【導讀】觀光事業(yè)，工業(yè)的吸引、工業(yè)的觀光事業(yè)和工業(yè)的遺產觀光事業(yè)。在每一個描述性的長期的共同。有人建議在這里CET代表一個統(tǒng)一的主題的旅游。這個術語捕捉消費者的消費能力發(fā)。與這些消費者更密切的關系。這種紐帶可以被看作是個人品牌參與和品牌忠誠度的提高。認知參與反映了消費者對產品。此外，積極口碑溝通刺激滿足旅客可能會比其他形式的促銷更可信。迄今為止，CET已經在行銷文學中受到一點注意。米契爾和米契爾對此內容這種。此外，這些相同的作者已經評估食物和飲料工業(yè)中的現(xiàn)象（米契爾和米。契爾，2020年），非營利部門，和整體經濟。在整個美國歡迎參觀者。目前，有超過1500名在。這是CET為他們展示了釀酒廠，其產。品，其生產過程所提供的額外部分。此外，在一些最近發(fā)生爆炸的較小的釀造啤酒的酒吧，制造。個州的149家生產超過300萬。場并有利于消費者深入尋求這種魅力的根源。哈里斯和普倫蒂斯進一步指出，許多年輕的工人對工廠。發(fā)生了迅速轉變。

　　

【正文】 members stage a plete with its experiential expertise, from the Disney Institute to Club Disney play centers, and from Broadway shows to the Disney Cruise Line, plete with its own Carribean island. Where Disney used to be the only theme park proprietor, it now faces scores of petitors in every line of business, both traditional and experimental. New technologies encourage whole new genres of experience, such as interactive games, World Wide Web sites, “motionbased attractions,” 3D movies, and virtual reality. Desire for evergreater processing power to render evermore immersive experiences now drives demand for the goods and services of the puter industry. In a speech at the November 1996 Comdex puter show, Intel Chairman Andrew Grove declared, “We need to look at our business as more than simply the building and selling of personal puters. Our business is the delivery of information and lifelike interactive experiences.” Exactly. Many traditional service industries, now peting for the same dollar with these new experiences, are being more experiential themselves. At theme restaurants such as the Hard Rock Caf233。, Pla Hollywood, and the Bubba Gump Shrimp Co, the food functions as a prop for what’s known in the industry as an “entertainment” experience. And stores such as FAO Schwarz, Jordan’s Furniture, and Niketown draw consumers through fun activities and promotional events. But this doesn’t mean that experiences rely exclusively on entertainment。 entertainment is only one aspect of an experience. Rather, panies stage an experience whenever they engage customers, connecting with them in a personal, memorable way. Many dining experiences have less to do with the entertainment motif or celebrity of the financial backers than with the merging of dining with edy, art, architecture, history, or nature, as happens at such restaurants as Pomp Duck and Circumstance. Iridium, the Cypress Club, Medieval Times, and the Rainforest Caf233。, respectively. In each place, the food services provides a stage for layering on a larger feast of sensations that enchants consumers. The “modity mindset,” according to former British Airways chairman Sir Colin Marshall, means mistakenly thinking “that a business is merely performing a functionin our case, transporting people from point A to point B on time and at the lowest possible price.” What British airways does, he continued, “is to go beyond the function and pete on the basis of providing an experience.” The pany uses its base service as a stage for a distinctive en route experience, one that gives the traveler a respite from the inevitable stress and strain of a long trip. Even the most mundane transactions can be turned into memorable experiences. Standard Parking of Chicago plays a signature song on each level of its parking garage at O’Hare Airport and decorates walls with icons of a local sports franchisethe Bulls on one floor, the White Sox on another, and so forth. As one Chicago resident told us, “Your never fet where you parked!” Trips to the grocery store, so often a burden for families, bee exciting events at places such as Bristol Farms Gourmet Specialty Foods Markets in Southern California. This upscale chain “operates its stores as if they were theatres,” according to Stores magazine, featuring “music, live entertainment, exotic scenery, free refreshments, a videoequipped amphitheater, famousname guest stars and full audience participation.” Russell Vernon, owner of West Point Market in Akron, Ohiowhere fresh flowers decorate the aisles, restrooms feature original artwork, and classical music wafts down the aislesdescribes his store as “a stage for the products we sell. Our ceiling heights, lighting and color create a theatrical shopping environment.” Translate from: , Experience Economy [M].NewYork:Harvard Business School Press,1999.