市場營銷講義lect1_presentation_student-資料下載頁
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【正文】 advantage Well balanced Matches corporate resources CHANAKA JAYAWARDHENA BSP 022 MARKETING MANAGEMENT 12 Marketing Mix and Customer Needs Customer needs Key customer requirements Competitive advantage Marketing mix CHANAKA JAYAWARDHENA BSP 022 MARKETING MANAGEMENT 13 Marketing Mix and Customer Needs Customer needs Key customer requirements Competitive advantage Marketing mix Psychological Economic Customer needs ? Performance ? Availability ? Reliability ? Durability ? Productivity ? Selfimage ? Quiet life ? Pleasure ? Convenience ? Risk reduction CHANAKA JAYAWARDHENA BSP 022 MARKETING MANAGEMENT 14 Marketing Mix and Customer Needs Customer needs Key customer requirements Competitive advantage Marketing mix ? Product ? Price ? Promotion ? Place Marketing mix CHANAKA JAYAWARDHENA BSP 022 MARKETING MANAGEMENT Ericsson Style is an important choice criterion for brands that are conspicuous in use 1
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