【導(dǎo)讀】整個(gè)考試時(shí)間：16分鐘左右。本項(xiàng)考試的形式：由考官逐個(gè)向考生提出問題，考生進(jìn)行回答。通常，為了核對(duì)考生資格，考官會(huì)問以下問題：What’syourname?交流，考察考生的發(fā)音，語法和用詞。們的印象至關(guān)重要?？忌鷤儽仨氄J(rèn)真對(duì)待。1．克服考試開始時(shí)的緊張情緒。了解考試模式，進(jìn)行模擬。若沒有聽懂，可以要求考官重復(fù)其問題。的選擇疑問句，方法同A。4．不要與另一位考生交流，不要干擾另一位考生的答題。出現(xiàn)上述情況，切忌緊張。

　　

【正文】 moving steadily towards your success 7 and finally reach the top of your career. All of these are not your dreams and they can be realized if you have your career plan. 29. The importance of product diversification to the success of a business A: in today’s increasinglypetitive market product diversification is crucial to the success of a business. Today’s market is being more and more diversified which means a single range of products produced by a certain pany cannot survive since the petition is extremely high. And even if you survive you will find your earnings via a single product won’t cover even a small fraction of your cost. Therefore a business should diversify its product range. A diversified product range will make you avoid the tense petition in the specific area and give you more opportunities to open up more potential markets which will reduce to a large extent the risks due to the high petition. (還可從吸引顧客的角度來說 ) 30. The importance in business of maintaining personal contact with clients A: some of your clients are your important suppliers and others are your distributors. Therefore keeping contact with them means you keep a good munication with your suppliers or distributors whose information is crucial to your production and sales. Any information you gain from your client can be used to test the popularity of your products. Usually formal or official contact with your clients won’t give you much more opportunities to get the information you need. Personal contact however can be developed into a very useful contact since it can produce a sound environment in which you talk to your clients personally. And you can even get some information about your revival through personal contact which you can use to take the advantage in the petition. And of course you will know better what your clients think of your products and what they expect from you since most of your clients are reluctant to tell you because of the strict environment of formal contact. 31. How to balance pany growth with production capacity A: in order to balance pany growth with production capacity we must keep our production capacity at an appropriate level so that it can promote the growth of our pany. If we pay too much attention to the development of production capacity while neglecting the possible harms it can cause we will have to face the stagnation in the grow of our pany or the growth bubble which will eventually burst. If we accelerate our production capacity without any consideration of the current market demand or current situation of the pany’s sales we will definitely increase our inventory which will cause the break of the cash flow. 32. How to achieve and maintain high motivation among a workforce A: first set up an incentive mechanism within the pany to ensure that every highlymotivated employee is awarded. Second try to produce a healthy and sound environment within the pany to ensure that every employee know the importance and benefit of keeping high motivation in his or her job. Third help very employee to plan his or her future career within the pany to make them sure that they are paid close attention to by the pany and they will have a better future if they stay with the pany. 33. The importance of training staff in how to use new technology when introducing it into the workplace A: it is a very important step to train your staff in how to use the new technology. First of all most of your staff won’t be familiar with this technology since it is new and unless you train them they will spend much more time in getting used to it. Therefore your training is worthy in getting your staff to understand the new technology. Secondly you still won’t enjoy the high efficiency brought up by the new technology if you can’t achieve the perfect bination of your staff and the new technology which is only possible through training. The last but not the least you can improve your staff’s ability to harness the new technology through your training program and make them more confident in their work, which will definitely enhance the efficiency of your pany. 34. How to maintain good relationships with suppliers A: first improve your cooperation with your supplier. It is not just a simple deal you make with your supplier. That is to say you should do your business with your supplier on the basis of equality mutual respect and mutual benefit. Second try to let your suppliers know that you are willing to establish the longterm relationship with them so that they are more confident with the current business with your pany. Third it is your PR department’s job to municate with your suppliers on the regular basis and enhance the friendly relationships between you and your suppliers. 35. How to achieve a strong visual impact in advertising 8 A: first we should use an impressive and unique color design or slogan in our advertising. Each of them is expected to achieve strong visual impact which will make your advertisement a plete oneoff. In addition, we can apply multimedia technology to our ad to achieve some special visual effects such as 3D animation. 36. The importance of being able to cope with the stress in a job A: as today’s businessmen we shoulder more and more responsibilities and experience more intensive stress which if not appropriately deal with will lead to mental fatigue or other mental illnesses or even worse the total breakdown. Therefore the ability to cope with the stress in our jobs is one of the most important skills we should acquire in today’s business world. Furthermore, we will inevitably encounter some stress in our daily work. Without appropriately dealing with these stresses we cannot continue our work in a normal way and the stagnation will appear to offset any achievement we have made in the previous work. 37. The importance of a safe working