【導讀】如今,經(jīng)濟全球化使跨文化交流日趨重要,日益頻繁。作為世界貿易組織成。員國之一的中國,更多地參與到了與他國的商務交流之中。為適應國際競爭的需。要,中國需要既掌握了大量英語專業(yè)知識,又具備跨文化交際能力的復合型人才。因此,商務英語專業(yè)學生面臨著前所未有的機遇與挑戰(zhàn)。換言之,對商務英語專業(yè)。擁有這些必備的能力,在將來的國際商。務活動中就能有效地克服文化障礙,減少文化沖突。際意識,旨在培養(yǎng)跨文化商務交際策略,提高其交際能力。

　　

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