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, say that you have a business proposal which could save the pany money and ask for the name of the top person in the department. F、 This will give you plenty of time midafternoon to write brief reports on the visits already pleted and to prepare for the next ones. G、 This is the way that you?ll improve not only the sales visits, but also your presentation of business proposals. H、 If you don?t know who to speak to, find out by calling the pany. 重要詞匯和表達: extensive。 initial contact。 receptionist。 for now。 Exercise Four Altered Images We have teamed up with The Career and Workwear Show to find the bestdressed 11 anization. Two hotel group and a management center have made it to the shortlist. Uniforms project an instant image about a business, as well as creating a team spirit among staff. Choose the wrong work wear and you risk upsetting your customers and employees. Three entrants have been shortlisted in the petition to find the bestdressed business: Country Hotel Group, Goring Residential Management College and Major Hotel. (example) ...... A detailed entry form set out to discover the thought processes the entrants had used before they selected their new uniforms. (8) In addition to price and style the judges wanted to know how the anization introduces the new look and what lessons it had learnt. The Country Hotel Group was looking for a uniform that was fortable to wear and presented a relaxed country image to guests. The firm admits to placing a great emphasis on the clothing and appearance of its staff. (9) A brief was issued to a number of panies who then had to present their ideas in a fashion show format to 50 employees. After the design was chosen, one hotel tried out the uniform for three months. (10) The aim of the new uniform at Goring Residential Management College was to make staff instantly recognizable to course participants. The chosen design from Classy Rags established a clear corporate image at the college. There were many different outfits but only three fabrics had been used throughout the range and therefore the uniform was easily recognizable. One of the judges in the petition fashion journalist Sally Bain, was also impressed with the value for money aspect of the uniforms. (11) At Major Hotels a new uniform was needed to replace the old one which was considered to be ‘ oldfashioned and unattractive’ . The new design was well received by the reception staff of the hotel chain. ___(12)___ Their bottlegreen uniforms were selected from Rayner Corporate Clothing. It was felt that it was a functional choice of color and made a pleasant change from the more traditional black. A、 Feedback was then collected from staff at the hotel and minor changes were made before the uniform was introduced across all hotels. B、 The award will be presented to the petition winners at The Career and Workwear Show which will be held at the Business Design Center in London. C、 They all believe that its introduction has led to a modern, more professional corporate image and greater confidence among them. D、 In its entry it said: “Substantial investment has been made in this uniform because uniforms are seen as a very important area.”. E、 In her opinion this had been achieved at half the cost of the other entries, with the average cost per person being £ 210, and each uniform being expected to last two years. F、 It asked why the uniform was introduced, who it was designed to be worn by, and how the firm went about selecting a supplier. G、 She felt that the head receptionist at the hotel should be asked to put forward the views and preferences of the team. H、 On reason for this is that all three proved to the judges that they had thoroughly researched their choice of new uniforms. 重要語法: 篇章構成的技巧( techniques in making texts) 返指方法六:使用人稱代詞和物主代詞。 在 A- H 備選句中一旦出現(xiàn)代詞,就應該在前文中找到對應。否則該句就不能成為答案。 12 重要詞匯和表達: team up。 shortlist。 team spirit。 entry form。 to set out。 thought process。 entrant。 fashion show format。 recognizable。 corporate image。 outfit。 fabric。 money aspect。 feedback。 Exercise Five How to Succeed in the 21st Century Andrew Gillespie looks at what firms will have to do to achieve success in a petitive 21st century. Those anizations which succeed in the 21st century will probably do so by achieving a petitive edge over their rivals. There are numerous ways in which a pany can do this but certain areas of business practice are crucial. Success lies in understanding the market that the pany operates in, which involves knowing what customers are likely to want in the future as well as what they want now (example) ......I...... Change is necessary for survival and if a pany wants to succeed it has to know what changes to expect rather than just responding to them when they happen. Whenever possible, ‘ knowing the customer’ has to be extended to actually working with customers when developing new products. (8) . In addition to collecting this information about customer requirements, panies must also make sure that they act upon it. I recently stayed in a hotel which had a book for visitors? suggestions about service improvement, some of the suggestions were five years oldand things had still not been put right! Another important relationship for most firms is that with suppliers. When choosing a supplier, firms should not buy on a price judgment alone. (9) Sustained petitive advantage involves selecting suppliers by considering a range of factors, such as quality, reliability, and timely delivery. A firm should not try to set numerous suppliers against each other, making them pete for contracts. (10) This longterm view is known as ‘ partnership sourcing’ and is being adopted by most leading panies. A further issue is that of product reliability