【正文】 Managerial Communication includes basic munication theories, main types of munication, mon munication problems, principle of effective munication and etc. Effective munication is useful to planning, organizing, leading and controlling. Both of strategies and skills of munication bee increasingly important to enterprises. The teaching purpose of managerial munication is to help students to build basic munication concept, understand munication knowledge and grasp munication strategies. Based on case analysis and role play activities, students will learn basic munication skills, especially the presentation skills, team munication skills, so as to establish the foundation of effective munication for future work and life. The main contents of this course include: introduction of management munication, munication strategy, active listening, writing, making presentation, negotiation, interview, meeting and so on.Written examination創(chuàng)業(yè)管理（石振香）Entrepreneurial Management3本課程通過傳授創(chuàng)業(yè)學的基本理論和基本方法，使學生了解創(chuàng)業(yè)過程經(jīng)常遇到的問題、障礙和解決途徑，具備創(chuàng)業(yè)者的基本素質(zhì)和技能。In recent years, small and medium enterprises occupy an increasingly important position in the national economy, this course provides systems for the management of SMEs and specific knowledge to explain the case studies and classroom exercises, through the study of this course, students are able to bine SMEs characteristics, business management, management of SMEs, especially for a more prehensive understanding. The main contents of the course are: the characteristics of small businesses and entrepreneurs。System engineering is based on studies of largescale plex systems is an interdisciplinary subject. It is the natural and social sciences some ideas, theories, methods, strategies and means based on the overall need for coordination, organically linked to the people39。Management2本課程系統(tǒng)講述廣告學的基本知識與基本原理。Behavior2本課程闡明消費者行為學的基本理論、基本知識，并結合案例分析影響消費者購買的因素，以提高學生分析和解決問題的能力。This course introduces systematically correlation theories, theoretical approaches and skills on Recruitment and Employment, and also tells us what is Talent Assessment and how to do it which plays such an important role in HRM. This course aims at making students understand the theories and methods of recruitment and employment prehensively and systematically, and know how to do talent assessment.Written examination培訓與人力資源開發(fā)（劉文斌）Training and Development3本課程全面系統(tǒng)地介紹了現(xiàn)代培訓與開發(fā)的基本概念和原理，培訓與開發(fā)的需要評估、方法、職業(yè)生涯設計、培訓與開發(fā)中的學習原理、培訓有效性評估，著重探討了在當前技術應用廣泛、變革日益加劇情況下的培訓與開發(fā)的一些新趨勢。 and grasp the incentive factors as well as the method of employee’s recruiting and arrangement, training and development. Besides, students should also grasp the knowledge of employee’s benefit and pensation, manager’s payment, labor union, negotiation between employers and employees, etc.Written examination信息檢索（劉文斌）Information Resource Search and Application本教程通過一定的理論教學和實際操作訓練使學生能掌握和熟悉Internet環(huán)境、網(wǎng)絡信息 資源的檢索原理和檢索技能，學習如何從Internet上獲取有價值的信息，將存于世界各處的數(shù)字化信息集于桌前。內(nèi)容包括：經(jīng)濟性評價基本要素、資金的時間價值、經(jīng)濟性評價方法、不確定性評價法、建設項目可行性研究、設備的技術經(jīng)濟分析、價值工程、項目可持續(xù)發(fā)展評價及技術創(chuàng)新。主要內(nèi)容是研究運用計算機技術解決企事業(yè)管理中信息的收集、加工處理、存儲、傳遞等系統(tǒng)問題的主干學科基礎課。本課程主要講述統(tǒng)計數(shù)據(jù)的搜集、加工整理以及在經(jīng)濟學、管理學中常用的統(tǒng)計分析方法。是工業(yè)工程專業(yè)、工商管理專業(yè)和信息管理與信息系統(tǒng)專業(yè)的重要專業(yè)課程。通過本課程的學習，學生可以掌握組織行為學的概念體系、理論模型和分析架構，獲得相關的知識，以及專業(yè)術語的英語表達，能夠看相關國外文獻資料；培養(yǎng)科學的思維方式和掌握客觀的研究行為的方法，避免直覺經(jīng)驗式或主觀片面式的行為分析Organization Behavior is a branch of applied science mainly based on psychology, sociology, anthropology and political science. It focuses on people’s psychology and behavior within organizations, and it investigates the impact of individuals, groups, and structure on behavior within organizations for the purpose of applying such knowledge toward creating healthy working atmosphere, giving full play to people’s professional knowledge or skill, improving an organization’s effectiveness and job satisfaction. On the pletion of this course, students will be able to: understand the essential rules of psychology and behavior within organizations。本課程包括微觀經(jīng)濟學和宏觀經(jīng)濟學兩部分。課程采用課堂教學、科研和實踐活動一體化的教學方式，以課堂教學為主，科研和社會實踐活動為輔，加強學生對管理學理論和知識的理解和認識，增強學生參與管理實踐的意識。通過學習本課程，學生應掌握以下內(nèi)容：市場營銷的基本觀念，市場營銷的管理，市場營銷環(huán)境的分析，市場的調(diào)研與市場預測，消費者的購買行為，市場競爭者以及其競爭策略，目標市場的營銷，產(chǎn)品分析以及產(chǎn)品策略，企業(yè)的定價方法以及價格策略的選擇，產(chǎn)品的營銷渠道及其選擇與管理，企業(yè)產(chǎn)品的促銷手段以及促銷策略的選擇，企業(yè)的形象的策劃與企業(yè)危機的處理。它以數(shù)學為主要工具，尋求由生產(chǎn)、管理和生活中提出的若干問題的最優(yōu)方案，是一門研究優(yōu)化決策的科學。本課程主要針對管理學領域中的專業(yè)知識，以及商務溝通、商務演講等安排教學內(nèi)容，從聽說、詞匯、語法、閱讀、寫作等多方面提升管理英文應用能力。本課程一直保持著對學科前沿的追蹤與探索，注重戰(zhàn)略的原理性分析；涵蓋了戰(zhàn)略管理的基本理論和方法，按“戰(zhàn)略分析—戰(zhàn)略選擇—戰(zhàn)略實施”邏輯展開；本課程注重案例教學，其案例具有典型性、代表性并不斷更新。數(shù)據(jù)庫原理課講授數(shù)據(jù)庫技術的基本原理，主要介紹數(shù)據(jù)庫系統(tǒng)的基本概念、數(shù)據(jù)庫設計理論和數(shù)據(jù)庫基本操作，是計算機類專業(yè)的一門主干專業(yè)基礎課,也是信息管理與信息系統(tǒng)專業(yè)的一門必修課。 know the difference between different approaches of human resource management。 secondly the traditional and contemporary theories of international trade and the theories of trade protection。The framework of this course starts with the analysis of financial operation objects, such as currency, funds, financial tools and assets. Also the course explains the principles of the currency time value, introduces the concrete classification and business of financial instruments and markets, and then points out its significance to contemporary economy. It discusses the monetary policy and theories. From the course students will get the basic concepts and fundamental knowledge of finance, and be acquainted with financial principle and analysis methods. Those will help them to improve their consequent study of specialized courses.Written examination企業(yè)管理概論（石振香）Business Studies Management2本課程比較全面、系統(tǒng)、準確地闡述企業(yè)管理的基本原理，在原理和案例的列舉中要多聯(lián)系國內(nèi)外知名企業(yè)的管理實際，強調(diào)學以致用，同時安排必要的思考題，案例分析題，讓學生參與教學的機會。通過本課程的學習，學生應能掌握市場調(diào)研的方法，并能進行實際運用。Electronic merce is a crossdisciplinary integrating the collection of international trade, the industrial economy, the marketing and the traditional disciplines such as puter, network application technology. Introduction to emerce also reflects the characteristics. To open this course, the purpose is to let students organic integrate of the content of the two aspects after learning the basic economic theory, basic knowledge of puter and network, and to