可口可樂的經(jīng)營戰(zhàn)略-資料下載頁
2025-01-20 03:08本頁面
【正文】 The new framework of business design, it design in four dimensions: 1. a customercentric, rather than a productcentric focus。 2. an expansive rather than a narrow view of business landscape。 3. a dynamic rather than a static perspective on future market environment。 and most important, 4. an emphasis on strategic dimensions that drives shareholder value growth. Strategic dimensions that drives shareholder value growth ? (1) Customer Selection ? (2) Value capture ? (3) Strategic control ? (4) Scope ? (5) Organizational system (1) Customer Selection It involves choosing which sets of customers hold the greatest potential for longterm profit growth. The choice should change as value migrates to a new customer set or new segments. (2) Value capture Value capture describes how the pany gets rewarded for the value creates for its customers. Rather than relying on value captured largely through product sales and service fees, progressive, valuebuilding firms employ an extensive repertoire that includes financing, ancillary products, solutions, and licensing. (3) Strategic control Strategic control refers to a pany’s ability to protect its profit stream. It answers the question, “why should (must) a customer buy from me?” There are many types of strategic control points, including brand, a twoyear product development lead, control of the valuechain, and ownership of a de facto industry standard. (4) Scope Scope involves choosing critical activities and product and service offerings. The key question here is “what activities do I need to perform to remain customerrelevant, to generate high profits, and to maintain strategic control?” (5) Organizational system Organizational system are internal capabilities required for translating the four elements above into marketplace success. Conclusion Learn by heart, decision made in each of the five dimensions affect choices in the other dimensions. So crafting a successful business design requires that all the parts work in harmony and are mutually reinforcing. The End
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