市場(chǎng)營(yíng)銷(xiāo)講義lect1_presentation_student-wenkub
2022-11-02 14:22:30 本頁(yè)面
【正文】 eting and exceeding customer needs better than the petition The Marketing Concept Customer orientation Corporate activities are focused upon providing customer satisfaction Integrated effort All staff accept the responsibility for creating customer satisfaction Goal achievement The belief that corporate goals can be achieved through customer satisfaction Marketing concept The achievement of corporate goals through meeting and exce ding customer needs better than the petition Customer orientation Corporate activities are f cused upon providing customer satisfaction Integrated effort All staff accept the resp nsibility f r creating customer satisfaction Goal achievement Th belief that corporate goals can be achieved through customer satisfaction CHANAKA JAYAWARDHENA BSP 022 MARKETING MANAGEMENT 3 Production Orientation Customers Production capabilities Manufacture product Aggressive sales effort CHANAKA JAYAWARDHENA BSP 022 MARKETING MANAGEMEN
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