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83456 轉(zhuǎn) 601/602/604/605/607/608/609 傳 真: 01062168398(直撥 ) connotations of selfsufficiency. This image has done wonders for the pany, leading to better sales and continued expansion. 6 Today there are over 200 stores in 32 countries. Amazingly, Ingvar Kamprad has managed to keep IKEA a privatelyheld pany. In 2020 he was named the world39。s richest man. He currently lives in Switzerland and is retied from the daytoday operations of IKEA. IKEA itself, though, just keeps on growing. 詞匯: entrepreneur ware minimalist adj. 最簡單的 selfsufficiency 自足 注釋: 1. minimalistfumiture 風(fēng)格簡約的家具 2. discounted prices 折扣價 3. flat packaging 平板包裝 練習(xí): 1. Paragraph 2 2. Paragraph 3 3. Paragraph 4 4. Paragraph 5 A. Ingvar Kamprad a born businessman B. Success brought by the introduction of showrooms C. The origin of IKEA D. Specialization in selling furniture E. Flat packaging a feature of IKEA F. Worldwide expansion of IKEA 5. Even when he was only a child, 6. , and years later became a big pany specialized in manufacturing and selling of furniture. 7. Customers liked the idea of IKEA39。s showrooms because 8. As fiat packaging saves money for both IKEA and the customers, A. IKEA began as a small store selling all kinds of cheap things B. it is highly weled by both C. Ingvar Kamprad showed interest in and talent for doing business D. he lives happily in retirement E. here they can see and try the furniture they are going to buy. F. Ingvar successfully manages the pany all by himself 答案與解析: 12 / 54 環(huán)球外語在線( ) 京城首家基于 2020 年新版職稱英語教材的網(wǎng)絡(luò)輔導(dǎo)課程全面上線 地址 :北京市海淀區(qū)中關(guān)村南大街甲 18 號北京國際 D 座 8 層 郵編 :100081 Email: 客服咨詢熱線: 01062126633 或 4006783456 轉(zhuǎn) 601/602/604/605/607/608/609 傳 真: 01062168398(直撥 ) 1. C 第二段介紹了 IKEA 這個店名的來源以及它剛開始的時候是一家什么樣的小雜貨店。 第三段講了 IKEA 通過郵購方式銷售自己設(shè)計、自己制造的家具,業(yè)績喜人,從而擴大生產(chǎn)線,專事家具產(chǎn)銷。 1953 年 IKEA 引入展示廳的做法得到很好的反響,銷售大大增加。 Kamprad 從看到別人在拆卸家具得到啟發(fā),于是試行銷售平板式包裝的家具,即利己又利人,并使自己動手,自給自足成為 IKEA 的一個特色。 時間狀語從句告訴我們這里要講的是 Ingvar 小時候的事情,文章的 第一段就說了從小就會做買賣。 這句的后半句說 IKEA 幾年以后才變成一家專營家具的公司,前半句很可能講它的前身是什么。 這句的主句講了顧客們喜歡 IKEA 的展示廳,從句用 because 引導(dǎo),很清楚要求給原因。 這句先給了原因,即平板包裝對雙方來說都省錢,那么結(jié)果便是雙方都歡迎。 第十一篇 Is There a Way to Keep the Britain39。s Economy Growing? 1 In today39。s knowledge economy, nations survive on the things they do best. Japanese design electronics while Germens export engineering techniques. The French serve the best food and Americans make puters. 2 Britain specializes in the gift of talking. The nation doesn39。t manufacture much of anything. But it has lawyers, stylists and business consultants who earn their living from talk, talk and more talk. The World Foundation think tank1 says the UK39。s four iconic jobs today are not scientists, engineers, teachers and nurses. Instead, they39。re hairdressers, celebrities, management consultants and managers. But can all this talking keep the British economy going? The British government thinks it can. 3 Although the country39。s trade deficit was more than £ 60 billion in 2020, UK39。s largest in the postwar period, officials say the country has nothing to worry about. In fact, Britain does have a worldclass pharmaceutical industry, and it still makes a small sum from selling arms abroad. It also trades services accountancy, insurance, banking and advertising. The government believes Britain is on the cutting edge of the knowledge economy. After all, the country of Shakespeare and Wordsworth has a literary tradition of which to be proud. Rock‘n39。 roll2 is an English language medium, and there are billions to be made by their cuttingedge bands. In other words, the creative economy has plenty of strength to carry the British economy. 4 However, creative industries account for only about 4 percent of UK39。s exports of goods and services. The industries are finding it hard to make a profit, according to a report of the National Endowment for Science, Technology and the Arts3. The report shows only 38 percent of British panies were engaged in innovation activities, 3 percentage points below the EU average and well below Germany (61 percent) and Sweden (47 percent). 13 / 54 環(huán)球外語在線( ) 京城首家基于 2020 年新版職稱英語教材的網(wǎng)絡(luò)輔導(dǎo)課程全面上線 地址 :北京市海淀區(qū)中關(guān)村南大街甲 18 號北京國際 D 座 8 層 郵編 :100081 Email: 客服咨詢熱線: 01062126633 或 4006783456 轉(zhuǎn) 601/602/604/605/607/608/609 傳 真: 01062168398(直撥 ) 5 In fact, it might be better to call Britain a servant economy there are at least 4 million people in service. The majority of the population are employed by the rich to cook, clean, and take care of their children. Many graduates are even doing menial jobs for which they do not need a degree. Most employment growth has been, and will continue to be, at the lowskill end of the service sector in shops, bars, hotels, domestic service and in nursing and care homes. 詞匯: iconic pharmaceutical menial 注釋: 1. think tank 思想庫;智囊團 2. cutting edge 尖端的 3. Rock 39。n39。 roll 搖滾樂 4. National Endowment for Science, Technology and the Arts 國家科學(xué)、技術(shù)和藝術(shù)捐贈委員會 練習(xí): 1. Paragraph 2 2. Paragraph 3 3. Paragraph 4 4. Paragraph 5 F Export of Talking Machines A Growth of Economy B Servant Economy C Strength of the Creative Economy D Weakness of the Creative Economy E Gift of Talking 5. Every country has its own way 6. The British government doesn39。t seem 7. The creative industries find it difficult 8. Many graduates are employed A to find jobs B to do lowskill jobs C to feed its people D to handle dis