如何做一個(gè)營銷總監(jiān)(編輯修改稿)
2024-11-04 22:21 本頁面
【文章內(nèi)容簡介】 承認(rèn)下屬的努力:懂得命令的藝術(shù),懂得激勵(lì)的技巧,懂得溝通的技巧(說話的藝術(shù))敢于承擔(dān)責(zé)任面對困難要勇往直前!身先士卒!有大舍的精神!以上是對內(nèi),營銷總監(jiān)該做的:,分析,和制定戰(zhàn)略并親自督辦.....一只眼睛看競爭對手,決不讓競爭對手在自己的區(qū)域里來爭蛋糕,有種保家衛(wèi)國堅(jiān)定意志!營銷總監(jiān)在營銷工作中不是名字要是多面手,哪里有空缺哪里補(bǔ)!營銷總監(jiān)在公司的決策層里要當(dāng)好市場調(diào)研員,市場的信息員市場的分析員營銷總監(jiān)在公司業(yè)務(wù)層要會(huì)當(dāng)好兄長,當(dāng)好排長,....一句話:營銷總監(jiān)要站在高度看問題,要俯下身來做工作。How to be a qualified marketing directorThe marketing director is the mainstay pany sales!Have four identities(..foreign)my boss always say。your sales department is my God, you are my God of wealth, how to do a good job of marketing director? My old experience: to convince do not e with the system pressure if the person to do the following points I want to be a qualified director of marketing should be no 1, vision, have a plan, have courage, have courage,: work can help formulate the strategy, a good staff, good service in theDepartment, logistics minister sounded vanguard.........In 2, events from the start, to the grindstone grindstone spirit: not only a sharp most important thing is to make a person calm down to, give him the selfreflection and emotional stability of opportunity,when the concentrate inorder to do a good job!So the marketing director to be brothers able to lead soldiers, to map out a strategy momentum!(sand hill)3, exercise done under strong(will take soldiers): excitation and light under the ideal and passion!/ burning passion...Make them in any case, or the occurrence of any accident, should do not reach the toughness！marketing director to have the decision makers head(wisdom)but the performer39。s body(to market the wolf！treat subordinates the sheep)petitors, never let petitors in their own area to contend for the cake, a firm will protect our homes and defend our country!Marketing director work in marketing is not a name if generalist, where there is a gap where s!Marketing director in the decisionmaking layer of the pany to be market research, market information market analystDirector of marketing in the business layer to be my brother, as a platoon leader, as a minister of a forward headquarters....In a word: marketing director must stand in the height of view, to bend down to do the work.第三篇：營銷總監(jiān)營銷總監(jiān)：8項(xiàng)最高指示千萬要牢記！幾年前，我曾結(jié)合自身從事營銷工作近二十年的經(jīng)歷寫過多篇有關(guān)營銷總監(jiān)如何打造核心競爭力的文章，后來許多媒體和機(jī)構(gòu)不知出于什么目的去頭轉(zhuǎn)尾進(jìn)行了轉(zhuǎn)載，有時(shí)想想，他們也太不尊重作者的心血和勞動(dòng)了，但一想到文章出來后在社會(huì)上有較大的反響，能幫助更多各行各業(yè)的營銷總監(jiān)指點(diǎn)迷津，心情還是釋然的。這段時(shí)間來，廣州、西安等地一些企業(yè)的營銷總監(jiān)來到我們藍(lán)哥智洋國際行銷顧問機(jī)構(gòu)咨詢或請教，在所談所聊中，發(fā)現(xiàn)他們對自身的定位仍舊很模糊，不妨把以往的原創(chuàng)文章拿出來整理，再與他們共勉，其實(shí)在我看來，如果能做到以下幾條，營銷總監(jiān)就真正的成熟了。形成一個(gè)共識如果說企業(yè)老板是戰(zhàn)略決策者
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