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【正文】 address this, Stevenson (1996) argues that entrepreneurship should be taught from a young age, in schools and colleges. Meyanathan (1994) demonstrated the difficulties in promoting enterprise in a country that favours a certain group of people over others。 because the ones favoured will develop a sense of entitlement, whilst the neglected resent the entire system. Literature researched has discussed different aspects of culture that have affected enterprise development, but there has not been a prehensive catalogue of these factors that make up a national culture relating to enterprise development. Hence, this paper explores the factors that make up the national culture, and, in particular, those relating to enterprise development in Zimbabwe. RESEARCH METHOD The paper seeks to explore and explain the cultural factors that have negatively affected enterprise development in Zimbabwe. There is need to answer the questions, what are the national cultural factors that have affected enterprise development in Zimbabwe, how have they affected it and why? Hence, an interpretive approach was adopted (Carson, 2021). Within interpretivism, a qualitative research approach was used. This approach allows the inclusion of tacit knowledge and experience of the researcher throughout the research process. Based on the qualitative research method,nonprobabilistic (purposeful) sampling was carried out, where the respondents pointed the researcher to the next respondent (Remenyi, 2021).This is called snowballing. The sample was made up of twentytwo respondents (elites). All respondents were 39。elites39。 chosen for their expert knowledge (Remenyi,1998。 Lincoln and Guba, 1990) of enterprise development in them were fifteen entrepreneurs and seven respondents whose occupations or activities supported entrepreneurs. The purpose for sampling the other seven39。elites39。 was triangulation (Remenyi, 1998。Lincoln and Guba 1990。 Carson 2021). There was needed to get a different view from that of entrepreneurs, that is, those who supported the work of entrepreneurs (from financial anisations, development and training anisations and the government). These respondents had supported entrepreneurs through financing, training etc. for at least six years. All entrepreneurs interviewed were business people who had started and managed their enterprises for more than six years. Consistent with this research approach, facetoface indepth interviews were carried out using an interview guide. The interview guide was based on the themes that had been obtained from literature and needed further exploration. Respondents were asked to identify and discuss all factors they believed had negatively affected enterprise development in Zimbabwe. The collected data was analysed using the thematic analysis, as described by Miles and Huberman (1994), and Wengraf (2021). The research was conducted in two phases. The initial phase culminated in establishing a list of cultural factors that have affected enterprise development. After the first round ofinterviews with the 22 respondents, their responses were analysed. The results were then subjected to further scrutiny by nine respondents who had taken part in the first round of interviews, and who were hence familiar with this research and considered able to provide the sound scrutiny. Furthermore, a programme that was established to promote enterprise development was also evaluated as a way of triangulation. It was a way to find if there was any convergence on the cultural factors mentioned by the entrepreneurs as having negatively affected enterprise development and those that had affected the programme. Therefore, the second round ofinterviews and an evaluation of the enterprise developing programme were to provide further verification, a way of improving trustworthiness and rigour. The research methodology adopted allows the researcher to use tacit knowledge and experience throughout the process。 hence there will be instances (in presenting the findings) where some assertions are not sourced,but are attributed to the researchers39。 knowledge and experience of with the research method, in presenting findings of this research, a summary of the respondents39。 views is provided and to emphasise this position some quotations are included in the text and a sample of others can be found in. One respondent said: remember, our culture does not necessarily promote people who succeed. Success is not very much part of our culture. From the respondents39。 point of view, one of the reasons why enterprise development did not flourish in Zimbabwe was its national factors that make up the Zimbabwean national culture and have negatively affected enterprise development are: baddebt culture, absence of role models, let39。s pullhimdown syndrome, dependency syndrome, poor quality goods and service delivery, refusing to accept entrepreneurship as a way of life, employing relatives (kith and kin) and high above factors will now be elaborated Baddebt Culture One entrepreneur said: people do not payback because there is bad debt culture。 it is bad debt culture, which we need to jight. United Merchant Bank (UMB) went under, it went down because people were not paying back, though the owner had wanted to help fellow indigenous people. Although some respondents held this view, it should be noted that nonpayment was not the only reason why UMB went into was established at the height ofindigenisation and by an indigenous entrepreneur. UMB considered itself a champion ofindigenisation and accused the traditional multinational banks of failing to support indigenous entrepreneurs. On a weekly basis, this bank advertised in the national press, the need to indigenise and made the accusations mentioned to UMB, the traditional banks39。 lending conditions were too strict an