埃森哲-fundamentalofproposalwriting-資料下載頁
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【正文】 eral VB4089s 169。20xx Accenture. All Rights Reserved. 11 Further, that you are familiar with the situation and can offer insights even at this point. Elements of Problem Discussion Element Detail Problem Diagnosis Break problem down into issue tree Other Relevant Work ? Highlight critical issues ? Identify analyses needed to address situation Hypothesis Generation ? Provide analogies of other panies/industries that give insight into your pany’s situation ? Outline possible project approach(s) to solve the situation, remend one based on experience VB4089s 169。20xx Accenture. All Rights Reserved. 12 Background/situation should only include what is essential to understand the situation. ? Need to understand how prospect came to have problem/question ? Should tell the reader in story form what he already knows or can be expected to know and remind him of the question this document will answer ? Generally, keep as short as possible ? The beginning is crucial to get the reader’s attention and to show your insight into the situation INTRODUCTION
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