【導(dǎo)讀】January2020. TableofContents. 2|Source:M+MPlaRetail. Overview. Background. Operations. SalesByFormat. CarrefourByCountry. CarrefourInContext. AnalysisByCountry. SWOTAnalysis. Overview. 3|Source:M+MPlaRetail. Tel:+33153701900. Fax:+33153708616. Website:. Groupturnover(2020):billion. Background. 4|Source:M+MPlaRetail. Operations. 5|Source:M+MPlaRetail. supermarkets,discountstores,cash&carries,c-storesandanumberof. mostimportant.SalesByFormat,2020. 6|Source:M+MPlaRetail. Hypermarkets. 58%. Supermarkets. 23%. Independent. Retailers. 1%. Foodservice. 1%. Franchised. Stores. 2%. Convenience. Stores. 5%. Cash&Carries. 2%. Supermarkets&. Neighbourhood. Stores. 2%. DiscountStores. 6%. Belgium

　　

【正文】 al retailing Analysis By Country: Chile 36 | Source: M+M Pla Retail Carrefour’s status: Number 5 Main petitors(s): Damp。S, Ahold, Cencosud Strengths 1. Impressive hypermarket operation. 2. Strong player in nonfoods. 3. Good mix of local and international products. Opportunities 1. Supermarket openings/acquisitions. 2. Discount store debut? 3. More ownlabel ranges. Weaknesses 1. Growth rate has been fairly laborious. 2. Entirely reliant on Santiago as its market. Threats 1. Seems to be lagging main petitors in growth terms. 2. Commitment to Chilean market and Carrefour’s plans both appear uncertain. eintelligence on global retailing Analysis By Country: Colombia 37 | Source: M+M Pla Retail Carrefour’s status: Number 4 Main petitors(s): Casino, Carrulla Vivero, Olimpica Strengths 1. Very pricepetitive pared to rivals. 2. Relatively large stores with broad nonfood lines. 3. Store openings are progressing well. 4. High proportion of locally sourced products. Opportunities 1. Organic supermarket and discount store growth. 2. Takeover of Carulla Vivero. 3. Expansion beyond Medellin and Bogota. Weaknesses 1. Dwarfed by patriot Casino. 2. Ownbrands relatively underdeveloped. 3. Has missed out on significant takeovers. Threats 1. Someone else takes over Carulla Vivero. eintelligence on global retailing Analysis By Country: Dominican Republic 38 | Source: M+M Pla Retail Carrefour’s status: N/a Main petitors(s): N/a Strengths 1. Lack of decent petition. 2. Excellent store location in modern shopping centre. Opportunities Weaknesses 1. Slowing sales performance. Threats 1. Economic stagnation. 2. Market exit? eintelligence on global retailing Analysis By Country: Mexico 39 | Source: M+M Pla Retail Carrefour’s status: Number 6 Main petitors(s): WalMart, Comerci, Soriana Strengths 1. Higher quality of retailing pare to rivals. 2. Large average store size enables wider ranges. 3. Good mix of local/national brands. Opportunities 1. Acquisition of larger and/or smaller players. 2. Discount stores would be well received by Mexican shoppers. Weaknesses 1. Stuck with limited store base for several years. 2. Perceived as expensive. 3. Missed out on taking over Auchan’s stores. Threats 1. Allconquering WalMart is taking over the market. 2. Smaller niche players such as Gigante and . Butt are catering for the higher end of the market. eintelligence on global retailing AsiaPacific eintelligence on global retailing Analysis By Country: China 41 | Source: M+M Pla Retail Carrefour’s status: Number 5 Main petitors(s): CRE, Dairy Farm, AS Watson, Shanghai Lianhua Strengths 1. One of the first Western entrants. Regarded as most successful foreign operators. 2. Has been adaptable in face of changing government policies. 3. Format and product mix have been modified well to meet local demands. Opportunities 1. Supermarket and discount store development. 2. A massive potential market. 3. Higher ownlabel peration. Weaknesses 1. Has appeared ignorant of local planning laws. 2. Still a weak showing from ownbranded goods. Threats 1. Dearth of local managers. 2. Local players have consolidated to fend off the likes of Carrefour. 3. Policy changes by central/local governments. 4. WalMart and Tesco etc looking to pete. eintelligence on global retailing Analysis By Country: Indonesia 42 | Source: M+M Pla Retail Carrefour’s status: Number 3 Main petitors(s): Delhaize, Dairy Farm, Alfa Retailindo Strengths 1. Leading hypermarket operator in the country. 2. Is able to mix local products with soughtafter international brands. 3. Is able to appeal to more affluent local consumers. Opportunities 1. Long term scope for discount chain. 2. There are several potential takeover targets in the supermarket sector. Weaknesses 1. Lack of definite expansion timetable. 2. Overreliant on exported French management. Threats 1. General political instability. 2. Carrefour has been specifically targeted by violent activists. eintelligence on global retailing Analysis By Country: Japan 43 | Source: M+M Pla Retail Carrefour’s status: Number 11 Main petitors(s): Aeon , Daiei, Uny Strengths 1. Nonfood ranges. 2. Innovative merchandising. Opportunities 1. Acquisitions/partnerships. Weaknesses 1. Has failed to meet opening targets. 2. Has not effectively targeted Japanese shoppers. 3. Lack of localised sourcing. Threats 1. New store sites are hard to e by. 2. WalMart is taking control of Seiyu. 3. Difficult deflationary economy. 4. Market exit? eintelligence on global retailing Analysis By Country: Malaysia 44 | Source: M+M Pla Retail Carrefour’s status: Number 4 Main petitors(s): Dairy Farm, Aeon, Store Corporation Strengths 1. Nonfood ranges. 2. Innovative merchandising. Opportunities 1. Buying up or leasing existing properties. 2. Implementation of private label programme. Weaknesses 1. Slow progress in opening units. 2. Ownbrands yet to be introduced on any real scale. 3. Lack of localised sourcing. Threats 1. Robust local and international petitors. 2. Increasingly protectionist government. eintelligence on global retailing Analysis By Country: Singapore 45 | Source: M+M Pla Retail Carrefour’s status: Number 7 Main petitors(s): NTUC Fairprice, Dairy Farm, Delhaize Strengths 1. Operations are now profitable. 2. Attractive hypermarket with typically high merchandising standards. Opportunities 1. Opening of smaller stores. 2. Acquisitions of/partnerships with local businesses. W