【導(dǎo)讀】eStrategy/!Chevron. $billionrevenue. $billionmarketcap. “Nopressurehere”?!癟hebleedingedge”?!癟heywrotethebook-literally”。4-6weeks,$175,000fees. MarketResearch. NetReadiness. Internalinterviews. Customerworkshop. Customervisits. RISTAnalysis. Visioning. InterValueMatrix. Prototype. MarketOpportunity. PotentialValuation. CustomerBenefits. Chevron,Air-BP,Phillips,,