【正文】 the shortest possible time the organization has to master the crisis of profiles and crisis management initiatives to the news media to do a brief description to clarify their position and attitudes of the public about the crisis of truth and the various measures have been taken to solicit public sympathy towards the media the trust and support, and thus to manage the developments. This sensitive and rapid response,PR scholars are currently considered to be best able to test the level of an organization, a sign of public relations.The principle of sincere and frank. Under normal circumstances, the occurrence of any crisis so that the public will have all kinds of speculation and suspicion, and sometimes there will be exaggerated the fact that the media coverage. To conceal the truth this time, will miss the chance to defuse the crisis. Therefore, the crisis unit in order to obtain the trust of the public and the media must take a sincere and frank attitude. Attitude is everything. Police organization in the face of crisis, with particular emphasis on the principle of real words say so, because the more the more hiding the truth will give rise to greater suspicion.Police Public Crisis Management StrategyPolice public relations crisis management there is a narrow and a broad distinction. Crisis management in the narrow sense is usually consistent with the concept of crisis management that have taken place on the public relations crisis for disposal. The broad sense is the public relations crisis management personnel in the sense of crisis or crisis under the guidance of the concept, based on a crisis management plan, which may occur or have occurred in crisis public relations to predict, monitor, control, coordinate and handle the entire process.After the outbreak of the crisis, its evolution in general can be divided into four stages: the onset of crises, stable period, to rescue the crisis period and the end. According to the characteristics of different stages, the police have targeted organizations can take appropriate strategy.The onset of crises, indepth site, understand the facts. At this time, police misconduct has occurred, the media has been informed and further to gather information, the public security organs should provide timely responses to various questions from the media, targeted to make explanations to the media, and the initiative to provide error correction, investigation, purges and other positive messages, prompting speculation of the media to abandon the intention of reporting. The early stages of the crisis, the relevant public information is also vague, the received information may be inconsistent. These inconsistencies in the information easily lead to public misunderstanding of social organization, prejudice and even hostility.The police should be carried out during this period the following aspects of work: First, set up a crisis incident handling group. The position of the agency personnel, including head of the organization, business department, legal department, public relations department who, after training, press spokesman and the specific staff and experts, etc.。 The second is to establish extensive contacts with the relevant agencies, and actively coordinate deal with the media, government, munities, the relationship between the public and improve the existing mechanisms for social interaction.Stable period, identify responses, a leading public opinion. During this period, the media and the public began to intervene, while the public greatly influenced by the media, therefore, a crisis public relations is in large part by targeting the media. Stable phase of the crisis in the media Gonglue can be summarized as four ones: a system by the police and public relations departments and the media to municate and establish friendly relations。 a sound, by a designated police spokesman made the statements, external uniform diameter。 1 attitude towards all media and journalists are frank。 an image of the external image to ensure consistency.Rescue period, control of the situation and reduce losses. To rescue the crisis period is developed to the peak period of a disaster, crisis public relations has entered a critical stage. In this period, the police organization should be based on the analysis of public opinion from time to time to the media on behalf of the public security organ of the official voice. In his message, we must uphold the public truth principle, in order to avoid the media and public speculation, doubt. Meanwhile, during this period, police organizations should also adopt a crisis incident management team in an orderly manner to straighten out the various relationships, such as the fight for an authoritative and impartial body to help resolve the crisis,To ensure public confidence in the organization of this society.Crisis in the late deal with the aftermath, lessons learned. The aftermath of the police public relations crisis, the last link in the future of the relationship between the police public relations work. The end the crisis, the main three priorities: first, to settle people39。s minds。 second, to make a prehensive survey of crisis management, evaluation, and test results to write a detailed written report in order to highlevel report released to the public and the media 。 Third, continue to carry out a series of public relations activities to reshape the image of the police to restore lost credibility.