市場(chǎng)營銷英文ppt(編輯修改稿)
2025-03-22 19:00 本頁面
【文章內(nèi)容簡(jiǎn)介】 creased cost of energy ? Increased pollution ? Government intervention in natural resource management Natural Environment Key Areas of Concern in the Natural Environment Shortage of Raw Materials Increased Pollution Government Intervention Energy Costs Technological environment ? Fast pace of technological change ? High RD budget ? Concentration on minor improvements ? Increased regulation Technological Environment Fast Pace of Change High R D Budgets Focus on Minor Improvements Increased Regulation Issues in the Technological Environment Political environment ? Legislation regulating business ? protect anization ? product consumers ? protect the interests of society ? Changing government agency enforcement ? Increased emphasis on ethics and socially responsible actions Political Environment Greater Concern for Ethics Legislation Enforcement Key Trends in the Political Environment Cultural environment ? Persistence of cultural values ? Core cultural ? Secondary cultural ? Subcultures ? Shifts in secondary cultural values ? people’ s view of themselves, others, anizations, society, nature, universe. Cultural E
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