如何做一個(gè)營(yíng)銷(xiāo)總監(jiān)(編輯修改稿)
2024-11-04 22:21 本頁(yè)面
【文章內(nèi)容簡(jiǎn)介】 承認(rèn)下屬的努力:懂得命令的藝術(shù),懂得激勵(lì)的技巧,懂得溝通的技巧(說(shuō)話的藝術(shù))敢于承擔(dān)責(zé)任面對(duì)困難要勇往直前!身先士卒!有大舍的精神!以上是對(duì)內(nèi),營(yíng)銷(xiāo)總監(jiān)該做的:,分析,和制定戰(zhàn)略并親自督辦.....一只眼睛看競(jìng)爭(zhēng)對(duì)手,決不讓競(jìng)爭(zhēng)對(duì)手在自己的區(qū)域里來(lái)爭(zhēng)蛋糕,有種保家衛(wèi)國(guó)堅(jiān)定意志!營(yíng)銷(xiāo)總監(jiān)在營(yíng)銷(xiāo)工作中不是名字要是多面手,哪里有空缺哪里補(bǔ)!營(yíng)銷(xiāo)總監(jiān)在公司的決策層里要當(dāng)好市場(chǎng)調(diào)研員,市場(chǎng)的信息員市場(chǎng)的分析員營(yíng)銷(xiāo)總監(jiān)在公司業(yè)務(wù)層要會(huì)當(dāng)好兄長(zhǎng),當(dāng)好排長(zhǎng),....一句話:營(yíng)銷(xiāo)總監(jiān)要站在高度看問(wèn)題,要俯下身來(lái)做工作。How to be a qualified marketing directorThe marketing director is the mainstay pany sales!Have four identities(..foreign)my boss always say。your sales department is my God, you are my God of wealth, how to do a good job of marketing director? My old experience: to convince do not e with the system pressure if the person to do the following points I want to be a qualified director of marketing should be no 1, vision, have a plan, have courage, have courage,: work can help formulate the strategy, a good staff, good service in theDepartment, logistics minister sounded vanguard.........In 2, events from the start, to the grindstone grindstone spirit: not only a sharp most important thing is to make a person calm down to, give him the selfreflection and emotional stability of opportunity,when the concentrate inorder to do a good job!So the marketing director to be brothers able to lead soldiers, to map out a strategy momentum!(sand hill)3, exercise done under strong(will take soldiers): excitation and light under the ideal and passion!/ burning passion...Make them in any case, or the occurrence of any accident, should do not reach the toughness！marketing director to have the decision makers head(wisdom)but the performer39。s body(to market the wolf！treat subordinates the sheep)petitors, never let petitors in their own area to contend for the cake, a firm will protect our homes and defend our country!Marketing director work in marketing is not a name if generalist, where there is a gap where s!Marketing director in the decisionmaking layer of the pany to be market research, market information market analystDirector of marketing in the business layer to be my brother, as a platoon leader, as a minister of a forward headquarters....In a word: marketing director must stand in the height of view, to bend down to do the work.第三篇：營(yíng)銷(xiāo)總監(jiān)營(yíng)銷(xiāo)總監(jiān)：8項(xiàng)最高指示千萬(wàn)要牢記！幾年前，我曾結(jié)合自身從事?tīng)I(yíng)銷(xiāo)工作近二十年的經(jīng)歷寫(xiě)過(guò)多篇有關(guān)營(yíng)銷(xiāo)總監(jiān)如何打造核心競(jìng)爭(zhēng)力的文章，后來(lái)許多媒體和機(jī)構(gòu)不知出于什么目的去頭轉(zhuǎn)尾進(jìn)行了轉(zhuǎn)載，有時(shí)想想，他們也太不尊重作者的心血和勞動(dòng)了，但一想到文章出來(lái)后在社會(huì)上有較大的反響，能幫助更多各行各業(yè)的營(yíng)銷(xiāo)總監(jiān)指點(diǎn)迷津，心情還是釋然的。這段時(shí)間來(lái)，廣州、西安等地一些企業(yè)的營(yíng)銷(xiāo)總監(jiān)來(lái)到我們藍(lán)哥智洋國(guó)際行銷(xiāo)顧問(wèn)機(jī)構(gòu)咨詢或請(qǐng)教，在所談所聊中，發(fā)現(xiàn)他們對(duì)自身的定位仍舊很模糊，不妨把以往的原創(chuàng)文章拿出來(lái)整理，再與他們共勉，其實(shí)在我看來(lái)，如果能做到以下幾條，營(yíng)銷(xiāo)總監(jiān)就真正的成熟了。形成一個(gè)共識(shí)如果說(shuō)企業(yè)老板是戰(zhàn)略決策者
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