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management approaches and technology in different phases of the life cycle of management。 to have certain project management skills, to manage projects through knowledge learned and ability acquired, to know the frontier development of the discipline of management project and to lay a foundation for future study and employment.Written examination企業(yè)資源計(jì)劃(楊欣)ERP6本課程的任務(wù)和教學(xué)目的是使學(xué)生了解ERP的內(nèi)涵,理解ERP的集成優(yōu)化思想所給企業(yè)帶來(lái)的一系列管理變革,使學(xué)生把前修課的知識(shí)有機(jī)地聯(lián)系起來(lái),通過(guò)實(shí)踐培養(yǎng)學(xué)生綜合運(yùn)用知識(shí)的能力,從而幫助本專(zhuān)業(yè)的畢業(yè)生能夠更好地適應(yīng)市場(chǎng)的需要,應(yīng)用ERP思想和工具為國(guó)家和企業(yè)服務(wù)。The task of this course and the teaching objective is to make the students understand the connotation of ERP, the series of management innovation of enterprise which is from the integrated optimization thought, to enable students to organically connect knowledge of Prerequisite courses, to cultivate students39。 prehensive ability to use knowledge through practice, so as to help the students to better adapt to the market application of ERP needs, ideas and tools for the country and the enterprise service.Written examination中(?。┢髽I(yè)管理(石振香)SME management2近年來(lái),中小企業(yè)在國(guó)民經(jīng)濟(jì)中占據(jù)越來(lái)越重要的地位,本課程為中小企業(yè)的管理提供系統(tǒng)的知識(shí)講解和具體的案例分析與課堂練習(xí),通過(guò)本課程的學(xué)習(xí),學(xué)生能夠結(jié)合中小企業(yè)的特點(diǎn),對(duì)企業(yè)管理,尤其是中小企業(yè)的管理進(jìn)行較全面的了解。本課程的主要內(nèi)容有:小企業(yè)及企業(yè)家的特征;如何尋找創(chuàng)業(yè)機(jī)會(huì)(包括創(chuàng)建或收購(gòu)企業(yè)的機(jī)會(huì)、建立分支機(jī)構(gòu)的機(jī)會(huì)、開(kāi)辦家庭企業(yè)的機(jī)會(huì));新企業(yè)計(jì)劃(包括新企業(yè)計(jì)劃的作用、創(chuàng)造競(jìng)爭(zhēng)優(yōu)勢(shì)、分析市場(chǎng)形成市場(chǎng)營(yíng)銷(xiāo)計(jì)劃、選擇經(jīng)營(yíng)場(chǎng)所和設(shè)備、編制財(cái)務(wù)報(bào)表、確定資金需求、尋找資金來(lái)源)等內(nèi)容。In recent years, small and medium enterprises occupy an increasingly important position in the national economy, this course provides systems for the management of SMEs and specific knowledge to explain the case studies and classroom exercises, through the study of this course, students are able to bine SMEs characteristics, business management, management of SMEs, especially for a more prehensive understanding. The main contents of the course are: the characteristics of small businesses and entrepreneurs。 How to find business opportunities (including the creation or acquisition opportunities for panies to establish branches of the opportunity, the opportunity to start a home business)。 new business plan (including the new business plan role in creating petitive advantage, market analysis form a marketing plan, choose premises and equipment, preparation of financial statements to determine the funding needs to find sources of funding) and so on.Written examination創(chuàng)新管理(石振香)Innovation management2創(chuàng)新管理課程是企業(yè)管理各專(zhuān)業(yè)的專(zhuān)業(yè)課或?qū)I(yè)選修課。本課程的主要培養(yǎng)目標(biāo)有三個(gè),一是從宏觀和微觀兩個(gè)角度讓學(xué)生充分了解和認(rèn)識(shí)到創(chuàng)新管理對(duì)國(guó)家經(jīng)濟(jì)增長(zhǎng)和企業(yè)發(fā)展的重要性,二是讓學(xué)生掌握創(chuàng)新管理的基本理論和知識(shí)體系,三是培養(yǎng)學(xué)生把職能管理的知識(shí)綜合運(yùn)用到企業(yè)創(chuàng)新活動(dòng)中的基本能力。本課程的主要內(nèi)容包括創(chuàng)新概念和創(chuàng)新基本類(lèi)型的介紹;在對(duì)創(chuàng)新現(xiàn)象基本認(rèn)識(shí)的基礎(chǔ)上,課程詳細(xì)描述了一個(gè)創(chuàng)新的產(chǎn)業(yè)形成和發(fā)展過(guò)程以及產(chǎn)業(yè)創(chuàng)新周期的一般性規(guī)律;在產(chǎn)業(yè)創(chuàng)新環(huán)境分析下,本課程進(jìn)一步闡述了企業(yè)應(yīng)如何進(jìn)行創(chuàng)新戰(zhàn)略制定的理論框架,包括戰(zhàn)略進(jìn)入的時(shí)機(jī)決策、戰(zhàn)略方向決策以及戰(zhàn)略性項(xiàng)目的評(píng)價(jià)、創(chuàng)新方式的選擇,知識(shí)產(chǎn)權(quán)的保護(hù)等內(nèi)容;最后本課程圍繞創(chuàng)新戰(zhàn)略實(shí)施的要求,涉及了創(chuàng)造力管理、創(chuàng)新融資、組織創(chuàng)新、創(chuàng)新政策等相關(guān)主題的內(nèi)容。Innovation management is a professional selected course for students of business management. This course has three main objectives .The first is make students learn innovation significance for development of corporation and country. The Second is to have student master basic theoretical system of innovation management. The third is to train their capability of managing firm innovation activities.After describing industrial model of an innovation, this course provides a series of strategic frameworks for managing innovation businesses. The emphasis throughout is on the development and application of conceptual models which clarify the interactions between petition, patterns of technological and market change, and the structure and development of internal firm capabilities. This course also involves creativity management, innovation finance, innovation organization, innovation policy.Through this course, students should able to analyze problems firm faced in innovation process and deal with them by theoretical knowledge learned.Written examination管理溝通(石振香)Managerial Communication3《管理溝通》課程是工商管理學(xué)科類(lèi)各專(zhuān)業(yè)方向的專(zhuān)業(yè)課程,也是課程體系中應(yīng)用性和實(shí)踐性最強(qiáng)的課程之一。該課程依托管理學(xué)、組織學(xué)、傳播學(xué)等理論與組織管理實(shí)踐,融合人際溝通、信息傳播技術(shù)與現(xiàn)代管理理念于一體,介紹管理溝通的基本理論、常見(jiàn)的溝通障礙、主要的溝通形式以及有效溝通的基本原則和技巧等。通過(guò)本課程的學(xué)習(xí),使學(xué)生建立管理溝通意識(shí),了解基本的溝通知識(shí),通過(guò)案例分析、情景模擬、角色扮演等練習(xí),掌握溝通的基本技巧,尤其是演講、團(tuán)隊(duì)溝通等技能,同時(shí)要求學(xué)生運(yùn)用溝通理論修正自身在管理溝通中的不足,在自己的日常學(xué)習(xí)和生活中有意識(shí)地運(yùn)用所學(xué)技能,提高溝通能力和水平,增強(qiáng)團(tuán)隊(duì)合作意識(shí),為以后工作、生活中進(jìn)行有效溝通奠定基礎(chǔ)。Managerial Communication includes basic munication theories, main types of munication, mon munication problems, principle of effective munication and etc. Effective munication is useful to planning, organizing, leading and controlling. Both of strategies and skills of munication bee increasingly important to enterprises. The teaching purpose of managerial munication is to help students to build basic munication concept, understand munication knowledge and grasp munication strategies. Based on case analysis and role play activities, students will learn basic munication skills, especially the presentation skills, team munication skills, so as to establish the foundation of effective munication for future work and life. The main contents of this course include: introduction of management munication, munication strategy, active listening, writing, making presentation, negotiation, interview, meeting and so on.Written examination創(chuàng)業(yè)管理(石振香)Entrepreneurial Management3本課程通過(guò)傳授創(chuàng)業(yè)學(xué)的基本理論和基本方法,使學(xué)生了解創(chuàng)業(yè)過(guò)程經(jīng)常遇到的問(wèn)題、障礙和解決途徑,具備創(chuàng)業(yè)者的基本素質(zhì)和技能。它不僅可以綜合運(yùn)用工商管理各門(mén)專(zhuān)業(yè)知識(shí),而且可以培養(yǎng)學(xué)生的創(chuàng)新、創(chuàng)業(yè)精神和分析與解決問(wèn)題的能力,以及適應(yīng)能力,可以提高學(xué)生的就業(yè)能力和創(chuàng)業(yè)能力?;緝?nèi)容包括創(chuàng)業(yè)的概念、類(lèi)型、過(guò)程和作用;創(chuàng)業(yè)者的個(gè)性特征與素質(zhì)要求,創(chuàng)業(yè)團(tuán)隊(duì)的組建和運(yùn)行;創(chuàng)新、創(chuàng)業(yè)機(jī)會(huì)的產(chǎn)生、識(shí)別和分析;創(chuàng)業(yè)環(huán)境和創(chuàng)業(yè)資源,創(chuàng)業(yè)融資的主要途徑和風(fēng)險(xiǎn)投資;商業(yè)模式和商業(yè)計(jì)劃;企業(yè)成長(zhǎng)及其管理,收購(gòu)與特許經(jīng)營(yíng)。The course teaches students theories and methods of entrepreneurship, makes students know about normal questions, obstructions and the solution during entrepreneurial process, and have basic quality and skills. It not only can use all professional knowledge of business administration, but also can cultivate students’ creation spirit, entrepreneurship, and the ability of analysis and solution for question, and the adaptation ability, so it can improve students’ ability of employment and entrepreneurshipThe course includes: entrepreneurship’s concept, type, process and roles。 entrepreneur’s personal characteristics and quality requirement,