rdin2020.totalednearly$million.liquorlicense.only$15million.
【正文】 ency, work ethic, and the culture that has made them successful. Mr. Sharp’s entrepreneurial spirit and vision of bining friendliness and efficiency with the finest traditions of international hotel keeping have transformed the Four Seasons from a modest motor hotel in Toronto to a leading global operator of hotels and resorts. Selling “Four Seasons” The marketing strategy addresses both building international awareness for the Four Seasons brand and developing local market potential for specific hotels. Four Seasons39。 marketing is targeted at the luxury segment of the global marketplace. Four Seasons estimates that it derives 69% of its business from business travelers and groups and 31% from the leisure sector. The local marketing strategy concentrates on developing luxury rooms and food and beverage sectors for hotels locally and regionally. One of Four Seasons39。 marketing tools is to take advantage of a superior reservation system and proprietary technology. Four Seasons39。 training program is reflective of the entire philosophy and the culture of Four Seasons Hotels amp。 Resorts. Superior and consistent service are attributes synonymous with the Four Seasons brand. Besides formal training, employees learn by example from managers and by observing managers’ behavior. Four Seasons takes a collaborative approach with the union. Four Seasons recognizes that relationships with external stakeholders can help their bottom line. Four Seasons has established relationships with numerous institutional and private equity sources that invest in and develop luxury hotels. In all our interactions with our guests, customers, business associates and colleagues, we seek to deal with others as we would have them deal with us.
公司管理相關(guān)推薦
鄂ICP備17016276號(hào)-1