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..........................................................................................................30 第四章 成都市房地產(chǎn)市場發(fā)展現(xiàn)狀 ...........................................................................................32 4． 1 房地產(chǎn)業(yè)在國民經(jīng)濟(jì)中的地位日益增加 .........................................................................32 房地產(chǎn)開發(fā)投資增勢強(qiáng)勁 ................................................................................................32 4． 3 住宅開發(fā)份額不斷擴(kuò)大 .................................................................................................33 4． 4 規(guī)模開發(fā)出現(xiàn)端倪，開發(fā)企業(yè)效益提高 .........................................................................33 4． 5 商品房銷售穩(wěn)步增長，但增長趨緩，房價趨于下降 .......................................................34 4． 6 開發(fā)結(jié)構(gòu)仍需改善 ........................................................................................................34 4． 7 空置總量與空置面積上升 ..............................................................................................34 4． 8 土地政策購置面積增勢較猛 ..........................................................................................34 4． 9 成都房地產(chǎn)市場展望 .....................................................................................................37 第五章 市場有效需求及項(xiàng)目定 位建議 ........................................................................................38 5． 1 消費(fèi)者特征分析 ............................................................................................................38 5． 1． 1消費(fèi)能力 ..........................................................................................................38 5． 1． 2年齡結(jié)構(gòu) ..........................................................................................................38 5． 2 消費(fèi)者地域結(jié)構(gòu) ............................................................................................................38 5． 3 消費(fèi)者心理習(xí)慣特征 .....................................................................................................39 4 5． 3 成都市房地產(chǎn)消費(fèi)市場需求特征 ...................................................................................40 5． 3． 1消費(fèi)者對方位的選擇分析 .................................................................................40 5． 3． 3消費(fèi)者對置業(yè)環(huán)域的選擇 .................................................................................41 5． 5 項(xiàng)目所處板塊的消費(fèi)環(huán)境 ..............................................................................................47 5． 6 成都購房者對運(yùn)動與健康的認(rèn)知程度 ............................................................................48 5． 7 成都市購房者對精裝房的認(rèn)知程度 ................................................................................48 5． 8 本項(xiàng)目目標(biāo)消費(fèi)群體綜合定位 .......................................................................................48 5． 9 產(chǎn)品主題定位 ...............................................................................................................49 第六章 項(xiàng)目建設(shè)進(jìn)度 ................................................................................................................52 6． 1 施工條件 ......................................................................................................................52 6． 2 計(jì)劃進(jìn)度安排 ...............................................................................................................52 第七章 項(xiàng)目投資估算及資金籌措 ...............................................................................................54 7． 1 投資估算的范圍 ............................................................................................................54 7． 2 投資估算的內(nèi)容 ............................................................................................................54 7． 3 投資估算的依據(jù) ............................................................................................................55 7． 4 項(xiàng)目總投資 ...................................................................................................................56 7． 5 投資分年投入計(jì)劃 ........................................................................................................59 7． 6 資 金籌措 ......................................................................................................................59 第八章 財(cái)務(wù)效益分析與財(cái)務(wù)評價 ...............................................................................................60 8． 1 財(cái)務(wù)分析的依據(jù) ............................................................................................................60 8． 2 財(cái)務(wù)指標(biāo)的選取 ............................................................................................................62 8． 3 財(cái)務(wù)效益分析 ...............................................................................................................63 8． 4 盈虧平衡分析 ..............................................................................................................71 Sel ect i on. 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