消費(fèi)者文化創(chuàng)作和擴(kuò)散英文版(編輯修改稿)
2025-03-09 05:14 本頁(yè)面
【文章內(nèi)容簡(jiǎn)介】 hat are Observable Spread Faster Trialability Reduce Risk by Letting Consumer Try it Complexity Lower The Better Compatibility Must Fit Consumer’s Lifestyle Relative Advantage Must Give Advantages Other Products Don’t Have Product Characteristics for Successful Adoption 1711 The Fashion System Fashion is the Process of Social Diffusion by Which a New Style is Adopted by Some Group(s) of Consumers. Cultural Categories Affect Many Different Products and Styles Costumes Worn by Celebrities Can Affect Fashion Collective Selection Process by Which Certain Symbolic Alternatives are Chosen Over Others Group Products by Categories 1712 Behavioral Science Perspective on Fashion Psychological Economic Sociological Models of Fashion 1713 Fashion LifeCycle Introduction stages Innovation Acceleration Obsolescence General Acceptance Acceptance stages Regression stages Rise Decline A Normal Fashion Cycle 1714 Cycles of Fashion Adoption ? Introduction Stages – Product is used by a small number of Innovators. ? Acceptance Stages – Product enjoys increased social visibility and acceptance by large segments of the population. – A Classic is a fashion with an extremely long acceptance cycle. – A Fad is a shortlived fashion. ? Regression Stages – Product reaches a state of social saturation as it bees overused, and sinks into decline and obsolesce as new products rise to take its place. 1715 Fad or Trend? Questions to Ask to Determi
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