【正文】 Managerial Communication includes basic munication theories, main types of munication, mon munication problems, principle of effective munication and etc. Effective munication is useful to planning, organizing, leading and controlling. Both of strategies and skills of munication bee increasingly important to enterprises. The teaching purpose of managerial munication is to help students to build basic munication concept, understand munication knowledge and grasp munication strategies. Based on case analysis and role play activities, students will learn basic munication skills, especially the presentation skills, team munication skills, so as to establish the foundation of effective munication for future work and life. The main contents of this course include: introduction of management munication, munication strategy, active listening, writing, making presentation, negotiation, interview, meeting and so on.Written examination創(chuàng)業(yè)管理（石振香）Entrepreneurial Management3本課程通過(guò)傳授創(chuàng)業(yè)學(xué)的基本理論和基本方法，使學(xué)生了解創(chuàng)業(yè)過(guò)程經(jīng)常遇到的問(wèn)題、障礙和解決途徑，具備創(chuàng)業(yè)者的基本素質(zhì)和技能。In recent years, small and medium enterprises occupy an increasingly important position in the national economy, this course provides systems for the management of SMEs and specific knowledge to explain the case studies and classroom exercises, through the study of this course, students are able to bine SMEs characteristics, business management, management of SMEs, especially for a more prehensive understanding. The main contents of the course are: the characteristics of small businesses and entrepreneurs。System engineering is based on studies of largescale plex systems is an interdisciplinary subject. It is the natural and social sciences some ideas, theories, methods, strategies and means based on the overall need for coordination, organically linked to the people39。Management2本課程系統(tǒng)講述廣告學(xué)的基本知識(shí)與基本原理。Behavior2本課程闡明消費(fèi)者行為學(xué)的基本理論、基本知識(shí)，并結(jié)合案例分析影響消費(fèi)者購(gòu)買(mǎi)的因素，以提高學(xué)生分析和解決問(wèn)題的能力。This course introduces systematically correlation theories, theoretical approaches and skills on Recruitment and Employment, and also tells us what is Talent Assessment and how to do it which plays such an important role in HRM. This course aims at making students understand the theories and methods of recruitment and employment prehensively and systematically, and know how to do talent assessment.Written examination培訓(xùn)與人力資源開(kāi)發(fā)（劉文斌）Training and Development3本課程全面系統(tǒng)地介紹了現(xiàn)代培訓(xùn)與開(kāi)發(fā)的基本概念和原理，培訓(xùn)與開(kāi)發(fā)的需要評(píng)估、方法、職業(yè)生涯設(shè)計(jì)、培訓(xùn)與開(kāi)發(fā)中的學(xué)習(xí)原理、培訓(xùn)有效性評(píng)估，著重探討了在當(dāng)前技術(shù)應(yīng)用廣泛、變革日益加劇情況下的培訓(xùn)與開(kāi)發(fā)的一些新趨勢(shì)。 and grasp the incentive factors as well as the method of employee’s recruiting and arrangement, training and development. Besides, students should also grasp the knowledge of employee’s benefit and pensation, manager’s payment, labor union, negotiation between employers and employees, etc.Written examination信息檢索（劉文斌）Information Resource Search and Application本教程通過(guò)一定的理論教學(xué)和實(shí)際操作訓(xùn)練使學(xué)生能掌握和熟悉Internet環(huán)境、網(wǎng)絡(luò)信息 資源的檢索原理和檢索技能，學(xué)習(xí)如何從Internet上獲取有價(jià)值的信息，將存于世界各處的數(shù)字化信息集于桌前。內(nèi)容包括：經(jīng)濟(jì)性評(píng)價(jià)基本要素、資金的時(shí)間價(jià)值、經(jīng)濟(jì)性評(píng)價(jià)方法、不確定性評(píng)價(jià)法、建設(shè)項(xiàng)目可行性研究、設(shè)備的技術(shù)經(jīng)濟(jì)分析、價(jià)值工程、項(xiàng)目可持續(xù)發(fā)展評(píng)價(jià)及技術(shù)創(chuàng)新。主要內(nèi)容是研究運(yùn)用計(jì)算機(jī)技術(shù)解決企事業(yè)管理中信息的收集、加工處理、存儲(chǔ)、傳遞等系統(tǒng)問(wèn)題的主干學(xué)科基礎(chǔ)課。本課程主要講述統(tǒng)計(jì)數(shù)據(jù)的搜集、加工整理以及在經(jīng)濟(jì)學(xué)、管理學(xué)中常用的統(tǒng)計(jì)分析方法。是工業(yè)工程專(zhuān)業(yè)、工商管理專(zhuān)業(yè)和信息管理與信息系統(tǒng)專(zhuān)業(yè)的重要專(zhuān)業(yè)課程。通過(guò)本課程的學(xué)習(xí)，學(xué)生可以掌握組織行為學(xué)的概念體系、理論模型和分析架構(gòu)，獲得相關(guān)的知識(shí)，以及專(zhuān)業(yè)術(shù)語(yǔ)的英語(yǔ)表達(dá)，能夠看相關(guān)國(guó)外文獻(xiàn)資料；培養(yǎng)科學(xué)的思維方式和掌握客觀的研究行為的方法，避免直覺(jué)經(jīng)驗(yàn)式或主觀片面式的行為分析Organization Behavior is a branch of applied science mainly based on psychology, sociology, anthropology and political science. It focuses on people’s psychology and behavior within organizations, and it investigates the impact of individuals, groups, and structure on behavior within organizations for the purpose of applying such knowledge toward creating healthy working atmosphere, giving full play to people’s professional knowledge or skill, improving an organization’s effectiveness and job satisfaction. On the pletion of this course, students will be able to: understand the essential rules of psychology and behavior within organizations。本課程包括微觀經(jīng)濟(jì)學(xué)和宏觀經(jīng)濟(jì)學(xué)兩部分。課程采用課堂教學(xué)、科研和實(shí)踐活動(dòng)一體化的教學(xué)方式，以課堂教學(xué)為主，科研和社會(huì)實(shí)踐活動(dòng)為輔，加強(qiáng)學(xué)生對(duì)管理學(xué)理論和知識(shí)的理解和認(rèn)識(shí)，增強(qiáng)學(xué)生參與管理實(shí)踐的意識(shí)。通過(guò)學(xué)習(xí)本課程，學(xué)生應(yīng)掌握以下內(nèi)容：市場(chǎng)營(yíng)銷(xiāo)的基本觀念，市場(chǎng)營(yíng)銷(xiāo)的管理，市場(chǎng)營(yíng)銷(xiāo)環(huán)境的分析，市場(chǎng)的調(diào)研與市場(chǎng)預(yù)測(cè)，消費(fèi)者的購(gòu)買(mǎi)行為，市場(chǎng)競(jìng)爭(zhēng)者以及其競(jìng)爭(zhēng)策略，目標(biāo)市場(chǎng)的營(yíng)銷(xiāo)，產(chǎn)品分析以及產(chǎn)品策略，企業(yè)的定價(jià)方法以及價(jià)格策略的選擇，產(chǎn)品的營(yíng)銷(xiāo)渠道及其選擇與管理，企業(yè)產(chǎn)品的促銷(xiāo)手段以及促銷(xiāo)策略的選擇，企業(yè)的形象的策劃與企業(yè)危機(jī)的處理。它以數(shù)學(xué)為主要工具，尋求由生產(chǎn)、管理和生活中提出的若干問(wèn)題的最優(yōu)方案，是一門(mén)研究?jī)?yōu)化決策的科學(xué)。本課程主要針對(duì)管理學(xué)領(lǐng)域中的專(zhuān)業(yè)知識(shí)，以及商務(wù)溝通、商務(wù)演講等安排教學(xué)內(nèi)容，從聽(tīng)說(shuō)、詞匯、語(yǔ)法、閱讀、寫(xiě)作等多方面提升管理英文應(yīng)用能力。本課程一直保持著對(duì)學(xué)科前沿的追蹤與探索，注重戰(zhàn)略的原理性分析；涵蓋了戰(zhàn)略管理的基本理論和方法，按“戰(zhàn)略分析—戰(zhàn)略選擇—戰(zhàn)略實(shí)施”邏輯展開(kāi)；本課程注重案例教學(xué)，其案例具有典型性、代表性并不斷更新。數(shù)據(jù)庫(kù)原理課講授數(shù)據(jù)庫(kù)技術(shù)的基本原理，主要介紹數(shù)據(jù)庫(kù)系統(tǒng)的基本概念、數(shù)據(jù)庫(kù)設(shè)計(jì)理論和數(shù)據(jù)庫(kù)基本操作，是計(jì)算機(jī)類(lèi)專(zhuān)業(yè)的一門(mén)主干專(zhuān)業(yè)基礎(chǔ)課,也是信息管理與信息系統(tǒng)專(zhuān)業(yè)的一門(mén)必修課。 know the difference between different approaches of human resource management。 secondly the traditional and contemporary theories of international trade and the theories of trade protection。The framework of this course starts with the analysis of financial operation objects, such as currency, funds, financial tools and assets. Also the course explains the principles of the currency time value, introduces the concrete classification and business of financial instruments and markets, and then points out its significance to contemporary economy. It discusses the monetary policy and theories. From the course students will get the basic concepts and fundamental knowledge of finance, and be acquainted with financial principle and analysis methods. Those will help them to improve their consequent study of specialized courses.Written examination企業(yè)管理概論（石振香）Business Studies Management2本課程比較全面、系統(tǒng)、準(zhǔn)確地闡述企業(yè)管理的基本原理，在原理和案例的列舉中要多聯(lián)系國(guó)內(nèi)外知名企業(yè)的管理實(shí)際，強(qiáng)調(diào)學(xué)以致用，同時(shí)安排必要的思考題，案例分析題，讓學(xué)生參與教學(xué)的機(jī)會(huì)。通過(guò)本課程的學(xué)習(xí)，學(xué)生應(yīng)能掌握市場(chǎng)調(diào)研的方法，并能進(jìn)行實(shí)際運(yùn)用。Electronic merce is a crossdisciplinary integrating the collection of international trade, the industrial economy, the marketing and the traditional disciplines such as puter, network application technology. Introduction to emerce also reflects the characteristics. To open this course, the purpose is to let students organic integrate of the content of the two aspects after learning the basic economic theory, basic knowledge of puter and network, and to