【導(dǎo)讀】如今,經(jīng)濟(jì)全球化使跨文化交流日趨重要,日益頻繁。作為世界貿(mào)易組織成。員國(guó)之一的中國(guó),更多地參與到了與他國(guó)的商務(wù)交流之中。為適應(yīng)國(guó)際競(jìng)爭(zhēng)的需。要,中國(guó)需要既掌握了大量英語(yǔ)專業(yè)知識(shí),又具備跨文化交際能力的復(fù)合型人才。因此,商務(wù)英語(yǔ)專業(yè)學(xué)生面臨著前所未有的機(jī)遇與挑戰(zhàn)。換言之,對(duì)商務(wù)英語(yǔ)專業(yè)。擁有這些必備的能力,在將來(lái)的國(guó)際商。務(wù)活動(dòng)中就能有效地克服文化障礙,減少文化沖突。際意識(shí),旨在培養(yǎng)跨文化商務(wù)交際策略,提高其交際能力。

　　

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