【正文】 concept, framework and the decisionmaking method of financial management. It lays a solid foundation for professional course in the future. This course mainly includes: the time value of money, risk premium, financing decision, investment decision, current funds management, sales forecasting, profit forecasting ,借鑒國(guó)內(nèi)外相關(guān)學(xué)科知識(shí)，結(jié)合我國(guó)目前國(guó)情，系統(tǒng)全面地學(xué)習(xí)技術(shù)經(jīng)濟(jì)的理論、方法與實(shí)踐。通過(guò)學(xué)習(xí)，學(xué)生應(yīng)掌握人力資源管理的基本概念及其流派，人力資源管理模式的比較，勞動(dòng)組織，企業(yè)中的個(gè)人行為，激勵(lì)因素，職工的招聘和配備，職工的培訓(xùn)和開(kāi)發(fā)，勞動(dòng)工資，職工福利，管理人員報(bào)酬，工會(huì)和勞資集體談判等。 know individual behaviors in enterprises。Trade2本課程主要介紹國(guó)際貿(mào)易的發(fā)展和世界市場(chǎng)的形成；二次大戰(zhàn)后的國(guó)際貿(mào)易和世界市場(chǎng)；對(duì)外貿(mào)易在國(guó)民經(jīng)濟(jì)中的地位和作用；馬克思主義的國(guó)際分工理論；西方經(jīng)濟(jì)學(xué)家的國(guó)際貿(mào)易學(xué)說(shuō)；馬克思的國(guó)際價(jià)值理論；世界市場(chǎng)價(jià)格；對(duì)外貿(mào)易政策；關(guān)稅與非關(guān)稅壁壘；出口促進(jìn)與出口管制；國(guó)際資本移動(dòng)；跨國(guó)公司；關(guān)貿(mào)總協(xié)定與世界貿(mào)易組織；國(guó)際經(jīng)濟(jì)一體化；發(fā)達(dá)國(guó)家間的貿(mào)易關(guān)系；發(fā)展中國(guó)家與國(guó)際經(jīng)濟(jì)新秩序。 and finally the system and features of today’s international trade which mainly focus on the international trade agreement and treaty, WTO and so on.Written examination招聘與人才測(cè)評(píng)（劉文斌）Recruitment and Employment2本課程較全面系統(tǒng)地介紹了人員招聘和錄用的相關(guān)理論、方法、過(guò)程和技巧，并結(jié)合人才測(cè)評(píng)在人力資源管理尤其是選拔中的重要性講授了人才測(cè)評(píng)的理論基礎(chǔ)、如何開(kāi)展人才測(cè)評(píng)、如何運(yùn)用相關(guān)技術(shù)選拔人才和有效配置人才等理論和方法，目的在于使學(xué)生全面、系統(tǒng)地了解人員招聘的理論與方法，了解人才測(cè)評(píng)并掌握人才測(cè)評(píng)的理念和技術(shù)。This course is set for students of financial management, it includes the basic content of economic constitution, such as law of contract, pany law, securities law, negotiable instruments law, antiunfair petition law, industrial property law, etc. It focus on accounting regulations and laws, and it can meet students’ needs of taking examinations of accounting professional certificates.Written examination金融學(xué)（石振香）Finance2從分析金融運(yùn)作對(duì)象——貨幣、貨幣資金、金融工具、金融資產(chǎn)入手，闡述貨幣時(shí)間價(jià)值原理；介紹金融機(jī)構(gòu)體系和金融市場(chǎng)體系的具體類(lèi)型及業(yè)務(wù)，說(shuō)明其在現(xiàn)代經(jīng)濟(jì)中的重要作用；研究貨幣政策及作為其依據(jù)的貨幣理論等。This course is a more prehensive, systematic and accurate exposition of the basic principles of business management. The principles and cases listed are from more wellknown panies, stressing to apply students’ knowledge and arrange the necessary thinking questions, allow students the opportunity to participate in teaching. By learning this course, students can master the basics of business management, basic principles and methods, theoretical knowledge with business management knowledge, analyze and solve practical problems, etc.Written examination消費(fèi)者行為學(xué)（劉文斌）Consumer grasp the decisionmaking process in consumer’s buying behavior。This course mainly involves the essential principle of sales management, sales planning, organizing and region managing, sales force recruiting, selecting and training, the establishment and selection of pensatory scheme and its criterion and implementation, sales force promoting and performance appraisal, sales program, style and skill, customer relationship management, sales network managing, the characteristics and policies of sales petition, the ways of enhancing the core petence.Written examination廣告學(xué)（劉文斌）Advertising電子商務(wù)概論也體現(xiàn)了這一特征。它是把自然科學(xué)和社會(huì)科學(xué)的某些思想、理論、方法、策略和手段等根據(jù)總體協(xié)調(diào)的需要，有機(jī)地聯(lián)系起來(lái)，把人們的生產(chǎn)、科研或經(jīng)濟(jì)活動(dòng)有效地組織起來(lái)，應(yīng)用定量分析和定性分析相結(jié)合的方法和計(jì)算機(jī)等技術(shù)工具，對(duì)系統(tǒng)的構(gòu)成要素、組織結(jié)構(gòu)、信息交換和反饋控制等功能進(jìn)行分析、設(shè)計(jì)、制造和服務(wù)，從而達(dá)到最優(yōu)設(shè)計(jì)、最優(yōu)控制和最優(yōu)管理的目的，以便最充分地發(fā)揮人力、物力的潛力，通過(guò)各種組織管理技術(shù)，使局部和整體之間的關(guān)系協(xié)調(diào)配合，以實(shí)現(xiàn)系統(tǒng)的綜合最優(yōu)化。Project Management introduces basic theories and approaches of projects and project management, including the planning, implementation and control of management process, and corresponding tools and technology of nine managements, which are project integration, scope, time, cost, quality, human resources, munication, risk, procurement managements. Through this course, students are expected to master contents of project management knowledge system, management approaches and technology in different phases of the life cycle of management。本課程的主要內(nèi)容有：小企業(yè)及企業(yè)家的特征；如何尋找創(chuàng)業(yè)機(jī)會(huì)（包括創(chuàng)建或收購(gòu)企業(yè)的機(jī)會(huì)、建立分支機(jī)構(gòu)的機(jī)會(huì)、開(kāi)辦家庭企業(yè)的機(jī)會(huì)）；新企業(yè)計(jì)劃（包括新企業(yè)計(jì)劃的作用、創(chuàng)造競(jìng)爭(zhēng)優(yōu)勢(shì)、分析市場(chǎng)形成市場(chǎng)營(yíng)銷(xiāo)計(jì)劃、選擇經(jīng)營(yíng)場(chǎng)所和設(shè)備、編制財(cái)務(wù)報(bào)表、確定資金需求、尋找資金來(lái)源）等內(nèi)容。本課程的主要培養(yǎng)目標(biāo)有三個(gè)，一是從宏觀和微觀兩個(gè)角度讓學(xué)生充分了解和認(rèn)識(shí)到創(chuàng)新管理對(duì)國(guó)家經(jīng)濟(jì)增長(zhǎng)和企業(yè)發(fā)展的重要性，二是讓學(xué)生掌握創(chuàng)新管理的基本理論和知識(shí)體系，三是培養(yǎng)學(xué)生把職能管理的知識(shí)綜合運(yùn)用到企業(yè)創(chuàng)新活動(dòng)中的基本能力。通過(guò)本課程的學(xué)習(xí)，使學(xué)生建立管理溝通意識(shí)，了解基本的溝通知識(shí)，通過(guò)案例分析、情景模擬、角色扮演等練習(xí)，掌握溝通的基本技巧，尤其是演講、團(tuán)隊(duì)溝通等技能，同時(shí)要求學(xué)生運(yùn)用溝通理論修正自身在管理溝通中的不足，在自己的日常學(xué)習(xí)和生活中有意識(shí)地運(yùn)用所學(xué)技能，提高溝通能力和水平，增強(qiáng)團(tuán)隊(duì)合作意識(shí)，為以后工作、生活中進(jìn)行有效溝通奠定基礎(chǔ)。The course teaches students theories and methods of entrepreneurship, makes students know about normal questions, obstructions and the solution during entrepreneurial process, and have basic quality and skills. It not only can use all professional knowledge of business administration, but also can cultivate students’ creation spirit, entrepreneurship, and the ability of analysis and solution for question, and the adaptation ability, so it can improve students’ ability of employment and entrepreneurshipThe course includes: entrepreneurship’s concept, type, process and roles。它不僅可以綜合運(yùn)用工商管理各門(mén)專(zhuān)業(yè)知識(shí)，而且可以培養(yǎng)學(xué)生的創(chuàng)新、創(chuàng)業(yè)精神和分析與解決問(wèn)題的能力，以及適應(yīng)能力，可以提高學(xué)生的就業(yè)能力和創(chuàng)業(yè)能力。Innovation management is a professional selected course for students of business management. This course has three main objectives .The first is make students learn innovation significance for development of corporation and country. The Second is to have student master basic theoretical system of innovation management. The third is to train their capability of managing firm innovation activities.After describing industrial model of an innovation, this course provides a series of strategic frameworks for managing innovation businesses. The emphasis throughout is on the development and application of conceptual models which clarify the interactions between petition, patterns of technological and market change, and the structure and development of internal firm capabilities. This course also involves creativity management, innovation finance, innovation organization, innovation policy.Through this course, students should able to analyze problems firm faced in innovation process and deal with them by theoretical knowledge learned.Written examination管理溝通（石振香）Managerial Communication3《管理溝通》課程是工商管理學(xué)科類(lèi)各專(zhuān)業(yè)方向的專(zhuān)業(yè)課程，也是課程體系中應(yīng)用性和實(shí)踐性最強(qiáng)的課程之一。 How to find business opportunities (including the creation or acquisition opportunities for panies to establish branches of the opportunity, the opportunity to start a home business)。The task of this