產(chǎn)品差異化與定價策略(編輯修改稿)
2025-04-16 00:49 本頁面
【文章內(nèi)容簡介】 格歧視的適用條件 在網(wǎng)絡(luò)經(jīng)濟下，企業(yè)成功地實施價格歧視要滿足以下三個條件 企業(yè)必須有能力阻止或限制支付低價的消費者將產(chǎn)品轉(zhuǎn)賣給支付高價的消費者即防止套利（ arbitrage） 企業(yè)必須知道消費者的支付意愿，而支付意愿會隨消費者數(shù)量或銷售量的變化而變化 企業(yè)要擁有一定的市場力量，即能夠?qū)r格定在邊際成本之上 ? condition for pricing diffe ?pany has market power, prcing the product on marginal cost ?pany knows the consmer39。s payment willingness,payment willingness changed with consumer and procuct number ? prevent arbitrage, consumer sell from low to high ? 價格歧視的類型 ?一級價格歧視 ? 二級價格歧視 ? 三級價格歧視 ? 差別定價與價格歧視 ?一級價格歧視，又稱完全價格歧視，是指廠商能根據(jù)每一個顧客及其購買的每一件商品來制定價格。 ?在一級價格歧視的定價下，廠商能獲得所有的消費者剩余。 ?樓盤的銷售 ? First grade prcing diffe ?know every consumer39。s likes and demand ?prcing every product of every consumer, ?pany can take all the cosumer surplus ?ie:real estate ? ?direction ?shape ?level ?number, ? 2nd grade pricing diffe ? don39。t know every consumer39。s likes and demand ? consumer39。s selfchoice machanism ? according to consumer39。s selfchoice machanism,consumer39。s are classified ? . phone bill: peek nonpeek ? phone number: certain number:520, birthday,special meaning, no need for certain number,certain meaning,high price, ? ?nonpeek discount air ticket: ?different airline, Malasia, Singapore, China Southern,China Sea ?large(safe), small service(servant, pretty) ? different time for arrival and departure, ?daytime, high 。 night, low ? ?nonpeek discount train ?ticket:different time for arrival
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