【文章內(nèi)容簡(jiǎn)介】 eeps).小雞唧唧叫。A cock 。A duck 。A goose cackles(gaggles).鵝嘎嘎叫。An elephant 。A fox 。An ass brays(heehaws).驢叫。A horse neighs(whinnies, knickers).馬叫。A lion 。A tiger （吼，叫）。A turkey （咯咯）叫。A whale （撲撲）叫。A wolf howls(growls).狼（嚎，號(hào)）叫。A frog 。A monkey screeches(chatters, gibbers, jabbers).猴子叫（猿啼，猿嘯）。A mouse squeaks(peeps).老鼠吱吱（唧唧）叫。A snake 。A cat miaows(miaus, mews, purrs).貓咪咪叫。A dog barks(yaps, yelps, bays, snarls, growls, howls).狗汪汪叫（狂叫等）。A pig grunts(squeals).豬咕嚕咕嚕（哼哼）叫。其它一些擬聲詞：金屬磕碰聲當(dāng)啷clank,clang形容金屬的響聲 當(dāng)當(dāng) rattle金屬、瓷器連續(xù)撞擊聲 丁零當(dāng)啷 jingle, jangle, clingclang鼓聲、敲門聲 咚咚 ruba dub, rattat, ratatat脆響的（關(guān)門）聲 吧嗒 clik敲打木頭聲 梆梆 rattat，ratat重物落下聲 咕咚 thud, splash, plump東西傾倒聲 嘩啦 crash, clank風(fēng)吹動(dòng)樹枝葉聲 颯颯 sough, rustle樹枝等折斷聲 嘎巴 crack, snap1不大的寒風(fēng)聲 瑟瑟 rustle1踩沙子、飛沙擊物或風(fēng)吹草木 沙沙、颯颯 rustle1飛機(jī)螺旋槳轉(zhuǎn)動(dòng) 呼呼 whirr1雨點(diǎn)敲擊房頂 噼里啪啦 patter1水流動(dòng)聲 拔拉 splash, gurgle1物體受壓 嘎吱 creak喀嚓 crack, snap1溪水、泉水流動(dòng)聲 潺潺 murmur, babble, purl1液體、沸騰、水流涌出或大口喝水聲 咕嘟 babble, gurgle1重物落地聲 撲通 flop, thump, splash, pitapat 笑聲、水、氣擠出聲 撲哧 titter, snigger, fizz2雷聲、爆炸聲、機(jī)器聲 隆隆 hum, rumble, roll2汽笛或喇叭聲 嗚嗚 toot, hoot, zoom2油在鍋里 滋滋 sizzle2鞭炮爆炸聲 噼啪 pop2腳踏樓板聲 登登 clump第四篇：廣告中雙關(guān)語技巧研究[Abstract] In modern society, advertisement’s influence is is to add more attraction, being applied as a kind of figures of speech in advertisement and deeply loved by has many forms of expression such as pun on polysemy, homophone, hononymy, parody, illustrations and words, grammar, advertisers use brand, idiom, and phrase, etc, to form pun the aspect of pragmatics, pun violates the Cooperative principle by usually violate the maxims in four article analyses pun from the fourth way that the speaker may flout a maxim。that is, he may blatantly fail to fulfill it and to achieve some proper use of pun in advertisement results in the effects of humor, wit, beauty, economy, warning, and even makes the product more petitive and profitable, and makes the advertisement sweet to the ear, and please both the eye and mind.[Key words] advertisement。pun。pragmatic maxims。pragmatic function【摘 要】當(dāng)今社會(huì)，廣告作為一種競(jìng)爭(zhēng)手段無處不在，而雙關(guān)語是一種廣泛運(yùn)用于廣告創(chuàng)作并深受人們喜愛的修辭格。雙關(guān)語的表現(xiàn)形式多種多樣，可分為一詞多義雙關(guān)，同音異義雙關(guān)，諧音雙關(guān)，仿擬雙關(guān)，插圖和文字雙關(guān)，語法雙關(guān)等。廣告商巧妙地運(yùn)用品牌、成語、習(xí)語等構(gòu)成雙關(guān)語以增加宣傳效果。但從語用學(xué)的角度去分析雙關(guān)語，它違背了Grice提出的合作原則。合作原則的違反通常有四種情況，而本文主要從第四種進(jìn)行分析雙關(guān)語，即說話人公然不執(zhí)行某一條準(zhǔn)則，也就是說話人知道自己違反了一條準(zhǔn)則，他還想讓聽話人知道他違反了一條準(zhǔn)則。運(yùn)用恰當(dāng)?shù)碾p關(guān)語產(chǎn)生了幽默、風(fēng)趣、經(jīng)濟(jì)和警告的作用，使人享受語言的美，同時(shí)幫助廠家在激烈的競(jìng)爭(zhēng)中立于不拜之地，獲得更大收益?！娟P(guān)鍵詞】廣告；雙關(guān)語；語用原則；語用功能“The definition of advertisement by AMA(American Marketing Association): Advertising is the nonpersonal munication usually paid for and usually persuasive in nature about products, services of ideas by identified sponsors through the various media.[1] It is a device to arouse consumers’ attention to a modity and induce them to use modern age, people find themselves surrounded by various advertisements each American writer writes: “ we find advertisement of all kinds everywhere, for example, glittering neon signs on top of high buildings and a long main streets, colorful pictures painted on buses pamphlets sent to very house, advertisement jammed between TV programs various advertisement glutting, newspaper and radio broadcast。etc.”[2] Facing so many advertisement, how to make the advertisement impressive is the main purpose of the order to enhance the appeal of an advertisement, advertisers pay much attention not only to such expressive devices as plates, color and the layout of a printed page, but also to the choice of words or phrases, to make an advertisement beautiful and the practice of the advertising English, people pay more attention to pun to make the advertisement succinct, accurate and vivid and to provide rich imagination and plentiful associations for readers so as to stimulate their frequent and wide use of figures of speech is an important characteristic of advertising English, which is an effective way to make the advertisement the figures, pun is loved Advanced Dictionary defines pun as “humorous use of a word that has two meanings or of different words that sound the same”.[3] A pun(also known as paronomasia)can be understood like that it is a deliberate confusion of similarsounding words of phrases for rhetorical effect, whether humorous or leaves a deep impression on readers by its readability, wit and can satisfy the requirement of advertisement characteristics—selling power, memory value, attention value, and pun is very popular in article just wants to present the pragmatic function and application of pun in of pun in advertisementA pun is a rhetorical device in which people use the polysemous, or homonymous relation of a language to cause a word, a sentence of a discourse to involve two things of has several pun on polysemy“While different words may have the same of similar meaning, the same one word may have more than one is what we call polysemy, and such a word is called polysemic speaking, polysemy can be understood as the growth and development of or change in the meaning of words.”[4] pun on polysemy is used widely, especially with the name of the product such as the following examples:[1] “From sharp sharp products.”[5]The example is an advertisement for the Sharp word “sharp” praises the consumers’ brightness, but also refers to the Sharp advertisement praises the consumers who are sharp to buy the product which is vanity of the audiences is aroused and they want to use it to show their wise, and also they believe the product is really sharp.[2] “Money doesn’t grow on the it blossoms at our Bank.”[6]It is the slogan of Lioyd Bank.“branch” means “part of a tree growing out from the trunk”, but here it implies the division of bank”.The slogan encourages people to store their money in Lioyd Bank, and their money will be like the blooming flowers, yielding better understanding its meaning, readers will figure it out in mind that their money will bee more and more daily and daily,