【正文】
,價值觀、審美觀等,受環(huán)境影響小,穩(wěn)定性強。 六 、案例分析題 。為了方便管理,公司將她們集中在同一辦公室工作。然而,在最初的三個月中,打字員們情緒不安,打字錯誤率高。經(jīng)研究認為,嚴格的管理和室內高達 80 分貝的噪音是導致打字員工作效率差的重要原因。后來,公司配備了防音、消音設施,使室內噪音下降,而打字員的情緒也開始穩(wěn)定,錯誤率降低。 參考答案: 通過以上案例,請分析人的情緒與行為的關系并闡述消費者情緒與 行為的關系。 (1)情緒的產生和變化可以促使行為發(fā)生,也可以阻礙行為的進行。 (2)在上述案例中,打字員在嚴格的管理和噪音影響下情緒不安,因而使其行為不利于提高工作效率。 (3)消費者情緒也能直接影響購買行為。當產生積極情緒時,能提高購買力;而產生消極情緒則降低活動能力。 ,還要開出一張“無藥處方”,如給一位老年患者的“無藥處方”上寫著:多吃蔬菜、水果;食用低鹽、低脂、低糖食品;按時服藥、測量血壓;多活動??。這種醫(yī)療服務深受患者歡迎。 請分析這種“雙處方 ”的醫(yī)療服務為什么受到患者的歡迎 ? 參考答案: 人既是自然的人,又是社會的人?;谌说膶嵸|,人的需要同時具有生物性、心理性和社會性的特征。 醫(yī)生給病人開出藥物處方,通過藥物治療疾病,保證了患者的生命健康,這是人類最基本的需要。 醫(yī)生給病人同時開出“無藥處方”,雖無藥卻有情,指導患者的生活起居,宣傳科學知識,并給人以精神安慰,滿足了患者的心理需要。 這種醫(yī)療服務不僅滿足了患者的物質需要,更滿足了患者的精神需要,所以受到歡迎。 Visafree policy brings Chengdu biz, tourism boost. Making national headlines several times, Chengdu39。s 72hour visafree policy has attracted wide attention from both Chinese and foreign experts and businessmen since it took effect on Sept 1 last year. The program permits citizens from 51 countries and regions including the United States, Australia, Canada and Japan who have valid visas and flight tickets to a third country to spend three days in the city. The capital of Sichuan province is the first city in the western region of China to offer foreign tourists a threeday visa and the fourth nationwide to adopt the policy following Shanghai, Beijing and Guangzhou. Li Zhiyong, deputy dean of the tourism institute at Sichuan University, said the move contributes to a large increase in the number of overseas tourists and raises the city39。s level of internationalization. The policy will also bring direct economic revenue, Li said. Chengdu has many cultural legacies and is also a paradise for panda lovers with the world39。s largest breeding and research center. Three days are long enough for foreign visitors to visit those iconic tourist spots, he noted. The city is home to the remains of the Jin sha civilization that dates back more than 3,000 years as well as the Qing cheng Mountains and the Du jiang yan irrigation system. Qing cheng has long been recognized as the birthplace of Taoism, China39。s ancient indigenous religion, while Du jiang yan is considered to be the oldest functioning watercontrol project in the world. Chengdu ranked third in tourist facilities, management and services among 60 Chinese cities in a customer satisfaction survey released last year. But, Li added that efforts are still needed to develop more tourism products, improve English services and provide accurate translation of traffic signs and scenic billboards. Zhao Yun, chairwoman of British Chamber of Commerce Southwest China, told China Daily that his colleagues found the policy very convenient. A British client once flew here and stayed for just one day to check her ordered goods, she said. Zhao was born in Shanxi province, but she has lived in Chengdu for more than 10 years. My life was like a running race moving from place to place. I also lived in Beijing and Shanghai before, she said. But Chengdu is a place that you never want to leave once settling down. It is now my second hometown, she said. If the environment is further improved, the city will attract more people to visit and live, with the 72hour visafree policy and pelling conditions in transportation, culture, climate and cuisine, he said. Foreigners also gave positive feedback on the policy. A spokesman from Dell Inc said the pany has a global hub of operation in Chengdu, so the threeday visa has an immediate and positive influence on the pany39。s business development. Rudy Buttignol, president of the public broadcasting pany in British Columbia, Canada, said his work requires frequent travel to Chengdu and the policy makes the trips easier. Data from the city39。s public security bureau shows some 100 foreign visitors enjoyed the 72hour policy by the end of March, most of them from the United States, the United Kingdom and Germany. Chengdu also reported robust growth in its overall tourist industry last year. Official statistics show that it received some 150 million tourists last year, an increase of 28 percent from 2021. Around million came from abroad, an increase of 12 percent. Total revenue from tourism surpassed 133 billion yuan ($). During his visit to Kazakhstan in September, Chinese President Xi Jinping proposed that China and Central Asia join hands to build a Silk Road economic belt to boost cooperation. The idea has been w idely echoed in Central Asian countries, being an encouraging blueprint for Chinese areas along the Silk Road that has linked Asia and Europe for more than 2,000 years. In the next three w eeks, China Daily reporters w ill travel through the belt in China and in Kazakhstan, Uzbekistan and Turkey. They w ill show the progress and expectations of the countries, businesses and peoples on the route. Shaanxi the start of the ancient Silk Road has positioned itself as the new starting point for the development of the Silk Road Economic Belt, which w ill strengthen China39。s cooperation w ith Central Asian countries, a senior official said. Shaanxi Governor Lou Qinjian said the province is fresh, rich and unique, as it was when it anchored one end of the ancient Silk Road. It is the best option for acmodating industrial transfers from East China or the w orld at large, he said on Wednesday in Xi39。an. Lou held a joint interview w ith 27 media, including China Daily, the first in a series of interviews entitled Chinese Media Along the Silk Road. The interviews will be in Shaanxi and Gansu provinces and the Xinjiang Uygur autonomous region, as w ell as Kazakhstan, Uzbekistan and Turkey. The media group held the first interview on Wednesday morning in Xi39。an, the starting point of the ancient Silk Road, a trade channel established more than 2,000 years ago linking China,